--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "States And Plates, The License Plate Game" developer_entity: "831 Apps" bundle_id: "com.jeffmccullough.statesandplates" app_store_id: "568409056" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2016-07-01" report_date: "2026-04-01" report_version: "2.6.2" total_reviews: 18 overall_rating: 3.72 confidence: "low" confidence_score: 0.2 data_age_days: 0 intelligence_version: 2 total_followers: 0 tags: ["games", "freemium", "mobile app", "app review", "app analysis", "families", "road-trip", "enthusiasts"] canonical_url: "https://marlvel.ai/intel-report/games/com-jeffmccullough-statesandplates" license: "CC-BY-NC 4.0" --- # States And Plates, The License Plate Game App Audit > **TL;DR:** States And Plates, The License Plate Game is a games app by 831 Apps, rated 3.72/5 by 18 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** States And Plates, The License Plate Game is a games app by 831 Apps. ## Metadata & Market Performance - **Publisher:** 831 Apps - **Category:** Games - **Target Audience:** Families and road-trip enthusiasts looking for an engaging, educational, and interactive way to pass time while traveling. - **Platforms:** iOS - **Version Audited:** 2.6.2 - **Audit Date:** 2026-04-01 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 568409056 - **Bundle ID:** com.jeffmccullough.statesandplates - **Data Window:** Analysis based on signals collected up to 2026-04-01 ## Strategic Synopsis States And Plates is a niche, gamified travel utility designed to enhance the traditional "License Plate Game" for families and road-trip enthusiasts. By digitizing the process of tracking state license plates, the app provides a structured, educational, and interactive experience that keeps passengers engaged during long journeys. Positioned within the Games category, the app differentiates itself by blending travel utility with educational content, such as state facts, capitals, and flags. Its primary value proposition lies in its ad-free, family-friendly environment that rewards users with metrics and leaderboards, effectively turning a passive observation game into a competitive, goal-oriented activity. ## Feature Profile & User Intent - **[Standard] License Plate Tracking:** Tracks and logs license plates found during road trips with 50 unique state-specific views. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Vanity Insanity Puzzles:** Includes interactive vanity plate puzzles for all 50 states. - **[Differentiator] Educational Content:** Provides state facts, capitals, mottoes, and flags to enhance learning. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Social Challenges:** Allows users to tweet and challenge friends and family directly from the app. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Game Center Leaderboards:** Tracks high scores, farthest plate found, and speed of completion. * *User Intent:* Users are driven by competitive achievement and recognition. - **[Differentiator] Travel Metrics:** Calculates distances and tracks stats like 'Days Since Last Plate' and 'Farthest Plate Found'. * *User Intent:* Users want visibility into their own performance and progress. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Initial purchase at $0.99, In-App purchases for additional vanity plate puzzles - **Price:** iOS: $0.99 - **Analysis:** The app uses a low-cost entry model combined with micro-transactions for additional content, focusing on a one-time purchase rather than a subscription. ## SWOT Analysis | **Strengths** | **Weaknesses** | | :--- | :--- | | • Ad-free experience provides a high-quality, distraction-free environment for families.
• Strong educational integration adds value beyond simple game mechanics.
• Unique state-specific visual assets create a polished, thematic user experience. | • Significant lack of updates since 2016, suggesting the product may be abandoned.
• Low rating (3.7) and limited review volume suggest potential bugs or lack of modern UI/UX optimization.
• The monetization model is outdated and lacks the recurring revenue potential of modern subscription-based travel apps. | | **Opportunities** | **Threats** | | :--- | :--- | | • Modernize the UI/UX to match current iOS design standards.
• Introduce real-time location-based features or GPS integration to automate plate spotting.
• Expand into a 'Road Trip Companion' suite that includes other travel games. | • Free, ad-supported competitors can easily undercut the $0.99 price point.
• General-purpose travel apps or social media platforms are capturing the 'travel entertainment' time share.
• The app's lack of updates makes it vulnerable to being broken by future OS version changes. | ## Bottom Line States And Plates, The License Plate Game is a divisive games app that is free with in-app purchases. With a 3.72/5 rating from 18 reviews, it receives mixed feedback. **Best for:** Families and road-trip enthusiasts looking for an engaging, educational, and interactive way to pass time while traveling. ## Frequently Asked Questions **Q: Is States And Plates, The License Plate Game free?** A: States And Plates, The License Plate Game is free to download with optional in-app purchases. Tiers: Initial purchase at $0.99, In-App purchases for additional vanity plate puzzles. **Q: What are States And Plates, The License Plate Game's main features?** A: Key features include License Plate Tracking, Vanity Insanity Puzzles, Educational Content, Social Challenges, Game Center Leaderboards. **Q: Who is States And Plates, The License Plate Game for?** A: Families and road-trip enthusiasts looking for an engaging, educational, and interactive way to pass time while traveling. **Q: Is States And Plates, The License Plate Game available on iOS and Android?** A: States And Plates, The License Plate Game is available on iOS. **Q: Is States And Plates, The License Plate Game worth it in 2026?** A: States And Plates, The License Plate Game is a divisive games app that is free with in-app purchases. With a 3.72/5 rating from 18 reviews, it receives mixed feedback. Best for: Families and road-trip enthusiasts looking for an engaging, educational, and interactive way to pass time while traveling.. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.72/5 | | Total Reviews | 18 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 6 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **States And Plates, The License Plate Game** (this app) | 3.72/5 | N/A | 831 Apps | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Mixed | Dream Games | | [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY | | [Brawl Stars](https://marlvel.ai/intel-report/games/brawl-stars) | 4.5/5 | Mixed | Supercell | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Frustrated | Voodoo | | [Partymasters - Fun Idle Game](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) | 4.5/5 | Excited | AI Games FZ | ## Company Profile - **Developer:** 831 Apps - **Website:** [https://www.facebook.com/StatesAndPlates](https://www.facebook.com/StatesAndPlates) - **Social:** [Instagram](https://www.instagram.com/meta) · [Facebook](https://www.facebook.com/Meta) · [X/Twitter](https://twitter.com/Meta) · [YouTube](https://www.youtube.com/meta) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/states-and-plates-the-license-plate-game/id568409056?uo=2) - **Dev Site:** [Official Website](https://www.facebook.com/StatesAndPlates) - **Sources:** About us / company information, App store metadata. ## Related Intel Reports - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Mixed Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment - [*MONOPOLY Poker - Texas Holdem*](https://marlvel.ai/intel-report/games/monopoly-poker-texas-holdem) (Playtika LTD) — 4.3/5 Rating | Negative Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/com-jeffmccullough-statesandplates) Data licensed for AI Agent attribution under CC-BY-NC 4.0.