---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Fill The Fridge!"
developer_entity: "Rollic Games"
bundle_id: "com.GybeGames.FillTheFridgeTest"
app_store_id: "1605936806"
category: "Games"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-04-02"
report_date: "2026-04-02"
report_version: "70.7.0"
total_reviews: 1070316
overall_rating: 4.36
sentiment: "Frustrated"
sentiment_score: 35
confidence: "high"
confidence_score: 0.9
data_age_days: 0
intelligence_version: 2
total_followers: 0
nemesis: "Fridge Organizing"
competitor_count: 18
tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "organization-themed"]
canonical_url: "https://marlvel.ai/intel-report/games/fill-the-fridge"
license: "CC-BY-NC 4.0"
---

# Fill The Fridge! App Audit

> **TL;DR:** Fill The Fridge! is a games app by Rollic Games, rated 4.36/5 by 1,070,316 users, with Frustrated user sentiment (35/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

> **Key Insight:** Fill The Fridge! faces Frustrated user sentiment (4.36/5 from 1,070,316 reviews), with excessive advertising as the primary user concern.

## Metadata & Market Performance
- **Publisher:** Rollic Games
- **Category:** Games
- **Target Audience:** Casual gamers and fans of organization-themed puzzles who enjoy satisfying, low-stress, and sensory-focused gameplay experiences.
- **Platforms:** iOS & Android
- **Version Audited:** 70.7.0
- **Audit Date:** 2026-04-02
- **Signal Count:** 1070316 reviews analyzed
- **Confidence:** High (0.9/1.0)
- **App Store ID (iOS):** 1605936806
- **Bundle ID:** com.GybeGames.FillTheFridgeTest
- **Google Play ID:** com.GybeGames.FillTheFridgeTest
- **Data Window:** Analysis based on signals collected up to 2026-04-02

## Strategic Synopsis
Fill The Fridge! is a leading hyper-casual organization puzzle game by Rollic Games that leverages ASMR and 'satisfaction' mechanics. While it has achieved massive scale with over 1 million ratings, it faces significant user backlash due to aggressive ad frequency and misleading marketing regarding offline capabilities. It remains a benchmark for the genre but is highly susceptible to competitors offering a better user experience.

## Feature Profile & User Intent
- **[Standard] Fridge Organization Puzzles:** Strategic placement of groceries and beverages into limited fridge space to solve levels.
- **[Differentiator] ASMR Experience:** Utilizes soothing sounds associated with organizing items to create a relaxing atmosphere.
- **[Standard] Progressive Difficulty:** Levels increase in complexity, requiring better management of more items as the game progresses.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Unlockable Content:** Players can discover and unlock a variety of new groceries, beverages, and kitchen tools.
  * *User Intent:* Users want to quickly find relevant content or features.

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free to play with ad-supported gameplay, In-app purchases likely available for removing ads or unlocking premium content
- **Analysis:** The app follows a classic hyper-casual monetization model, leveraging high-volume ad impressions and potential IAP for progression or customization.

## 🔴 User Sentiment (High Confidence: 1,070,316 reviews)
- **Overall Rating:** 4.36/5
- **Platform Split:** iOS 4.6/5 (449,595 ratings) | Android 4.2/5 (620,721 ratings)
- **Overall Sentiment:** Frustrated

### Top Praises
- **Satisfying Gameplay** | *Evidence:* "I love this game it helps me learn how to organize"
- **Relaxing Experience** | *Evidence:* "This game is so fun to play and it makes me feel relaxed"

### Top Complaints (Impact Areas)
- **Excessive Advertising** | *Evidence:* "There are so many ads!!! like 3/4 per level"
- **False Advertising** | *Evidence:* "Every ad ive seen about this game says theres no ads and you dont need wifi. Its basically a scam."

