Report updated May 15, 2026
Choice of Games
For readers and gamers interested in text-based interactive fiction, branching narratives, and role-playing experiences.
Choice of Games is an established games app that is free with in-app purchases. With a 4.7/5 rating from 5.5K reviews, it shows polarized user reception.
What is Choice of Games?
Choice of Games is a library of over 100 text-based interactive novels for iOS and Android, allowing users to influence story outcomes through character choices.
Users hire this app for deep, imaginative narrative experiences that prioritize literary quality over the visual microtransaction-heavy friction found in mainstream interactive story apps.
Current Momentum
v5.1 · 1d ago
Intense- Integrated OpenDyslexic font accessibility settings.
- Implemented Google Play discount offer support.
- Expanded global grossing rank presence.
Active Nemesis
Episode - Choose Your Story
By Episode Interactive
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Proprietary scripting language enabling branching, text-based interactive novels with complex player-driven outcomes
User-defined character attributes including gender and sexual orientation, impacting narrative pathing
Customizable font selection including OpenDyslexic and Helvetica options
Centralized hub for accessing over 100 interactive novels within a single interface
How much does it cost?
- Free access to back catalog titles
- In-app purchases for premium interactive novels
Freemium model utilizes a free-to-play entry point for older titles while gating newer or premium content behind individual purchase transactions.
Who Built It?
Choice of Games
Providing a platform for interactive, text-based fiction that empowers users to shape complex narratives through choice. Focused on deep storytelling for readers who prefer text-heavy, decision-driven experiences.
Portfolio
13
Apps
Who is Choice of Games?
Choice of Games has established a unique moat by building a proprietary scripting language, ChoiceScript, which allows them to scale a library of text-based interactive novels efficiently. By fostering a community-driven ecosystem that includes user-made games, they have successfully transitioned from a niche publisher to a central hub for the interactive fiction genre. Their strategic challenge lies in maintaining engagement in a mobile market increasingly dominated by visual and high-fidelity media, while continuing to leverage their deep back-catalog of narrative-heavy titles.
Who is Choice of Games for?
- Fans of interactive fiction
- Role-playing games
- Narrative-heavy literature who prioritize deep storytelling over visual graphics
Portfolio momentum
With 103 releases in the last 6 months and all 50 apps currently active, the publisher maintains a high-frequency development cadence.
What other apps does Choice of Games make?
Blackstone Magical Academy
The Fielder's Choice
A Crown of Sorcery and Steel
Choice of the Viking
Stars Arisen
180 Files: The Aegis Project
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Choice of Games?
How's The Games Market?
How does it evolve in the Games market?
Choice of Games maintains a consistent presence in the Role Playing category, with recent grossing entries in markets like China and South Korea. The app's reliance on text-only content differentiates it from the visual-heavy market leaders, though this limits its reach among younger, mass-market demographics.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇭🇷 Croatia | Adventure | iOSGrossing | #89 | NEW |
| 🇨🇳 China | Role Playing | AndroidGrossing | #164 | ▼10 |
The rivals identified
The Nemesis
Head to Head
The target app must lean into its 'literary-first' brand identity to differentiate from Episode's visual-heavy, creator-driven ecosystem, as direct feature parity is not a viable path.
What sets Choice of Games apart
Offers a purist, imagination-focused experience that avoids the visual clutter and microtransaction-heavy friction of Episode.
Provides a more intellectual and literary narrative depth that appeals to readers seeking substance over visual spectacle.
What's Episode - Choose Your Story's Edge
Dominates the market through a massive library of user-generated content that creates a self-sustaining engagement loop.
Leverages high-production visual storytelling to capture a younger, mass-market demographic that prefers cinematic experiences over text.
Contenders
Focuses on high-quality, professionally written narrative arcs rather than the open-platform approach of competitors.
Maintains a consistent release cadence of four major updates in the last six months to keep narrative content fresh.
Aggressively adapts popular licensed literature and romance novels into interactive formats to attract existing fanbases.
Features a robust monetization model centered on premium choices that significantly alter narrative outcomes.
Prioritizes complex, branching narrative paths that offer more agency than standard linear interactive story apps.
