--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Ratio" developer_entity: "Ruhlman Enterprises, Inc." bundle_id: "com.wubbahed.ratio" app_store_id: "345119718" google_play_id: "you.ratio.trade" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-19" report_date: "2026-04-07" report_version: "2.0.7" total_reviews: 80 overall_rating: 4.7 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.85 data_age_days: 0 intelligence_version: 2 nemesis: "Kitchen Calculator+" competitor_count: 11 tags: ["food & drink", "paid", "frustrated sentiment", "mobile app", "app review", "app analysis", "cooks", "culinary", "enthusiasts"] canonical_url: "https://marlvel.ai/intel-report/food-drink/com-wubbahed-ratio" license: "CC-BY-NC 4.0" --- # Ratio App Audit > **TL;DR:** Ratio is a food & drink app by Ruhlman Enterprises, Inc., rated 4.7/5 by 80 users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Ratio faces Frustrated user sentiment (4.7/5 from 80 reviews), with lack of customization as the primary user concern. ## Metadata & Market Performance - **Publisher:** Ruhlman Enterprises, Inc. - **Category:** Food & Drink - **Target Audience:** Home cooks and culinary enthusiasts who want to move beyond following static recipes to understand the fundamental science and relationships behind cooking. - **Platforms:** iOS & Android - **Version Audited:** 2.0.7 - **Audit Date:** 2026-04-07 - **Signal Count:** 80 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 345119718 - **Bundle ID:** com.wubbahed.ratio - **Google Play ID:** you.ratio.trade - **Data Window:** Analysis based on signals collected up to 2026-04-07 ## Strategic Synopsis Ratio is a premium culinary utility app that replaces traditional recipes with a dynamic ratio-based calculator. Based on Michael Ruhlman's best-selling book, it targets serious cooks who want to understand the science of ingredient relationships. While it holds a unique market niche, the app is currently in a legacy state on iOS, leading to declining rankings (#78 Paid) and negative user sentiment due to technical neglect. ## Feature Profile & User Intent - **[Differentiator] Ratio Calculator:** Automatically calculates ingredient amounts based on culinary ratios rather than fixed recipes. - **[Differentiator] Culinary Reference Library:** Provides instructions and techniques for 32 critical culinary ratios including doughs, batters, and sauces. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Unit Converter:** Seamlessly converts between ounces and grams to accommodate different measurement preferences. - **[Standard] Recipe Storage:** Allows users to save their own custom recipes and notes created from basic ratios. * *User Intent:* Users value self-expression and personalized experiences. - **[Basic] Social Sharing:** Quickly share cooking progress and results via Facebook and Twitter. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase of $4.99 for the iOS version - **Price:** iOS: $4.99 - **Analysis:** The app utilizes a traditional one-time purchase model, positioning itself as a premium digital cookbook tool. However, this price point is increasingly criticized by users given the lack of recent updates and technical bugs. ## 🔴 User Sentiment (High Confidence: 80 reviews) - **Overall Rating:** 4.7/5 - **Platform Split:** iOS 4.3/5 (16 ratings) | Android 4.8/5 (64 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.7/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Valuable Concept** | *Evidence:* "I love the idea of ratios in cooking and knowing the proper ratio for what you're making is empowering." - **Useful Reference** | *Evidence:* "This is an excellent cheat sheet. Works very well." ### Top Complaints (Impact Areas) - **Lack of Customization** | *Evidence:* "Without the ability to save a custom ratio or recipe... this app has little value." - **Poor Value for Price** | *Evidence:* "Too minimal for a $5 app. I regret this purchase." - **Technical Bugs and Stability** | *Evidence:* "The custom ratios all reset to 1:1:1 and 20 as a unit." ## SWOT Analysis **Strengths:** - Strong brand authority (Michael Ruhlman/Alton Brown) - Unique