---
title: "Nick Wilkins Ltd — Publisher Overview"
type: publisher
publisher: "Nick Wilkins Ltd"
publisher_slug: "nick-wilkins-ltd"
canonical_url: "https://marlvel.ai/publishers/nick-wilkins-ltd"
last_updated: 2026-05-10T00:37:30.204Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Nick Wilkins Ltd Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (adult). Information is aggregated from public sources for informational purposes only. This publisher has apps with mature themes. Viewer discretion is advised.

---

# Nick Wilkins Ltd — Publisher Overview

> Empowering home bartenders to craft cocktails using ingredients already on hand. A digital companion for the home mixology enthusiast.

- **Publisher:** Nick Wilkins Ltd
- **Website:** [https://makemeacocktail.com](https://makemeacocktail.com)
- **Overview generated:** 2026-05-10
- **License:** CC-BY-NC 4.0

## Executive summary

Nick Wilkins Ltd operates as a niche content-driven publisher, leveraging a deep database of cocktail recipes to solve the 'what can I make with this' problem for home users. Their moat is built on a proprietary inventory-matching engine that transforms a static recipe library into an actionable utility. The strategic tension lies in their transition toward a premium subscription model, attempting to convert a utility-focused user base into recurring revenue through personalized list management and advanced search features.

## Publisher DNA

- **Primary focus:** Food & Drink · Cocktail recipe discovery
- **Scale:** indie
- **Target audience:** Home cocktail enthusiasts and amateur mixologists seeking to utilize existing home bar inventory.

## Portfolio momentum

- **Velocity:** intense
- **Active apps:** 1
- **Abandoned apps:** 0
- **Last major release:** 81 days ago

Released 11 updates in the last 6 months for their single active title, indicating a high-frequency maintenance and feature-iteration cycle.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 2,254
- **Weighted rating:** 4.64 / 5
- **Apps in portfolio:** 1

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Food & Drink | 1 | 100% |

## Top apps

- **Make Me A Cocktail** — Flagship recipe discovery platform with over 3,500 cocktail recipes.

## Signature patterns

- Utility-first approach centered on ingredient-based inventory matching.
- Freemium monetization model with gated premium features.
- Focus on community-driven content and personalized recipe organization.
- High-frequency update cadence for a single-app portfolio.

## Bottom line

Nick Wilkins Ltd is a focused, single-product publisher that has successfully translated a niche editorial resource into a functional mobile tool. Their high update velocity suggests a commitment to refining the user experience to drive premium conversion.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/nick-wilkins-ltd) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/nick-wilkins-ltd) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/nick-wilkins-ltd) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.