--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Open Food Facts - Product Scan" developer_entity: "Open Food Facts" bundle_id: "org.openfoodfacts.scanner" app_store_id: "588797948" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-01-07" report_date: "2026-04-05" report_version: "4.23" total_reviews: 123 overall_rating: 4.35 confidence: "low" confidence_score: 0.7 data_age_days: 0 intelligence_version: 2 nemesis: "Yuka - Food & Cosmetic Scan" competitor_count: 11 tags: ["health & fitness", "free", "mobile app", "app review", "app analysis", "health-conscious", "environmentally", "aware"] canonical_url: "https://marlvel.ai/intel-report/health-fitness/open-food-facts-product-scan" license: "CC-BY-NC 4.0" --- # Open Food Facts - Product Scan App Audit > **TL;DR:** Open Food Facts - Product Scan is a health & fitness app by Open Food Facts, rated 4.35/5 by 123 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Open Food Facts - Product Scan is a health & fitness app by Open Food Facts. ## Metadata & Market Performance - **Publisher:** Open Food Facts - **Category:** Health & Fitness - **Target Audience:** Health-conscious and environmentally aware consumers who want to make informed, transparent food choices and contribute to a global open-data project. - **Platforms:** iOS - **Version Audited:** 4.23 - **Audit Date:** 2026-04-05 - **Signal Count:** 123 reviews analyzed - **Confidence:** Low (0.7/1.0) - **App Store ID (iOS):** 588797948 - **Bundle ID:** org.openfoodfacts.scanner - **Data Window:** Analysis based on signals collected up to 2026-04-05 ## Strategic Synopsis Open Food Facts is a non-profit, collaborative platform providing health and environmental impact data for over 4 million food and cosmetic products. Operating as the "Wikipedia of food," it uses science-based metrics like Nutri-Score and Eco-Score to empower consumers. Its primary differentiator is its open-data, privacy-first model, which operates entirely without a profit motive or paywalls. ## Feature Profile & User Intent - **[Standard] Barcode Scanner:** Instant scanning of food and cosmetic products to retrieve detailed health and environmental data. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Personalized Health & Eco-Impact Scoring:** Provides Nutri-Score, NOVA processing levels, and Eco-Score based on user-defined preferences. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Collaborative Database Contribution:** Allows users to photograph and add missing product data, functioning as a crowdsourced 'Wikipedia of food'. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Allergen Alerts:** Configurable alerts for common allergens to assist in safer shopping decisions. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Product Comparison Tool:** Enables side-by-side comparison of products within the same category to identify healthier or more sustainable options. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Privacy-First Data Handling:** Anonymous usage with no personal food data sent to external servers. * *User Intent:* Users prioritize data protection and trust in the platform. ## Monetization Strategy - **Model:** Free - **Tiers:** Completely free, non-profit, community-driven platform - **Analysis:** The app operates as a non-profit, relying on donations and volunteer contributions rather than traditional monetization, positioning it as an independent, unbiased public utility. ## SWOT Analysis **Strengths:** - Massive open-source database (4M+ products) - Science-based scoring (Nutri-Score, NOVA, Eco-Score) - Non-profit, high-trust status - Privacy-first architecture **Weaknesses:** - Reliance on volunteer data entry - Limited marketing budget - Utility-focused UI/UX compared to commercial rivals **Opportunities:** - Expansion into shrinkflation and inflation tracking - Growing consumer demand for sustainability metrics - API integration with grocery retailers **Threats:** - Market dominance of Yuka's polished UX - Consolidation of features into major fitness apps - Data quality risks inherent in crowdsourcing ## Competitive Landscape (AI-Analyzed) > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Open Food Facts - Product Scan vs Yuka - Food & Cosmetic Scan — Head to Head - **Yuka - Food & Cosmetic Scan** by Yuka App: The primary direct competitor, offering a near-identical barcode scanning experience for food and cosmetics with health-based scoring and alternative suggestions. ### Contenders (Strong Challengers) - **Spoonful: Low FODMAP Scanner** by Spoonful: Specializes in scanning for specific dietary restrictions like FODMAP, gluten-free, and vegan, matching the analyzed app's allergen alert utility. - **ShopWell - Better Food Choices** by Innit Inc: Provides personalized food scores and barcode scanning based on age, gender, and health goals. - **Soosee - Ingredient Scanner** by Soosee: A fast, privacy-focused ingredient scanner that highlights allergens and dietary preferences in real-time using OCR. - **Sift Food Labels** by Sift Food Labels: Focuses on deciphering complex food labels and identifying 'no-no' ingredients, mirroring the analyzed app's transparency mission. ### Peers (What They Do Better) - **MyFitnessPal: Calorie Counter** by MyFitnessPal, Inc.: The market leader in food logging; while broader, its barcode scanner is the primary way many users access nutritional data. - **Lose It! – Calorie Counter** by FitNow: A major calorie tracking app that relies heavily on its barcode scanner for food database entry. - **Lifesum: Healthy Eating & Diet** by Lifesum AB: Focuses on healthy lifestyle and nutrition tracking with a built-in