---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Coloring ASMR"
developer_entity: "Zego Global Pte Ltd"
bundle_id: "com.poteam.coloring.page"
app_store_id: "1669217910"
category: "Games"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2025-09-24"
report_date: "2026-04-03"
report_version: "1.47.2"
total_reviews: 92800
overall_rating: 4.52
confidence: "low"
confidence_score: 0.75
data_age_days: 0
intelligence_version: 2
total_followers: 0
nemesis: "Color Page ASMR"
competitor_count: 11
tags: ["games", "freemium", "mobile app", "app review", "app analysis", "adults", "seeking", "stress-free,"]
canonical_url: "https://marlvel.ai/intel-report/games/coloring-asmr"
license: "CC-BY-NC 4.0"
---

# Coloring ASMR App Audit

> **TL;DR:** Coloring ASMR is a games app by Zego Global Pte Ltd, rated 4.52/5 by 92,800 users, available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

> **Key Insight:** Coloring ASMR is a games app by Zego Global Pte Ltd.

## Metadata & Market Performance
- **Publisher:** Zego Global Pte Ltd
- **Category:** Games
- **Target Audience:** Kids and adults seeking a stress-free, therapeutic, and creative digital activity to unwind.
- **Platforms:** iOS
- **Version Audited:** 1.47.2
- **Audit Date:** 2026-04-03
- **Signal Count:** 92800 reviews analyzed
- **Confidence:** Low (0.75/1.0)
- **App Store ID (iOS):** 1669217910
- **Bundle ID:** com.poteam.coloring.page
- **Data Window:** Analysis based on signals collected up to 2026-04-03

## Strategic Synopsis
Coloring ASMR is a leading mobile game that combines digital coloring with therapeutic ASMR sound effects. It targets a broad audience of kids and adults seeking stress relief and creative expression. With a high 4.52 rating and over 92k reviews, it has established a strong foothold in the relaxation-gaming niche by focusing on simplicity and auditory satisfaction.

## Feature Profile & User Intent
- **[Differentiator] ASMR Sound Integration:** Incorporates tranquil, therapeutic sound effects during the coloring process to enhance relaxation.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Extensive Character Library:** Offers hundreds of famous characters, animals, food, and nature-themed images with weekly updates.
  * *User Intent:* Users value self-expression and personalized experiences.
- **[Standard] Simplified Drawing Mechanics:** Easy-to-use outline-based drawing and coloring system that allows for quick corrections.
- **[Basic] Social Sharing:** Allows users to share their completed artwork and masterpieces with others.
  * *User Intent:* Users seek social connection and competitive engagement with peers.

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free to download and play, In-app purchases for content/ad removal
- **Analysis:** The app follows a standard mobile gaming model, leveraging a free-to-play entry point to maximize user acquisition, likely monetizing through ads and potential IAPs for premium content.

## SWOT Analysis

| **Strengths** | **Weaknesses** |
| :--- | :--- |
| • High rating volume (92k+) indicating strong market fit<br>• Unique ASMR sound integration as a key differentiator<br>• Frequent weekly content updates with trending characters | • Low mechanical depth leading to potential long-term boredom<br>• Reliance on generic or trending IP rather than original assets<br>• Standardized gameplay that is highly susceptible to cloning |

| **Opportunities** | **Threats** |
| :--- | :--- |
| • Integration of haptic feedback to enhance the sensory experience<br>• Subscription models for ad-free 'Zen' experiences<br>• Collaborations with popular artists for exclusive content | • Direct competition from established publishers like SayGames<br>• Rising user acquisition costs in the saturated casual game market<br>• Potential IP infringement risks with 'trending' characters |

## Competitive Landscape (AI-Analyzed)

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Coloring ASMR vs Color Page ASMR — Head to Head
- **Color Page ASMR** by SayGames Ltd: The most direct competitor with identical trace-and-fill mechanics and a heavy focus on ASMR sound effects.

### Contenders (Strong Challengers)
- **Happy Color - Color by Number** by X-Flow: The market leader in digital coloring; while using a different mechanic (tap-to-fill by number), it competes for the same 'relaxation' user base.
- **Zen Color - Color By Number** by Oakever Games: Strongly emphasizes the 'Zen' and therapeutic aspects of coloring, directly competing on the stress-relief value proposition.
- **Pixel Art - Color by Number** by Easybrain: A massive incumbent in the coloring space that offers a similar repetitive, satisfying loop for stress reduction.
- **Lake: Coloring Book & Journal** by Lake Coloring: A high-quality, artistic alternative that targets the same creative audience with a more premium, curated experience.