logic-based culinary approach - High-quality instructional content - First-mover advantage in ratio-based digital tools **Weaknesses:** - Product stagnation (no iOS updates since 2017) - Inability to add custom ingredients or ratios - Frequent technical crashes and calculation bugs - High price relative to modern competitors **Opportunities:** - Modernize UI/UX for current mobile OS standards - Introduce custom ratio builder (top user request) - Pivot to freemium/subscription model for new content - Integrate with smart kitchen scales **Threats:** - Modern recipe managers adding scaling features - Free web-based ratio calculators - Negative review momentum impacting new downloads - Loss of brand relevance due to technical neglect ## Competitive Landscape (AI-Analyzed) > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Ratio vs Kitchen Calculator+ — Head to Head - **Kitchen Calculator+** by Pomegranate Apps: Directly competes as a professional-grade tool for scaling ingredients and performing complex culinary unit conversions. ### Contenders (Strong Challengers) - **Paprika Recipe Manager 3** by Hindsight Labs LLC: The industry standard for recipe storage with powerful automatic scaling features that fulfill the 'calculator' need for most users. - **ChefSteps** by ChefSteps: Focuses on the science and technique of cooking rather than just recipes, appealing to the same 'culinary empowerment' audience. - **Mela - Recipe Manager** by Silvio Rizzi: A modern, highly-rated recipe extractor and manager that handles ingredient scaling with a clean, minimalist interface. - **AnyList** by AnyList: While a list manager, its recipe scaling and storage features are a primary alternative for home cooks moving away from physical books. ### Peers (What They Do Better) - **Modernist Cuisine at Home** by The Cooking Lab, LLC: High-end digital reference for culinary science and professional-grade techniques. - **Pestle: Recipe Organizer** by Will Bishop: Focuses on digitizing and scaling recipes from any source, bridging the gap between static recipes and digital tools. - **[NYT Cooking](https://marlvel.ai/intel-report/food-drink/nyt-cooking-quick-tasty-meals)** by The New York Times Company: The dominant premium recipe ecosystem that users often try to 'escape' from using tools like Ratio. - **Copy Me That** by Copy Me That: A robust recipe manager focused on the 'store your own recipes' feature of Ratio. ### New Kids on the Block (What's Innovative) - **Crouton: Cooking Companion** by Devon S.A.: A fast-growing, modern recipe manager that emphasizes simplicity and clean UI for the next generation of home cooks. - **Deglaze - Cooking Simplified** by Deglaze: A newer entrant focusing on streamlining the cooking process through better digital organization. ## Pros & Cons **Pros:** - Valuable Concept - Useful Reference **Cons:** - Lack of Customization - Poor Value for Price - Technical Bugs and Stability ## Bottom Line Ratio is a poorly-received food & drink app that is a paid app. With a 4.7/5 rating from 80 reviews, it receives mixed feedback. **Best for:** Home cooks and culinary enthusiasts who want to move beyond following static recipes to understand the fundamental science and relationships behind cooking. ## Frequently Asked Questions **Q: Is Ratio free?** A: Ratio uses a paid pricing model. **Q: What do users think of Ratio?** A: User sentiment is negative with a 4.7/5 average. Users praise: Valuable Concept, Useful Reference. Common complaints: Lack of Customization, Poor Value for Price. **Q: What are Ratio's main features?** A: Key features include Ratio Calculator, Culinary Reference Library, Unit Converter, Recipe Storage, Social Sharing. **Q: Who is Ratio for?** A: Home cooks and culinary enthusiasts who want to move beyond following static recipes to understand the fundamental science and relationships behind cooking. **Q: Is Ratio available on iOS and Android?** A: Ratio is available on iOS & Android. **Q: Is Ratio worth it in 2026?