---
title: "VIVO — Publisher Overview"
type: publisher
publisher: "VIVO"
publisher_slug: "vivo"
canonical_url: "https://marlvel.ai/publishers/vivo"
last_updated: 2026-04-20T18:21:42.625Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — VIVO Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (adult). Information is aggregated from public sources for informational purposes only. This publisher has apps with mature themes. Viewer discretion is advised.

---

# VIVO — Publisher Overview

> Providing a centralized digital ecosystem for Brazilian subscribers to manage connectivity, content, and specialized business services.

- **Publisher:** VIVO
- **Website:** [https://www.vivo.com.br/para-voce/app-vivo](https://www.vivo.com.br/para-voce/app-vivo)
- **Headquarters:** Brazil
- **Overview generated:** 2026-04-20
- **License:** CC-BY-NC 4.0

## Executive summary

VIVO functions as a digital service layer for Brazil’s largest telecommunications provider, transitioning from a connectivity utility to a comprehensive service aggregator. Their primary moat is the existing billing relationship with millions of subscribers, which they leverage to distribute bundled content and specialized B2B tools that would otherwise face high customer acquisition costs. A key strategic signal is their recent expansion into vertical-specific productivity apps, such as livestock and fleet management, indicating a move to capture enterprise value beyond standard mobile services.

## Publisher DNA

- **Primary focus:** Telecommunications utilities and digital service aggregation
- **Scale:** indie
- **Target audience:** Brazilian mobile and fiber subscribers, ranging from individual consumers to enterprise managers and specialized industry workers.
- **Origin:** The mobile and digital services arm of Telefónica Brasil, a major telecommunications provider.

## Portfolio momentum

- **Velocity:** active
- **Active apps:** 5
- **Abandoned apps:** 3
- **Last major release:** 3 days ago

Released 5 updates across 8 apps in the last 6 months, with the most recent major release occurring only 3 days ago.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 2,339,451
- **Weighted rating:** 2.37 / 5
- **Apps in portfolio:** 8

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Business | 2 | 25% |
| Utilities | 2 | 25% |
| Productivity | 1 | 12.5% |
| News | 1 | 12.5% |
| Entertainment | 1 | 12.5% |
| Lifestyle | 1 | 12.5% |

## Top apps

- **Vivo** — 2,338,771 reviews · 2.4★
- **Vivo Easy Internet, App e Voz** — 626 reviews · 4.1★
- **Vivo Empresas** — 39 reviews · 1.9★

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/vivo) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/vivo) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/vivo) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.