---
title: "STQRY Limited — Publisher Overview"
type: publisher
publisher: "STQRY Limited"
publisher_slug: "stqry-limited"
canonical_url: "https://marlvel.ai/publishers/stqry-limited"
last_updated: 2026-04-18T20:22:36.805Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — STQRY Limited Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (kids). Information is aggregated from public sources for informational purposes only. This publisher has apps marketed to children. This overview is provided to inform parents, guardians, or professionals — not to promote the apps to minors.

---

# STQRY Limited — Publisher Overview

> Providing destinations with digital tools to build interactive, self-guided tours that deepen visitor engagement through location-based storytelling.

- **Publisher:** STQRY Limited
- **Website:** [https://stqry.com](https://stqry.com)
- **Overview generated:** 2026-04-18
- **License:** CC-BY-NC 4.0

## Executive summary

STQRY operates as a white-label platform for the cultural and tourism sectors, positioning itself as a technical partner for museums and parks rather than a direct-to-consumer travel brand. Their moat lies in deep institutional partnerships with high-profile entities like Virgin Galactic and Yale University, creating a fragmented but authoritative portfolio of official guides. The exceptionally high release volume indicates a robust automated deployment pipeline for their SaaS-based app builder, allowing them to scale niche, location-specific applications rapidly.

## Publisher DNA

- **Primary focus:** White-label storytelling and self-guided tour platforms
- **Scale:** studio
- **Target audience:** Cultural tourists, museum visitors, and students seeking educational, location-aware multimedia content at specific destinations.
- **Origin:** Formerly known as OnCell, the company rebranded to STQRY to provide a comprehensive storytelling platform for location-based experiences.

## Portfolio momentum

- **Velocity:** intense
- **Active apps:** 34
- **Abandoned apps:** 0
- **Last major release:** 4 days ago

With 70 releases in the last 6 months and 34 active titles, the publisher maintains an aggressive update cycle across its institutional client apps.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 316
- **Weighted rating:** 3.65 / 5
- **Apps in portfolio:** 35

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Travel | 20 | 57.1% |
| Education | 10 | 28.6% |
| Navigation | 2 | 5.7% |
| Entertainment | 2 | 5.7% |
| Lifestyle | 1 | 2.9% |

## Top apps

- **GuidiGO** — Primary B2C distribution channel — 142 reviews, 3.7 stars
- **Monterey Area State Parks CA** — Official educational guide for 23 park units — 51 reviews
- **PocketSights Tour Guide** — Highest-rated major title — 4.4 stars (42 reviews)
- **Guide to Indigenous DC** — Specialized navigation resource — 4.5 stars (13 reviews)

## Signature patterns

- B2B2C distribution model where apps are free for end-users but serve specific institutional clients
- Heavy reliance on GPS-triggered multimedia content and offline functionality for remote locations
- Consistent focus on educational and historical narratives over commercial monetization
- High release cadence driven by a standardized app-builder framework for rapid deployment

## Bottom line

STQRY is a dominant player in the niche museum-tech space, leveraging a SaaS-to-mobile pipeline to maintain a large portfolio of high-authority, institutional apps. Their success is tied to B2B adoption rather than app store discovery, making them a key benchmark for white-label mobile solutions in the tourism sector.

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© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/stqry-limited) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/stqry-limited) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/stqry-limited) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.