---
title: "Whoyaho Corp. — Publisher Overview"
type: publisher
publisher: "Whoyaho Corp."
publisher_slug: "whoyaho-corp"
canonical_url: "https://marlvel.ai/publishers/whoyaho-corp"
last_updated: 2026-04-30T12:40:20.930Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Whoyaho Corp. Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This overview touches financial apps. It is not financial or investment advice.

---

# Whoyaho Corp. — Publisher Overview

> Creating tactile, sensory-focused simulation games that bring viral internet trends to mobile. Whoyaho bridges the gap between digital content creation and interactive play.

- **Publisher:** Whoyaho Corp.
- **Website:** [https://whoyaho.com](https://whoyaho.com)
- **Headquarters:** Seoul, South Korea
- **Overview generated:** 2026-04-30
- **License:** CC-BY-NC 4.0

## Executive summary

Whoyaho Corp. differentiates itself by rapidly converting viral social media trends—specifically ASMR and DIY crafting—into interactive mobile simulations. Their strategy relies on a community-driven feedback loop, notably allowing users to submit custom designs for in-game inclusion, which fosters high engagement and organic retention. By focusing on niche sensory experiences, they have successfully carved out a space in the casual market that prioritizes tactile satisfaction over complex progression systems. The primary strategic tension lies in their ability to sustain long-term interest in these trend-based titles as the underlying social media fads inevitably shift.

## Publisher DNA

- **Primary focus:** Mobile games · ASMR and DIY simulation
- **Scale:** indie
- **Target audience:** Casual mobile gamers and younger demographics interested in DIY crafting, ASMR, and virtual collection.

## Portfolio momentum

- **Velocity:** intense
- **Active apps:** 3
- **Abandoned apps:** 1
- **Last major release:** 14 days ago

With 13 releases in the last 6 months and 3 out of 4 apps actively maintained, the publisher demonstrates a high-velocity development cycle focused on rapid iteration.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 842,371
- **Weighted rating:** 4.49 / 5
- **Apps in portfolio:** 4

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Games | 4 | 100% |

## Top apps

- **Tanghulu Master - Mukbang ASMR** — Flagship title with over 814K reviews.
- **Fidget Town - Fidget trading** — Community-driven trading title with 27K reviews.
- **Mochi Jump - Into infinity** — Highest-rated title at 4.64 stars.

## Signature patterns

- Strong emphasis on ASMR-inspired tactile mechanics and DIY crafting.
- Freemium monetization model across all active titles.
- Integration of user-generated content and social media-style engagement loops.
- Vibrant, cartoon-style visual aesthetic.
- High-frequency release cadence targeting current internet trends.

## Bottom line

Whoyaho is a highly agile studio that excels at identifying and gamifying micro-trends in the creator economy. Their ability to maintain a 4.49 weighted rating across their portfolio suggests a strong grasp of their target audience's preference for short-form, sensory-driven gameplay.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/whoyaho-corp) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/whoyaho-corp) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/whoyaho-corp) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.