---
title: "SmartGuide s.r.o. — Publisher Overview"
type: publisher
publisher: "SmartGuide s.r.o."
publisher_slug: "smartguide-s-r-o"
canonical_url: "https://marlvel.ai/publishers/smartguide-s-r-o"
last_updated: 2026-05-07T07:10:26.423Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — SmartGuide s.r.o. Publisher Overview"
---
# SmartGuide s.r.o. — Publisher Overview

> Transforming smartphones into personal audio tour guides for global destinations. Enabling independent exploration through location-aware content.

- **Publisher:** SmartGuide s.r.o.
- **Website:** [https://smartguide.app](https://smartguide.app)
- **Overview generated:** 2026-05-07
- **License:** CC-BY-NC 4.0

## Executive summary

SmartGuide operates a B2B2C model, positioning itself as a digital infrastructure provider for tourism boards and attractions rather than just a consumer travel app. By digitizing physical tour guides into location-aware audio experiences, they capture value by enabling destinations to offer contactless, self-guided tours without the overhead of human guides. Their primary strategic challenge lies in scaling their library of global content to maintain relevance against broader, user-generated travel platforms.

## Publisher DNA

- **Primary focus:** Travel and tourism audio guide platform
- **Scale:** indie
- **Target audience:** Independent travelers seeking self-guided, location-aware audio tours and curated travel recommendations.

## Portfolio momentum

- **Velocity:** maintenance
- **Active apps:** 1
- **Abandoned apps:** 1

With zero releases in the last six months and one of two apps currently classified as abandoned, development activity is minimal.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 1,042
- **Weighted rating:** 4.55 / 5
- **Apps in portfolio:** 2

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Travel | 2 | 100% |

## Top apps

- **SmartGuide travel guide & map** — Flagship application with 894 reviews and a 4.70 average rating.
- **Angkor Wat SmartGuide** — Specialized site-specific guide with 148 reviews.

## Signature patterns

- Focus on location-aware GPS navigation for tourism
- Integration of audio and text-based historical content
- Freemium and free-to-use monetization models
- Emphasis on self-guided, contactless exploration

## Bottom line

SmartGuide occupies a niche in the travel tech space by providing structured, professional-grade audio tours for specific landmarks. Their success depends on their ability to continue onboarding new tourism boards and attractions to expand their global destination coverage.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/smartguide-s-r-o) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/smartguide-s-r-o) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/smartguide-s-r-o) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.