---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Nails Done!"
developer_entity: "Lion Studios"
bundle_id: "come.lioncel.www"
app_store_id: "1487604820"
category: "Games"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2020-09-05"
report_date: "2026-04-12"
report_version: "4.5"
total_reviews: 14851
overall_rating: 4.41
sentiment: "Frustrated"
sentiment_score: 35
confidence: "high"
confidence_score: 0.7
data_age_days: 0
intelligence_version: 2
nemesis: "Acrylic Nails!"
competitor_count: 6
tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "creative"]
canonical_url: "https://marlvel.ai/intel-report/games/nails-done"
license: "CC-BY-NC 4.0"
---

# Nails Done! App Audit

> **TL;DR:** Nails Done! is a games app by Lion Studios, rated 4.41/5 by 14,851 users, with Frustrated user sentiment (35/100), available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Nails Done! faces Frustrated user sentiment (4.41/5 from 14,851 reviews), with excessive advertising as the primary user concern.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.41/5 (14,851 reviews) |
| **User Mood** | Frustrated |
| **Category** | Games |
| **Developer** | Lion Studios |
| **Pricing** | Freemium |
| **Platforms** | iOS |
| **Confidence** | High (0.7/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Lion Studios
- **Category:** Games
- **Target Audience:** Casual gamers and creative individuals interested in beauty, fashion, and satisfying simulation games.
- **Platforms:** iOS
- **Version Audited:** 4.5
- **Audit Date:** 2026-04-12
- **Signal Count:** 49 reviews analyzed
- **Confidence:** High (0.7/1.0)
- **App Store ID (iOS):** 1487604820
- **Bundle ID:** come.lioncel.www
- **Data Window:** Analysis based on signals collected up to 2026-04-12

<!-- section:executive-snapshot -->
## Executive Snapshot
Nails Done! is a hyper-casual nail simulation game by Lion Studios that differentiates itself through a precision-based clipping mechanic and high-quality haptic feedback. While it successfully taps into the 'satisfying' simulation trend, it is currently a legacy title with no updates since 2020. The app faces significant retention challenges due to extreme ad density and a limited level cap that users reach within two hours.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Nail Clipping Precision Mechanic:** A skill-based challenge requiring users to clip nails to a specific size without over-clipping.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Standard] Stencil-based Nail Art:** A variety of stencil designs including flowers, zombies, and cute patterns.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Differentiator] Haptic Feedback:** Tactile vibrations integrated into the painting process to simulate the feel of applying polish.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Beauty Salon Simulation:** A progression-based loop where players manage customers and complete nail art requests.
  * *User Intent:* Users value self-expression and personalized experiences.
<!-- /section:features -->

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free to play with ad-supported gameplay, Potential in-app purchases for content or ad removal
- **Analysis:** Typical hyper-casual monetization model relying on high-volume ad impressions, though currently tuned too aggressively according to user feedback.

<!-- section:sentiment -->
## 🔴 User Sentiment (High Confidence: 14,851 reviews)
- **Overall Rating:** 4.41/5
- **Platform Split:** iOS 4.4/5 (14,851 ratings)
- **Overall Sentiment:** Frustrated
- **Note:** The 4.41/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **Addictive Gameplay** | *Evidence:* "Love this game a lot"

### Top Complaints (Impact Areas)
- **Excessive Advertising** | *Evidence:* "Every time you finish a nail there’s an add"
- **Lack of Content/Repetitive** | *Evidence:* "There is only 44 levels... I finished it in 1-2 hours"

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis

**Core Strengths:**
- Unique precision-based clipping mechanic
- Strong haptic feedback integration
- Established brand with 14k+ ratings

**Critical Frictions:**
- No updates since September 2020
- Extreme ad frequency (89% of time spent)
- Low content ceiling (44 levels)

**Growth Levers:**
- ASMR audio integration to match 'Long Nails 3D'
- Free Style mode to increase user agency
- Acrylic shaping mechanics to compete with 'Acrylic Nails!'

**Market Threats:**
- Active development cycle of nemesis 'Acrylic Nails!'
- Technical obsolescence on newer OS versions
- High churn due to repetitive gameplay

<!-- /section:swot -->
<!-- section:rivals -->
## Rivals Landscape

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Nails Done! vs Acrylic Nails! — Head to Head
- **Acrylic Nails!** by Crazy Labs: The primary market leader in the nail simulation sub-genre, offering a more modern and feature-rich experience that directly competes for the same hyper-casual audience.
  - **Key differences:**
    - Advanced acrylic application mechanics including filling and shaping
    - Significantly deeper customization options for jewelry and accessories
    - Higher frequency of content updates and seasonal events
  - **Publisher (Crazy Labs) strengths:** Dominant player in the 'lifestyle' hyper-casual segment; Expertise in transforming viral social media trends into game mechanics
  - **Where Nails Done! wins:**
    - ✅ Unique precision-based nail clipping mechanic that adds a skill element missing in pure art sims
    - ✅ Stronger focus on haptic feedback integration during the painting process
  - **Where Acrylic Nails! wins:**
    - ❌ Massively larger active user base and higher overall rating count
    - ❌ More frequent technical updates and performance optimizations compared to the target app's 2020 last update
  - **Verdict:** Acrylic Nails! holds a significant edge due to its active development cycle and deeper feature set. While Nails Done! offers a unique precision mechanic, its lack of recent updates makes it a legacy title compared to the thriving ecosystem of the nemesis.

