---
title: "Sling Incorporated — Publisher Overview"
type: publisher
publisher: "Sling Incorporated"
publisher_slug: "sling-incorporated"
canonical_url: "https://marlvel.ai/publishers/sling-incorporated"
last_updated: 2026-04-23T14:27:34.676Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Sling Incorporated Publisher Overview"
---
# Sling Incorporated — Publisher Overview

> Streamlining workforce management for service-industry SMBs through integrated scheduling, labor cost optimization, and team communication.

- **Publisher:** Sling Incorporated
- **Website:** [https://getsling.com](https://getsling.com)
- **Founded:** 2014
- **Funding:** Acquired
- **Overview generated:** 2026-04-23
- **License:** CC-BY-NC 4.0

## Executive summary

Sling has transitioned from a standalone scheduling tool to a strategic component of the Toast ecosystem, focusing on vertical integration within the hospitality and retail sectors. Their primary moat is the consolidation of labor cost forecasting with operational scheduling, a shift that differentiates them from generic calendar-based competitors. The acquisition by Toast signals a move toward a unified POS and team management suite, prioritizing ecosystem lock-in over broad consumer market reach.

## Publisher DNA

- **Primary focus:** Workforce management and scheduling
- **Scale:** indie
- **Target audience:** Managers and hourly employees in service-heavy sectors like restaurants, retail, and healthcare.
- **Origin:** Acquired by Toast to expand their team management and POS suite.

## Portfolio momentum

- **Velocity:** steady
- **Active apps:** 1
- **Abandoned apps:** 0
- **Last major release:** 56 days ago

Maintains a single active flagship title with 2 updates released in the last 6 months.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 27,368
- **Weighted rating:** 4.69 / 5
- **Apps in portfolio:** 1

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Business | 1 | 100% |

## Top apps

- **Sling: Employee Scheduling App** — Core product offering with 27,368 reviews and a 4.69 weighted rating.

## Signature patterns

- Freemium monetization model with tiered per-user monthly pricing
- Heavy emphasis on labor cost optimization and forecasting
- Integration of GPS-geofenced time tracking with team messaging

## Bottom line

Sling is a highly specialized player that has secured its position through acquisition, offering a high-retention tool that serves as a critical operational bridge for service-industry businesses.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/sling-incorporated) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/sling-incorporated) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/sling-incorporated) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.