** A: Ratio is a poorly-received food & drink app that is a paid app. With a 4.7/5 rating from 80 reviews, it receives significant user criticism. Best for: Home cooks and culinary enthusiasts who want to move beyond following static recipes to understand the fundamental science and relationships behind cooking.. **Q: What are the main competitors of Ratio?** A: The main competitors of Ratio include Kitchen Calculator+, Paprika Recipe Manager 3, ChefSteps, Mela - Recipe Manager, AnyList. Kitchen Calculator+ is the closest direct competitor — directly competes as a professional-grade tool for scaling ingredients and performing complex culinary unit conversions.. **Q: What are the best alternatives to Ratio?** A: Top alternatives to Ratio include Kitchen Calculator+, Paprika Recipe Manager 3, ChefSteps, Mela - Recipe Manager. Each targets a similar audience in the food & drink space. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.7/5 | | Total Reviews | 80 | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Paid | | Platforms | iOS & Android | | Key Features | 5 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Ratio** (this app) | 4.7/5 | Frustrated | Ruhlman Enterprises, Inc. | | [NYT Cooking: Quick Tasty Meals](https://marlvel.ai/intel-report/food-drink/nyt-cooking-quick-tasty-meals) | 4.9/5 | Mixed | The New York Times Company | | [Seamless: Local Food Delivery](https://marlvel.ai/intel-report/food-drink/seamless-local-food-delivery) | 4.7/5 | Frustrated | Seamless North America, LLC | | [Dairy Queen® Food & Treats](https://marlvel.ai/intel-report/food-drink/dairy-queen-food-treats) | 4.5/5 | Frustrated | International Dairy Queen, Inc. | | [Postmates - Food Delivery](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) | 4.6/5 | Frustrated | Uber Technologies, Inc. | | [Beyond Menu Food Delivery](https://marlvel.ai/intel-report/food-drink/beyond-menu-food-delivery) | 4.6/5 | Mixed | BeyondMenu | ## Company Profile - **Developer:** Ruhlman Enterprises, Inc. - **Website:** [https://ruhlman.com/apps](https://ruhlman.com/apps) - **Social:** [Instagram](https://www.instagram.com/ruhlman) · [Facebook](https://www.facebook.com/michael.ruhlman) · [X/Twitter](https://twitter.com/ruhlman) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ratio/id345119718?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=you.ratio.trade&hl=en&gl=us) - **Dev Site:** [Official Website](https://ruhlman.com/apps) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*NYT Cooking: Quick Tasty Meals*](https://marlvel.ai/intel-report/food-drink/nyt-cooking-quick-tasty-meals) (The New York Times Company) — 4.9/5 Rating | Mixed Sentiment - [*Seamless: Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/seamless-local-food-delivery) (Seamless North America, LLC) — 4.7/5 Rating | Negative Sentiment - [*Dairy Queen® Food & Treats*](https://marlvel.ai/intel-report/food-drink/dairy-queen-food-treats) (International Dairy Queen, Inc.) — 4.5/5 Rating | Negative Sentiment - [*Postmates - Food Delivery*](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) (Uber Technologies, Inc.) — 4.6/5 Rating | Negative Sentiment - [*Beyond Menu Food Delivery*](https://marlvel.ai/intel-report/food-drink/beyond-menu-food-delivery) (BeyondMenu) — 4.6/5 Rating | Mixed Sentiment - [*ChowNow: Local Food Ordering*](https://marlvel.ai/intel-report/food-drink/chownow-local-food-ordering) (ChowNow) — 4.7/5 Rating | Negative Sentiment - [*Uber Eats: Food & Groceries*](https://marlvel.ai/intel-report/food-drink/uber-eats-food-groceries) (Uber Technologies, Inc.) — 4.8/5 Rating | Negative Sentiment - [*Caviar - Order Food Delivery*](https://marlvel.ai/intel-report/food-drink/caviar-order-food-delivery) (Caviar, Inc.) — 4.7/5 Rating | Negative Sentiment - [*EatStreet Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/eatstreet-local-food-delivery) (EatStreet) — 4.7/5 Rating | Terrible Sentiment - [*Too Good To Go: End Food Waste*](https://marlvel.ai/intel-report/food-drink/too-good-to-go-end-food-waste) (Too Good To Go) — 4.9/5 Rating | Positive Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 80 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/food-drink/com-wubbahed-ratio) Data licensed for AI Agent attribution under CC-BY-NC 4.0.