### Contenders (Strong Challengers)
- **Nail Stack!** by Rollic Games: A highly successful hybrid that blends the nail aesthetic with runner mechanics, capturing the same 'satisfying' gameplay loop.
  - Combines nail growth mechanics with obstacle-based runner gameplay
  - Focuses on extreme nail length as a core progression metric
- **Hello Kitty Nail Salon** by Budge Studios: A direct simulation competitor that leverages a powerful IP to dominate the younger demographic of the nail art market.
  - Strong brand recognition with pre-defined character-themed stencils
  - Includes a 'Free Style' mode that encourages more open-ended creativity

### Peers (What They Do Better)
- **Project Makeover** by Magic Tavern, Inc.: While a Match-3 hybrid, it shares the same core 'beauty transformation' audience and high-production value simulation elements.
  - Narrative-driven progression with character backstories
  - Combines fashion, makeup, and interior design alongside nail care
- **Tie Dye** by Crazy Labs: Shares the 'satisfying creative simulation' hook, targeting users who enjoy DIY-style artistic gameplay.
  - Focuses on fabric physics and color bleeding rather than precision clipping
  - Utilizes a similar stencil-based progression system

### New Kids on the Block (What's Innovative)
- **Long Nails 3D** by Zego Global Publishing: A rising hyper-casual title that focuses on the 'ASMR' aspect of nail care, gaining traction through satisfying sound and visual effects.
  - Heavy emphasis on ASMR audio triggers during filing and clipping
  - Simplified, ultra-fast gameplay loops designed for short sessions

<!-- /section:rivals -->
<!-- section:whats-new -->
## What's New

- **Latest (v1.1, 6 years ago):** Bug fixes and general user experience improvements.
- **Last Major (v0.1.1, 6 years ago):** Added more levels, a new nails collection, and progress saving functionality.
<!-- /section:whats-new -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway)

Nails Done! is a challenged games app that is free with in-app purchases.
With a 4.41/5 rating from 14,851 reviews, it faces significant user friction.

<!-- speakable-start -->
> **Bottom Line:** Nails Done! is a legacy asset currently being milked for ad revenue without product reinvestment. While its precision clipping and haptics are strong differentiators, the 2020 update freeze and extreme ad density make it a prime target for displacement by Crazy Labs' more active and feature-rich 'Acrylic Nails!'.
<!-- speakable-end -->

**Best for:** Casual gamers and creative individuals interested in beauty, fashion, and satisfying simulation games.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [HIGH] Rebalance Ad-to-Gameplay Ratio — *Users report spending 89% of their time watching ads, which is the #1 driver of the 'Upset' sentiment and negative reviews.*
- [ ] [HIGH] Expand Level Library Beyond 44 Levels — *Sentiment data shows users finish the entire game in 1-2 hours, leading to immediate churn and complaints about repetitiveness.*
- [ ] [MEDIUM] Implement Manual Design/Free Style Mode — *Users complain the game 'plays itself' and finishes painting for them, reducing the sense of creative agency found in competitors like 'Hello Kitty Nail Salon'.*
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Advanced acrylic application/filling (available in Acrylic Nails!)
- Free Style creative mode (available in Hello Kitty Nail Salon)
- ASMR audio triggers (available in Long Nails 3D)
- Seasonal content updates (available in Acrylic Nails!)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Declining

- 🔴 Last updated Sept 2020 — the app is in maintenance mode while competitors innovate.
- 🔴 Upset sentiment regarding ad frequency (89% ads vs 11% play) indicates a focus on short-term monetization over retention.
- ⚪ Core mechanics remain 'addictive' to new users, but lack of content depth limits LTV.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.41/5 |
| Total Reviews | 14,851 |
| Sentiment | Frustrated (35/100) |
| Confidence | High |
| Pricing Model | Freemium |
| Platforms | iOS |
| Key Features | 4 analyzed |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Nails Done!** (this app) | 4.41/5 | Frustrated | Lion Studios |
| [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games |
| [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY |
| [Bejeweled Blitz](https://marlvel.ai/intel-report/games/bejeweled-blitz) | 3.4/5 | Frustrated | PopCap |
| [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Upset | Voodoo |
| [Stumble Guys](https://marlvel.ai/intel-report/games/stumble-guys) | 4.5/5 | Mixed | Scopely, Inc. |

## Company Profile
- **Developer:** Lion Studios
- **Website:** [https://lionstudios.cc/](https://lionstudios.cc/)
- **Social:** [Instagram](https://www.instagram.com/lionstudioscc) · [Facebook](https://www.facebook.com/lionstudios.cc) · [X/Twitter](https://twitter.com/LionStudioscc) · [YouTube](https://www.youtube.com/channel/UCLuH7GubX2xAldP0JX2cGSw) · [TikTok](https://www.tiktok.com/@lionstudioscc)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/nails-done/id1487604820?uo=4)
- **Dev Site:** [Official Website](https://lionstudios.cc/)
- **Sources:** Developer website content, About us / company information, App store metadata, User reviews.

## Related Intel Reports
- [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Positive Sentiment
- [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment
- [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment
- [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment
- [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment
- [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment
- [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment
- [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment
- [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment
- [*Triple Tile: Match Puzzle Game*](https://marlvel.ai/intel-report/games/triple-tile-match-puzzle-game) (Tripledot Studios) — 4.8/5 Rating | Mixed Sentiment

## Methodology

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 49
- **Data Sources:** user reviews, developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/nails-done)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.