---
title: "Voodoo — Publisher Overview"
type: publisher
publisher: "Voodoo"
publisher_slug: "voodoo"
canonical_url: "https://marlvel.ai/publishers/voodoo"
last_updated: 2026-04-23T15:11:06.828Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Voodoo Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (kids). Information is aggregated from public sources for informational purposes only. This publisher has apps marketed to children. This overview is provided to inform parents, guardians, or professionals — not to promote the apps to minors.

---

# Voodoo — Publisher Overview

> Providing casual gamers with instant, satisfying entertainment through high-velocity, physics-based arcade and puzzle experiences.

- **Publisher:** Voodoo
- **Website:** [https://voodoo.io](https://voodoo.io)
- **Overview generated:** 2026-04-23
- **License:** CC-BY-NC 4.0

## Executive summary

Voodoo operates as a high-volume publishing platform that prioritizes rapid prototyping and data-driven scaling over traditional long-form development cycles. Their structural advantage lies in a massive cross-promotion network and a standardized publishing pipeline that allows them to dominate hyper-casual charts through algorithmic testing and sheer volume. A key strategic signal is their recent diversification into social platforms and premium subscription services, moving beyond a pure ad-revenue model to stabilize long-term retention.

## Publisher DNA

- **Primary focus:** Hyper-casual mobile games and social platforms
- **Scale:** established
- **Target audience:** Casual mobile users seeking short-burst, low-friction entertainment with high visual feedback and simple one-touch mechanics.

## Portfolio momentum

- **Velocity:** intense
- **Active apps:** 219
- **Abandoned apps:** 11
- **Last major release:** 2 days ago

Maintaining an extremely high-frequency cadence with 742 releases in the last 6 months and over 93% of the portfolio currently active.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 39,808,974
- **Weighted rating:** 4.33 / 5
- **Apps in portfolio:** 235

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Games | 161 | 68.5% |
| Puzzle | 29 | 12.3% |
| Action | 16 | 6.8% |
| Casual | 8 | 3.4% |
| Strategy | 6 | 2.6% |
| Arcade | 5 | 2.1% |
| Board | 3 | 1.3% |
| Role Playing | 2 | 0.9% |
| Adventure | 2 | 0.9% |
| Simulation | 1 | 0.4% |
| Sports | 1 | 0.4% |
| Social | 1 | 0.4% |

## Top apps

- **Helix Jump+** — Portfolio leader with over 4.1M reviews and a strategic presence on Apple Arcade.
- **aquapark.io** — Category-leading racer with 2.7M reviews and high-speed competitive loops.
- **Paper.io 2** — Dominant territory-capture title with 2.6M reviews and consistent top-10 category rankings.
- **Hole.io** — Top-tier 'consume and grow' title leveraging 3D destruction physics with 1.9M reviews.

## Signature patterns

- Heavy reliance on physics-based core loops including gravity, collision, and growth mechanics.
- Monetization primarily driven by high-density interstitial ads and rewarded video.
- Dual-platform strategy utilizing ad-supported free versions and premium subscription-based versions.
- High-velocity release cycle focused on rapid iteration and market testing of new concepts.
- Minimalist, high-contrast 3D visual styles designed for instant gameplay legibility.

## Bottom line

Voodoo is a hyper-casual powerhouse that leverages a data-first publishing model to maintain a massive footprint in the arcade and puzzle categories. Their current trajectory involves balancing aggressive ad monetization with strategic expansion into social ecosystems and subscription-based platforms.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/voodoo) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/voodoo) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/voodoo) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.