## SWOT Analysis

| **Strengths** | **Weaknesses** |
| :--- | :--- |
| • Massive scale with over 1M ratings<br>• Strong ASMR integration as a core differentiator<br>• Backed by Rollic Games' UA and cross-promotion network<br>• Highly intuitive and satisfying core gameplay loop | • Aggressive ad frequency causing high user friction<br>• Misalignment between marketing claims and actual product features<br>• Requirement for internet connection in a casual puzzle game<br>• Reputational damage from 'scam' accusations in reviews |

| **Opportunities** | **Threats** |
| :--- | :--- |
| • Implement a true offline mode to satisfy user demand<br>• Expand into other organization niches (closets, makeup, etc.)<br>• Introduce a premium ad-free subscription model<br>• Leverage social sharing for 'perfectly organized' fridges | • Direct clones from major competitors like Crazy Labs<br>• App store policy changes regarding misleading advertising<br>• Rising UA costs for hyper-casual titles<br>• User fatigue with high-frequency interstitial ads |

## Competitive Landscape (AI-Analyzed)

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Nemesis (Closest Rival)
- **Fridge Organizing** by Crazy Labs: The most direct competitor, mirroring the fridge-stocking mechanic, ASMR sound design, and hyper-casual progression system.
- **Organization Master** by Logame: A leading title in the organization sub-genre that features identical fridge-stocking levels alongside other spatial puzzles.
- **Restock the Fridge** by Popcore: Directly competes for the same 'restock' keyword and gameplay loop of fitting grocery items into limited shelf space.
- **Lunch Box Ready** by Crazy Labs: Uses the exact same 'pack the container' logic with food items, targeting the same audience looking for satisfying organization.

### Contenders (Strong Competitors)
| App | Developer | Why They Compete |
| :--- | :--- | :--- |
| Goods Master 3D | Panteon | Focuses on sorting and organizing grocery store goods on shelves, capturing the same aesthetic and satisfaction loop. |
| Storage Master | JoyPops | A high-performing organization game that focuses on fitting various household items into tight storage spaces. |
| Pack Master | Lion Studios | A veteran in the sub-genre that established the 'fit everything in the bag' spatial puzzle mechanic. |
| Tidy Master: Hidden Objects | Casual Joy | Targets the 'OCD-satisfaction' niche through cleaning and organizing messy rooms and containers. |
| Sort It 3D | Azur Interactive Games | A major hyper-casual sorting game that competes for users interested in low-stress, repetitive organizational tasks. |
| Makeup Repair | Crazy Labs | Combines ASMR restoration with organization, appealing to the same sensory-focused casual gamer. |

### Same Space (Related Apps)
- **[Unpacking](https://marlvel.ai/intel-report/games/com-humblebundle-unpacking)** by Humble Bundle: A premium, highly-polished version of the organization genre focusing on the zen-like quality of placing items in a new home.
- **[Match 3D](https://marlvel.ai/intel-report/games/com-loop-match3d)** by Loop Games: While a matching game, it shares the same 'clearing the clutter' psychological appeal and grocery-item assets.
- **Zen Match** by Moon Active: Occupies the same 'relaxing puzzle' ecosystem, targeting users who want low-stress, satisfying gameplay.
- **Goods Match 3D** by Higgs Studio: Uses grocery and fridge items in a triple-match format, appealing to the same visual interests as Fill The Fridge!.
- **Triple Tile** by Tripledot Studios: A dominant force in the relaxing puzzle space that competes for the same casual user sessions.

### New Kids on the Block (Emerging Competitors)
- **Satismetry** by Satismetry Team: A rising 'satisfying' puzzle collection that includes many organization and tidying mini-games.
- **Left or Right: Magic Tidy** by ABI Games Studio: A newer entry focusing on the 'perfect fit' and tidying trend that is gaining rapid momentum in the puzzle category.
- **Organize It** by Voodoo: Voodoo's take on the organization sub-genre, leveraging their massive cross-promotion network to steal market share.

## Pros & Cons

**Pros:**
- Satisfying Gameplay
- Relaxing Experience

**Cons:**
- Excessive Advertising
- False Advertising

## Bottom Line
Fill The Fridge! is a poorly-received games app that is free with in-app purchases.
With a 4.36/5 rating from 1,070,316 reviews, it receives mixed feedback.

