---
title: "urecy — Publisher Overview"
type: publisher
publisher: "urecy"
publisher_slug: "urecy"
canonical_url: "https://marlvel.ai/publishers/urecy"
last_updated: 2026-05-11T07:05:35.401Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — urecy Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This overview touches health-related apps. It is not medical advice.

---

# urecy — Publisher Overview

> Creating simple, user-friendly mobile applications designed to bring small moments of joy to daily life. Focused on accessible utility and creative tools for casual users.

- **Publisher:** urecy
- **Website:** [https://www.urecyworks.com/support/inquiry_mpo.html](https://www.urecyworks.com/support/inquiry_mpo.html)
- **Headquarters:** Shinjuku, Tokyo, Japan
- **Founded:** 2015
- **Overview generated:** 2026-05-11
- **License:** CC-BY-NC 4.0

## Executive summary

URECY WORKS operates as a boutique developer that prioritizes long-term utility over aggressive monetization or rapid portfolio expansion. By maintaining a lean catalog, they focus on high-retention, low-friction tools that integrate with native OS features like Apple Health. Their strategic tension lies in balancing a legacy of simple creative utilities with the maintenance requirements of their more functional, data-driven health offerings.

## Publisher DNA

- **Primary focus:** Utility and creative tools for daily life
- **Scale:** indie
- **Target audience:** Casual mobile users seeking simple, low-friction tools for health tracking and photo annotation.
- **Origin:** Founded in 2015 in Tokyo, Japan, with a mission to create services that provide small, consistent 'happy' moments in daily life.

## Portfolio momentum

- **Velocity:** maintenance
- **Active apps:** 1
- **Abandoned apps:** 2
- **Last major release:** 104 days ago

With 2 releases in the last 6 months but 2 out of 3 apps categorized as abandoned, the publisher is currently in a maintenance phase focused on their primary health utility.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 2,345
- **Weighted rating:** 4.77 / 5
- **Apps in portfolio:** 3

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Entertainment | 2 | 66.7% |
| Health & Fitness | 1 | 33.3% |

## Top apps

- **Step Counter Maipo - Pedometer** — Primary health utility with 1,970 reviews.
- **Let's Draw - Drawing App** — Secondary entertainment tool with 355 reviews.
- **Let's Draw : Drawing App** — Lightweight image editing utility.

## Signature patterns

- Focus on simple, single-purpose utility apps
- Integration with native OS frameworks like Apple Health
- Minimalist UI design prioritizing ease of use
- Hybrid monetization models including freemium and paid tiers

## Bottom line

URECY WORKS is a stable, niche-focused developer that maintains a high-quality bar for their active health-tracking product. Their strategy relies on long-term user trust rather than high-frequency content updates.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/urecy) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/urecy) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/urecy) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.