---
title: "Plant Future 22 LTD — Publisher Overview"
type: publisher
publisher: "Plant Future 22 LTD"
publisher_slug: "plant-future-22-ltd"
canonical_url: "https://marlvel.ai/publishers/plant-future-22-ltd"
last_updated: 2026-04-24T02:02:54.881Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Plant Future 22 LTD Publisher Overview"
---
# Plant Future 22 LTD — Publisher Overview

> Simplifying plant-based living through creator-led recipe guides and integrated meal planning tools for health-conscious home cooks.

- **Publisher:** Plant Future 22 LTD
- **Website:** [https://wearesovegan.com](https://wearesovegan.com)
- **Founded:** 2016
- **Overview generated:** 2026-04-24
- **License:** CC-BY-NC 4.0

## Executive summary

Plant Future 22 LTD has successfully transitioned a massive social following into a utility-driven subscription platform, leveraging the personal brand of creators Roxy and Ben. Their moat is built on a proprietary library of over 600 recipes and established community trust rather than generic content aggregation. The high update frequency suggests a strategic focus on feature iteration to maximize retention within their niche audience.

## Publisher DNA

- **Primary focus:** Plant-based culinary content and meal planning
- **Scale:** indie
- **Target audience:** Health-conscious individuals and families seeking to adopt or maintain a plant-forward diet through accessible, guided cooking.
- **Origin:** Launched in 2016 by plant-based cooking duo Roxy and Ben to celebrate delicious plant-based cooking.

## Portfolio momentum

- **Velocity:** active
- **Active apps:** 1
- **Abandoned apps:** 0
- **Last major release:** 42 days ago

Maintaining an active development cycle with 8 updates released in the last 6 months for their single flagship title.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 316
- **Weighted rating:** 4.38 / 5
- **Apps in portfolio:** 1

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Food & Drink | 1 | 100% |

## Top apps

- **SO VEGAN: Healthy Recipes** — Flagship title featuring a 4.38 weighted rating and a library of 600+ curated recipes.

## Signature patterns

- Creator-led content strategy featuring founders Roxy and Ben
- Monetization via a subscription-based model
- Focus on utility features including smart filtering and integrated shopping lists
- High-frequency update cadence for content and feature maintenance

## Bottom line

Plant Future 22 LTD is a well-positioned indie publisher that effectively monetizes an established social brand through a high-utility niche app. Their disciplined update cadence and subscription focus signal a stable, content-driven business model.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/plant-future-22-ltd) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/plant-future-22-ltd) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/plant-future-22-ltd) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.