---
title: "Viktor Gavrilov — Publisher Overview"
type: publisher
publisher: "Viktor Gavrilov"
publisher_slug: "viktor-gavrilov"
canonical_url: "https://marlvel.ai/publishers/viktor-gavrilov"
last_updated: 2026-05-07T13:31:51.689Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Viktor Gavrilov Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This overview touches health-related apps. It is not medical advice.

---

# Viktor Gavrilov — Publisher Overview

> Building personal productivity and lifestyle tools that prioritize visual organization and habit tracking. Solving individual needs through focused, utility-driven iOS applications.

- **Publisher:** Viktor Gavrilov
- **Website:** [https://viktorgavrilov.com](https://viktorgavrilov.com)
- **Employees:** 1-10
- **Overview generated:** 2026-05-07
- **License:** CC-BY-NC 4.0

## Executive summary

Viktor Gavrilov operates as a solo developer with a clear focus on dogfooding—building tools to solve his own personal productivity and organizational requirements. His strategic advantage lies in a high degree of product-market fit for niche, visual-first utility tools, which he sustains through direct community engagement via Patreon and a personal blog. The portfolio demonstrates a transition from broad-interest lifestyle media to specialized productivity widgets, reflecting a shift toward high-utility, low-friction iOS experiences.

## Publisher DNA

- **Primary focus:** Productivity and lifestyle utilities for iOS
- **Scale:** indie
- **Target audience:** Productivity-focused individuals and hobbyists who value visual organization, habit tracking, and custom time management.
- **Origin:** The publisher creates apps to solve his own personal needs, operating under the assumption that these solutions are broadly applicable to others.

## Portfolio momentum

- **Velocity:** steady
- **Active apps:** 5
- **Abandoned apps:** 4
- **Last major release:** 36 days ago

Released 3 updates across 9 apps in the last 6 months, maintaining a mix of active productivity tools and legacy lifestyle applications.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 2,743
- **Weighted rating:** 4.57 / 5
- **Apps in portfolio:** 9

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Productivity | 3 | 33.3% |
| Lifestyle | 2 | 22.2% |
| Games | 2 | 22.2% |
| Entertainment | 1 | 11.1% |
| Health & Fitness | 1 | 11.1% |

## Top apps

- **TWR360** — Largest reach with 2,349 reviews
- **Mark Off: Calendar & Tracker** — Core productivity tool with 304 reviews
- **1440: countdown timer** — High-rated utility with 59 reviews
- **Beader** — Specialized design tool with 19 reviews
- **Activity Map** — Niche fitness utility with 6 reviews

## Signature patterns

- Strong emphasis on visual data representation and calendar-based tracking
- High degree of customization for notification and counter settings
- Integration with Apple ecosystem features like iCloud and Home Screen widgets
- Monetization strategy split between free-to-use utility and paid niche design tools

## Bottom line

Viktor Gavrilov is a focused indie developer with a disciplined approach to solving specific personal productivity pain points. His portfolio shows a clear preference for high-utility, long-tail apps that maintain steady engagement through visual customization.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/viktor-gavrilov) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/viktor-gavrilov) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/viktor-gavrilov) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.