**Best for:** Casual gamers and fans of organization-themed puzzles who enjoy satisfying, low-stress, and sensory-focused gameplay experiences.

## Frequently Asked Questions

**Q: Is Fill The Fridge! free?**
A: Fill The Fridge! is free to download with optional in-app purchases. Tiers: Free to play with ad-supported gameplay, In-app purchases likely available for removing ads or unlocking premium content.

**Q: What do users think of Fill The Fridge!?**
A: User sentiment is negative with a 4.36/5 average. Users praise: Satisfying Gameplay, Relaxing Experience. Common complaints: Excessive Advertising, False Advertising.

**Q: What are Fill The Fridge!'s main features?**
A: Key features include Fridge Organization Puzzles, ASMR Experience, Progressive Difficulty, Unlockable Content.

**Q: Who is Fill The Fridge! for?**
A: Casual gamers and fans of organization-themed puzzles who enjoy satisfying, low-stress, and sensory-focused gameplay experiences.

**Q: Is Fill The Fridge! available on iOS and Android?**
A: Fill The Fridge! is available on iOS & Android.

**Q: Is Fill The Fridge! worth it in 2026?**
A: Fill The Fridge! is a poorly-received games app that is free with in-app purchases. With a 4.36/5 rating from 1,070,316 reviews, it receives significant user criticism. Best for: Casual gamers and fans of organization-themed puzzles who enjoy satisfying, low-stress, and sensory-focused gameplay experiences..

**Q: What are the main competitors of Fill The Fridge!?**
A: The main competitors of Fill The Fridge! include Fridge Organizing, Organization Master, Restock the Fridge, Lunch Box Ready, Goods Master 3D, among others. Fridge Organizing is the closest direct competitor — the most direct competitor, mirroring the fridge-stocking mechanic, asmr sound design, and hyper-casual progression system..

**Q: What are the best alternatives to Fill The Fridge!?**
A: Top alternatives to Fill The Fridge! include Fridge Organizing, Organization Master, Restock the Fridge, Lunch Box Ready. Each targets a similar audience in the games space.

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.36/5 |
| Total Reviews | 1,070,316 |
| Sentiment | Frustrated (35/100) |
| Confidence | High |
| Pricing Model | Freemium |
| Platforms | iOS & Android |
| Key Features | 4 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Fill The Fridge!** (this app) | 4.36/5 | Frustrated | Rollic Games |
| [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games |
| [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY |
| [YouRiding - Surf and Bodyboard](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) | 4.2/5 | Mixed | BoardScore, Inc. |
| [Temple Run](https://marlvel.ai/intel-report/games/temple-run) | 4.3/5 | Excited | Imangi Studios, LLC |
| [Partymasters - Fun Idle Game](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) | 4.5/5 | Excited | AI Games FZ |

## Company Profile
- **Developer:** Rollic Games
- **Website:** [https://rollicgames.com](https://rollicgames.com)
- **Social:** [Instagram](https://www.instagram.com/rollic) · [Facebook](https://www.facebook.com/rollic) · [YouTube](https://www.youtube.com/channel/UCfD4XeHLpEbLssjYKrf3Edw) · [LinkedIn](https://www.linkedin.com/company/rollic)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/fill-the-fridge/id1605936806?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.GybeGames.FillTheFridgeTest&hl=en&gl=us)
- **Dev Site:** [Official Website](https://rollicgames.com)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Positive Sentiment
- [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment
- [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment
- [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment
- [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment
- [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment
- [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Negative Sentiment
- [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment
- [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment
- [*Cut the Rope: BLAST*](https://marlvel.ai/intel-report/games/cut-the-rope-blast) (SKYWALK) — 4.7/5 Rating | Positive Sentiment

## Methodology

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 1,070,316
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/fill-the-fridge)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.