---
title: "Navico Norway AS — Publisher Overview"
type: publisher
publisher: "Navico Norway AS"
publisher_slug: "navico-norway-as"
canonical_url: "https://marlvel.ai/publishers/navico-norway-as"
last_updated: 2026-04-24T01:08:12.938Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Navico Norway AS Publisher Overview"
---
# Navico Norway AS — Publisher Overview

> Providing integrated marine navigation and hardware-utility software for recreational boaters, professional anglers, and marine technicians.

- **Publisher:** Navico Norway AS
- **Website:** [https://simrad-yachting.com](https://simrad-yachting.com)
- **Headquarters:** Norway
- **Overview generated:** 2026-04-24
- **License:** CC-BY-NC 4.0

## Executive summary

Navico Norway AS operates a multi-brand ecosystem where mobile software serves as a critical extension of proprietary marine hardware brands Simrad, Lowrance, and B&G. Their primary moat is the deep integration between mobile apps and physical chartplotters, creating a high-switching-cost environment for boat owners and certified dealers. The portfolio is currently navigating a strategic shift toward a unified subscription-based charting model via C-MAP, attempting to transition from hardware-dependent utilities to a standalone digital navigation service.

## Publisher DNA

- **Primary focus:** Marine navigation and hardware-integrated utilities
- **Scale:** studio
- **Target audience:** Recreational boaters, sailors, and professional anglers, as well as certified marine electronics technicians and dealers.
- **Origin:** Navico Norway AS is the entity behind established marine brands including Simrad Yachting, Lowrance, and B&G.

## Portfolio momentum

- **Velocity:** active
- **Active apps:** 6
- **Abandoned apps:** 3
- **Last major release:** 22 days ago

Maintained an active development cycle with 6 releases across the portfolio in the last 6 months, with over 50% of the catalog currently active.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 59,436
- **Weighted rating:** 3.47 / 5
- **Apps in portfolio:** 11

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Navigation | 5 | 45.5% |
| Business | 4 | 36.4% |
| Utilities | 1 | 9.1% |
| Sports | 1 | 9.1% |

## Top apps

- **Link Pro** — Largest app by volume — 37,526 reviews, serving as a specialized B2B tool for dealers.
- **C-MAP: Boating** — Primary revenue driver — 15,062 reviews, utilizing a subscription-based monetization model.
- **Simrad: Companion for Boaters** — Highest-rated title — 4.6 stars with 2,113 reviews.

## Signature patterns

- Hardware-software synergy: Apps are designed to sync waypoints, routes, and sonar data with physical onboard displays.
- Multi-brand segmentation: Distinct apps for Simrad (yachting), Lowrance (fishing), and B&G (sailing) to target specific marine niches.
- Freemium to Subscription transition: Moving from free hardware companions to paid professional-grade charting via C-MAP.
- B2B and B2C mix: Portfolio includes both consumer-facing navigation and specialized dealer tools for system commissioning.

## Bottom line

Navico is a dominant incumbent leveraging mobile software to reinforce its hardware ecosystem. Their strategic success depends on successfully migrating their hardware user base into the C-MAP subscription model while addressing technical stability issues in their core navigation apps.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/navico-norway-as) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/navico-norway-as) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/navico-norway-as) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.