barcode scanner for product analysis. - **Cronometer** by Cronometer Software Inc.: Provides highly detailed micronutrient data via barcode scanning, appealing to the analyzed app's science-based audience. ### New Kids on the Block (What's Innovative) - **GreenChoice: Grocery Shopping** by GreenChoice: A rising threat that combines health and sustainability scores into a single 'GreenScore' for grocery products. - **TrashSnoop** by TrashSnoop: Focuses on the environmental impact and recyclability of packaging, a key component of the analyzed app's Eco-Score. ## Bottom Line Open Food Facts - Product Scan is a divisive health & fitness app that is completely free. With a 4.35/5 rating from 123 reviews, it receives mixed feedback. **Best for:** Health-conscious and environmentally aware consumers who want to make informed, transparent food choices and contribute to a global open-data project. ## Frequently Asked Questions **Q: Is Open Food Facts - Product Scan free?** A: Yes, Open Food Facts - Product Scan is completely free to download and use. **Q: What are Open Food Facts - Product Scan's main features?** A: Key features include Barcode Scanner, Personalized Health & Eco-Impact Scoring, Collaborative Database Contribution, Allergen Alerts, Product Comparison Tool. **Q: Who is Open Food Facts - Product Scan for?** A: Health-conscious and environmentally aware consumers who want to make informed, transparent food choices and contribute to a global open-data project. **Q: Is Open Food Facts - Product Scan available on iOS and Android?** A: Open Food Facts - Product Scan is available on iOS. **Q: Is Open Food Facts - Product Scan worth it in 2026?** A: Open Food Facts - Product Scan is a divisive health & fitness app that is completely free. With a 4.35/5 rating from 123 reviews, it receives mixed feedback. Best for: Health-conscious and environmentally aware consumers who want to make informed, transparent food choices and contribute to a global open-data project.. **Q: What are the main competitors of Open Food Facts - Product Scan?** A: The main competitors of Open Food Facts - Product Scan include Yuka - Food & Cosmetic Scan, Spoonful: Low FODMAP Scanner, ShopWell - Better Food Choices, Soosee - Ingredient Scanner, Sift Food Labels. Yuka - Food & Cosmetic Scan is the closest direct competitor — the primary direct competitor, offering a near-identical barcode scanning experience for food and cosmetics with health-based scoring and alternative suggestions.. **Q: What are the best alternatives to Open Food Facts - Product Scan?** A: Top alternatives to Open Food Facts - Product Scan include Yuka - Food & Cosmetic Scan, Spoonful: Low FODMAP Scanner, ShopWell - Better Food Choices, Soosee - Ingredient Scanner. Each targets a similar audience in the health & fitness space. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.35/5 | | Total Reviews | 123 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 6 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Open Food Facts - Product Scan** (this app) | 4.35/5 | N/A | Open Food Facts | | [Strava: Run, Bike, Walk](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) | 4.7/5 | Mixed | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [GoTall - Height Predictor](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) | 4.6/5 | Excited | Super Viral Studio | | [TallerTeen - Grow Taller Now](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) | 4.6/5 | Excited | Viral App Developement LLC | | [evolum - Meditation & Yoga](https://marlvel.ai/intel-report/health-fitness/evolum-meditation-yoga) | 4.7/5 | Excited | Evolum | ## Company Profile - **Developer:** Open Food Facts - **Website:** [https://world.openfoodfacts.org/discover](https://world.openfoodfacts.org/discover) - **Social:** [Instagram](https://www.instagram.com/Open.Food.Facts) · [Facebook](https://www.facebook.com/OpenFoodFacts) · [X/Twitter](https://twitter.com/openfoodfacts) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/open-food-facts-product-scan/id588797948?uo=4) - **Dev Site:** [Official Website](https://world.openfoodfacts.org/discover) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Strava: Run, Bike, Walk*](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) (Strava, Inc.) — 4.7/5 Rating | Mixed Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | Positive Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) (Super Viral Studio) — 4.6/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) (Viral App Developement LLC) — 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/intel-report/health-fitness/evolum-meditation-yoga) (Evolum) — 4.7/5 Rating | Positive Sentiment - [*Impulse - Brain Training*](https://marlvel.ai/intel-report/health-fitness/impulse-brain-training) (GMRD Apps Limited) — 4.6/5 Rating | Mixed Sentiment - [*Mind - Méditations guidées*](https://marlvel.ai/intel-report/health-fitness/mind-m-ditations-guid-es) (MIND AND CIE) — 4.6/5 Rating | Mixed Sentiment - [*Runmeter Running & Walking GPS*](https://marlvel.ai/intel-report/health-fitness/runmeter-running-walking-gps) (Abvio Inc.) — 4.7/5 Rating | Positive Sentiment - [*Bubblic: Connect with people.*](https://marlvel.ai/intel-report/health-fitness/bubblic-connect-with-people) (Bubblic Inc.) — 4.7/5 Rating | Excellent Sentiment - [*Walkmeter Walking & Hiking GPS*](https://marlvel.ai/intel-report/health-fitness/walkmeter-walking-hiking-gps) (Abvio Inc.) — 4.5/5 Rating | Mixed Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 123 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/open-food-facts-product-scan) Data licensed for AI Agent attribution under CC-BY-NC 4.0.