### Peers (What They Do Better)
- **[Art Puzzle: Jigsaw Classic](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle)** by Easybrain: Combines coloring aesthetics with puzzle mechanics, appealing to the same 'aesthetic relaxation' audience.
- **Antistress - relaxation toys** by JindoBlu: A broader collection of ASMR and relaxation tools that satisfies the same user need for stress relief.
- **Fluid Simulation** by Pavel Dobryakov: A pure ASMR/sensory experience that competes for users looking for visual and auditory relaxation.
- **Diamond Art ASMR** by SayGames Ltd: Uses a different art medium (diamonds) but targets the exact same ASMR-driven creative satisfaction.

### New Kids on the Block (What's Innovative)
- **Drawing Carnival** by Crazy Labs: A newer, fast-growing art game that mixes different drawing styles and satisfying mechanics.
- **Phone Case DIY** by Crazy Labs: A rising creative game that uses painting and decorating as a core satisfying loop.

## Bottom Line
Coloring ASMR is a divisive games app that is free with in-app purchases.
With a 4.52/5 rating from 92,800 reviews, it receives mixed feedback.

**Best for:** Kids and adults seeking a stress-free, therapeutic, and creative digital activity to unwind.

## Frequently Asked Questions

**Q: Is Coloring ASMR free?**
A: Coloring ASMR is free to download with optional in-app purchases. Tiers: Free to download and play, In-app purchases for content/ad removal.

**Q: What are Coloring ASMR's main features?**
A: Key features include ASMR Sound Integration, Extensive Character Library, Simplified Drawing Mechanics, Social Sharing.

**Q: Who is Coloring ASMR for?**
A: Kids and adults seeking a stress-free, therapeutic, and creative digital activity to unwind.

**Q: Is Coloring ASMR available on iOS and Android?**
A: Coloring ASMR is available on iOS.

**Q: Is Coloring ASMR worth it in 2026?**
A: Coloring ASMR is a divisive games app that is free with in-app purchases. With a 4.52/5 rating from 92,800 reviews, it receives mixed feedback. Best for: Kids and adults seeking a stress-free, therapeutic, and creative digital activity to unwind..

**Q: What are the main competitors of Coloring ASMR?**
A: The main competitors of Coloring ASMR include Color Page ASMR, Happy Color - Color by Number, Zen Color - Color By Number, Pixel Art - Color by Number, Lake: Coloring Book & Journal. Color Page ASMR is the closest direct competitor — the most direct competitor with identical trace-and-fill mechanics and a heavy focus on asmr sound effects..

**Q: What are the best alternatives to Coloring ASMR?**
A: Top alternatives to Coloring ASMR include Color Page ASMR, Happy Color - Color by Number, Zen Color - Color By Number, Pixel Art - Color by Number. Each targets a similar audience in the games space.

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.52/5 |
| Total Reviews | 92,800 |
| Confidence | Low |
| Pricing Model | Freemium |
| Platforms | iOS |
| Key Features | 4 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Coloring ASMR** (this app) | 4.52/5 | N/A | Zego Global Pte Ltd |
| [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games |
| [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY |
| [YouRiding - Surf and Bodyboard](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) | 4.2/5 | Mixed | BoardScore, Inc. |
| [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Frustrated | Voodoo |
| [Partymasters - Fun Idle Game](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) | 4.5/5 | Excited | AI Games FZ |

## Company Profile
- **Developer:** Zego Global Pte Ltd
- **Website:** [https://zegostudio.com](https://zegostudio.com)
- **Social:** [Facebook](https://www.facebook.com/ikamehouse) · [YouTube](https://www.youtube.com/channel/UCa3exD52ixc5FSVMuo3XYxw)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/coloring-asmr/id1669217910?uo=4)
- **Dev Site:** [Official Website](https://zegostudio.com)
- **Sources:** Developer website content, About us / company information, App store metadata.

## Related Intel Reports
- [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Positive Sentiment
- [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment
- [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment
- [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Negative Sentiment
- [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment
- [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment
- [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment
- [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Positive Sentiment
- [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment
- [*MONOPOLY Poker - Texas Holdem*](https://marlvel.ai/intel-report/games/monopoly-poker-texas-holdem) (Playtika LTD) — 4.3/5 Rating | Negative Sentiment

## Methodology

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.75/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 92,800
- **Data Sources:** developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/coloring-asmr)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.