Maintains a very high update frequency, ensuring that players have constant access to new chapters and events.
MeChat - Interactive Stories
★4.3 (187.6K)PlayMe Studio
⚡A fast-growing contender that shifts the interactive story format into a simulated dating app interface.
Uses a chat-first interface that mimics real-world messaging apps to increase immersion for younger users.
Features a high-velocity release schedule with 10 updates in the last six months to maintain user retention.
Peers
Targets a more mature audience with explicit thematic content not found in broader interactive libraries.
Uses a simplified, episode-based progression system that lowers the barrier to entry for casual players.
Uses a unique 'investigative' text interface that simulates a smartphone experience to drive narrative tension.
Focuses on a singular, high-quality mystery narrative rather than a library of disparate stories.
Whispers - Interactive Stories
★4.6 (40.1K)GAMEHAUS LIMITED
⚡A well-rated peer that provides a similar interactive experience with a focus on visual storytelling.
Integrates visual character portraits and background art to bridge the gap between text and graphic novels.
Offers a diverse range of genres that mirrors the target app's broad thematic library.
Is it Love? Stories - Scandal
★4.3 (12.8K)1492 Studio
⚡A long-standing peer in the interactive romance category with a dedicated, established user base.
Builds long-term brand loyalty through recurring character arcs across multiple story titles.
Employs a classic visual novel aesthetic that appeals to traditional fans of the genre.
New Kids on the Block
Text Express: Word Adventure
★4.6 (9.1K)Kwalee Ltd
🚀An emerging threat that blends text-based storytelling with word-puzzle mechanics, showing recent activity.
Gamifies the reading experience by requiring word-puzzle completion to progress the narrative storyline.
Attracts a hybrid audience of puzzle lovers and story readers, expanding the traditional interactive fiction market.
The outtake for Choice of Games
Strengths to defend, gaps to attack
Core Strengths
- Proprietary ChoiceScript engine creates high switching costs for authors and players
- 100+ title library establishes a category-defining brand moat
- Inclusive storytelling features drive long-term retention
Critical Frictions
- Lack of visual assets limits mass-market appeal
- No cloud-save functionality despite user requests
- 0.14 rating gap between Android and iOS platforms
Growth Levers
- Untapped B2B education partnerships for interactive reading
- Wearable integration for text-based notification engagement
- Expansion into community-driven story creation tools
Market Threats
- Episode's creator-led platform drains user attention
- High-velocity release schedules from Romance Club
- Shift toward visual-novel aesthetics in the broader market
What are the next best moves?
Ship cloud-save functionality because it is the top-requested missing feature → unlock data-loss frustration
User reviews consistently flag the lack of cloud-save as a primary frustration point.
Trade-off: Push the wearable companion app sprint to Q3 — wearables waitlist is smaller than cloud-save requests.
Audit Android-iOS rating gap because the 0.14 delta suggests platform-specific performance issues → improve cross-platform sentiment
The rating discrepancy indicates potential stability or UI regressions specific to the Android build.
Trade-off: Pause the font-accessibility expansion — platform parity is a higher retention priority.
A counter-intuitive read
The lack of visual assets is not a weakness but a deliberate barrier to entry that filters for high-intent readers, protecting the brand from the churn-heavy, ad-driven casual market.
Feature Gaps vs Competitors
- User-generated content platform (available in Episode but absent here)
- Visual character portraits (available in Whispers but absent here)
- Cloud-save functionality (available in most peers but absent here)
Key Takeaways
Choice of Games maintains a strong literary moat through its proprietary engine, but the lack of visual assets and cloud-save functionality creates churn risk among casual readers, so the team must prioritize technical parity to defend the existing user base.
Where Is It Heading?
Stable
The interactive fiction market is consolidating around visual-heavy, creator-driven platforms, leaving Choice of Games in a stable but niche position. Revenue growth will depend on whether the team can leverage its literary brand to attract new demographics without sacrificing the purist, text-based experience that defines its current moat.
Recent expansion into international markets like South Korea and China indicates successful diversification of the revenue base beyond the US.
The absence of cloud-save functionality in the latest release continues to drive user frustration, which risks long-term retention on mobile devices.