--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "eSIM Plus: Second Phone Number" developer_entity: "Appvillis" bundle_id: "com.esim.tele" app_store_id: "1482736281" category: "Business" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-02" report_date: "2026-04-10" report_version: "2.8.0" total_reviews: 1680 overall_rating: 4.04 sentiment: "Upset" sentiment_score: 12 confidence: "high" confidence_score: 0.6 data_age_days: 0 intelligence_version: 2 nemesis: "Numero eSIM: Second Phone Number" competitor_count: 9 tags: ["business", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "international", "travelers,", "digital"] canonical_url: "https://marlvel.ai/intel-report/business/esim-plus-second-phone-number" license: "CC-BY-NC 4.0" --- # eSIM Plus: Second Phone Number App Audit > **TL;DR:** eSIM Plus: Second Phone Number is a business app by Appvillis, rated 4.04/5 by 1,680 users, with Upset user sentiment (12/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** eSIM Plus: Second Phone Number faces Upset user sentiment (4.04/5 from 1,680 reviews), with fraudulent business practices as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.04/5 (1,680 reviews) | | **User Mood** | Upset | | **Category** | Business | | **Developer** | Appvillis | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | High (0.6/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Appvillis - **Category:** Business - **Target Audience:** International travelers, digital nomads, and professionals who require reliable mobile data and a secondary, private phone number for global communication. - **Platforms:** iOS - **Version Audited:** 2.8.0 - **Audit Date:** 2026-04-10 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.6/1.0) - **App Store ID (iOS):** 1482736281 - **Bundle ID:** com.esim.tele - **Data Window:** Analysis based on signals collected up to 2026-04-10 ## Executive Snapshot eSIM Plus provides a dual-service platform offering global eSIM data and virtual phone numbers for international travelers and professionals. While it features a streamlined 'one-tap' activation process, the app is currently mired in a reputational crisis due to widespread reports of fraudulent billing and non-functional core services. It occupies a defensive position in the Business category, squeezed between specialized leaders like Airalo and direct hybrid rivals like Numero eSIM. ## App DNA (Features & Intent) - **[Differentiator] Virtual Phone Numbers:** Provides a second phone line for SMS, calls, and service registration without needing a second physical device. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Global eSIM Data:** Provides mobile internet access in multiple countries via eSIM technology to avoid roaming fees. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Instant Activation:** One-tap setup process to activate mobile data or virtual numbers immediately upon arrival in a new country. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to download, Pay-as-you-go for data and virtual numbers, Subscription plans for ongoing service - **Analysis:** The app uses a consumption-based model supplemented by subscriptions. However, users report significant friction regarding 'bait and switch' validity terms and difficulty canceling subscriptions. ## 🔴 User Sentiment (High Confidence: 1,680 reviews) - **Overall Rating:** 4.04/5 - **Platform Split:** iOS 4.0/5 (1,680 ratings) - **Overall Sentiment:** Upset - **Note:** The 4.04/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **General Satisfaction** | *Evidence:* "THE BEST 10000%😘😘😘" ### Top Complaints (Impact Areas) - **Fraudulent Business Practices** | *Evidence:* "This app is a total bait and switch scam." - **Non-Functional Service** | *Evidence:* "The phone no didn’t work and the after sales customer service is even worse." ## SWOT Analysis **Core Strengths:** - Hybrid dual-value proposition (Data + Numbers) - Streamlined one-tap activation UI - Broad global coverage via eSIM technology **Critical Frictions:** - Severe trust issues regarding billing and cancellation - Unreliable SMS/WhatsApp verification functionality - Unresponsive customer support infrastructure **Growth Levers:** - Introduce 'Unlimited Data' tiers to compete with Holafly - Develop a loyalty program to match Airalo's Airmoney - Expand virtual number inventory to 80+ countries to match Numero **Market Threats:** - App Store removal due to high-frequency fraud allegations - Loss of market share to trusted brands like Saily (Nord Security) - Competitor value-adds like Jetpac's airport lounge access ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### eSIM Plus: Second Phone Number vs Numero eSIM: Second Phone Number — Head to Head - **Numero eSIM: Second Phone Number** by Lebara Media Services: The most direct hybrid competitor, mirroring the exact dual-value proposition of providing both virtual phone numbers for SMS/Calls and global eSIM data plans. - **Key differences:** - Offers virtual numbers from over 80 countries, significantly broader than most competitors - Includes a 'Local Calling' feature that allows users to make calls at local rates without roaming - Provides a more robust 'Free Coins Center' for users to earn credit for numbers and calls - **Publisher (Lebara Media Services) strengths:** Deep roots in the international telecommunications and MVNO market; Strong brand recognition among expats and international travelers - **Where eSIM Plus: Second Phone Number wins:** - ✅ More streamlined 'one-tap' activation process for regional data plans - ✅ Simplified UI focused specifically on the 'Plus' aspect of adding a second line quickly - **Where Numero eSIM: Second Phone Number wins:** - ❌ Significantly higher user trust with a much larger rating count (~17k vs 1.6k) - ❌ Superior sentiment score compared to eSIM Plus's 'Terrible' rating (12/100) - **Verdict:** Numero eSIM holds a clear strategic edge due to its superior reputation and broader feature set. While eSIM Plus offers a similar hybrid model, its low sentiment score (12) and complaints regarding non-functional services make it a high-risk alternative compared to the more established Numero. ### Contenders (Strong Challengers) - **Airalo: eSIM Travel Internet** by Airalo: The market leader in travel eSIM data; while it focuses less on virtual numbers, its massive scale makes it the primary alternative for data-seeking users. - Massive global coverage with specialized local, regional, and global plans - Airmoney loyalty program that incentivizes repeat purchases for frequent travelers - **Hushed: 2nd Phone Number App** by AffinityClick Inc.: The primary competitor for the 'Second Phone Number' side of the app, offering highly reliable virtual lines for privacy and business. - Superior SMS and MMS capabilities for North American numbers - Integration with Slack and Dropbox for business workflow automation - **DENT: eSIM Phone Provider** by DENT Wireless LTD: A strong hybrid contender that offers a global marketplace for mobile data and voice minutes using blockchain technology. - Unique data sharing and trading marketplace where users can sell unused data - Global 'DENT Voice' allows calling real phone numbers worldwide without a SIM - **Holafly: eSIM Travel Data** by Holafly: A major travel competitor that differentiates by offering unlimited data plans in many popular destinations. - Focus on 'Unlimited Data' packages, removing the stress of consumption tracking - Highly rated 24/7 multi-language customer support via WhatsApp ### Peers (What They Do Better) - **Nomad: eSIM Travel Data** by LotusFlare: A popular eSIM marketplace that competes for the same digital nomad and international traveler audience. - Clean, modern UI optimized for quick plan comparison - Strong focus on high-speed 5G connectivity in supported regions - **aloSIM: Travel eSIM Data** by aloSIM: An adjacent competitor in the travel data space that often bundles data with free international phone numbers via its sister app, Hushed. - Seamless integration with the Hushed ecosystem for a complete data + voice solution - Built-in 'eSIM compatibility' checker to prevent user errors during setup ### New Kids on the Block (What's Innovative) - **Saily: eSIM Travel Data** by Nord Security: A rapidly growing threat backed by the creators of NordVPN, focusing on security and ease of use. - Backed by the Nord Security brand, instantly gaining trust from privacy-conscious users - Extremely simplified onboarding process designed for non-technical users - **Jetpac eSIM Travel Data Plan** by Circles: An emerging player offering innovative perks like free airport lounge access if flights are delayed. - Unique value-add features like 'SmartDelay' airport lounge access - Highly competitive pricing for Southeast Asian and global travel hubs ## The "So What?" (Strategic Takeaway) eSIM Plus: Second Phone Number is a challenged business app that is free with in-app purchases. With a 4.04/5 rating from 1,680 reviews, it faces significant user friction. > **Bottom Line:** If I were the PM, I would halt all feature development to conduct a full audit of billing practices and SMS gateway reliability. The app currently has a 'Terrible' sentiment profile that threatens its existence on the App Store; until the trust deficit and core service failures are resolved, any marketing or expansion efforts will only accelerate churn. **Best for:** International travelers, digital nomads, and professionals who require reliable mobile data and a secondary, private phone number for global communication. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Audit and fix subscription cancellation logic — *Fraudulent billing and inability to cancel are the #1 complaint themes, posing a direct risk of platform removal and terminal churn.* - [ ] [HIGH] Stabilize SMS/WhatsApp verification for virtual numbers — *Users report the core 'Second Number' feature fails to receive verification codes, which is a primary use case for the target audience.* - [ ] [MEDIUM] Implement a transparent plan-validity dashboard — *Frequent complaints about 'bait and switch' validity changes (e.g., 365-day shifts) suggest a need for clear, in-app communication of terms.* ### Feature Gaps vs Competitors - Free Coins Center for earning credits (available in Numero eSIM) - Unlimited Data packages (available in Holafly) - Slack/Dropbox business integrations (available in Hushed) - Airport lounge access perks (available in Jetpac) ### Outlook: Declining - 🔴 User sentiment is 'Terrible' with high-frequency fraud allegations — high risk of platform removal. - ⚪ Recent updates (v2.8.0) are limited to bug fixes and optimizations — no active feature expansion. - 🔴 Core utility failure (SMS/WhatsApp verification) reported by multiple users, invalidating the primary value prop. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.04/5 | | Total Reviews | 1,680 | | Sentiment | Upset (12/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **eSIM Plus: Second Phone Number** (this app) | 4.04/5 | Upset | Appvillis | | [Groupon Merchant](https://marlvel.ai/intel-report/business/groupon-merchant) | 3.1/5 | Upset | Groupon, Inc. | | [SwingSound Golf](https://marlvel.ai/intel-report/business/com-cadence-cadence1) | N/A/5 | N/A | Marius Filmalter | | [RainFocus Lead Retrieval](https://marlvel.ai/intel-report/business/rainfocus-lead-retrieval) | 5.0/5 | N/A | Rainfocus | | [RTP Sign](https://marlvel.ai/intel-report/business/rtp-sign) | N/A/5 | N/A | Active Network, LLC | | [Onsite by Webex Events (Socio)](https://marlvel.ai/intel-report/business/onsite-by-webex-events-socio) | 4.7/5 | Mixed | Socio Labs Inc. | ## Company Profile - **Developer:** Appvillis - **Website:** [https://apps.apple.com/us/developer/appvillis/id1449023066?uo=4](https://apps.apple.com/us/developer/appvillis/id1449023066?uo=4) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/esim-plus-second-phone-number/id1482736281?uo=4) - **Dev Site:** [Official Website](https://apps.apple.com/us/developer/appvillis/id1449023066?uo=4) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) — 3.1/5 Rating | Terrible Sentiment - [*SwingSound Golf*](https://marlvel.ai/intel-report/business/com-cadence-cadence1) (Marius Filmalter) — N/A Rating | N/A Sentiment - [*RainFocus Lead Retrieval*](https://marlvel.ai/intel-report/business/rainfocus-lead-retrieval) (Rainfocus) — 5.0/5 Rating | N/A Sentiment - [*RTP Sign*](https://marlvel.ai/intel-report/business/rtp-sign) (Active Network, LLC) — N/A Rating | N/A Sentiment - [*Onsite by Webex Events (Socio)*](https://marlvel.ai/intel-report/business/onsite-by-webex-events-socio) (Socio Labs Inc.) — 4.7/5 Rating | Mixed Sentiment - [*Eventspace by SpotMe*](https://marlvel.ai/intel-report/business/eventspace-by-spotme) (SpotMe Holding SA) — 3.6/5 Rating | N/A Sentiment - [*TN5250*](https://marlvel.ai/intel-report/business/dk-mochasoft-tn5250) (MochaSoft) — N/A Rating | N/A Sentiment - [*Cisco Secure Client*](https://marlvel.ai/intel-report/business/cisco-secure-client) (Cisco) — 3.9/5 Rating | N/A Sentiment - [*SEMrush*](https://marlvel.ai/intel-report/business/semrush) (SEMrush) — 2.1/5 Rating | N/A Sentiment - [*Datasite*](https://marlvel.ai/intel-report/business/datasite) (Datasite LLC) — 4.8/5 Rating | Excellent Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/esim-plus-second-phone-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.