--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "WeFast: Diet Plan for Women" developer_entity: "Kodeon, Inc." bundle_id: "com.fastingforwomen" app_store_id: "1568744702" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-09-29" report_date: "2026-04-14" report_version: "27.18" total_reviews: 9036 overall_rating: 4.9 sentiment: "Frustrated" sentiment_score: 32 confidence: "high" confidence_score: 0.95 data_age_days: 0 intelligence_version: 2 nemesis: "FastHabit Intermittent Fasting" competitor_count: 8 tags: ["health & fitness", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "women", "seeking", "sustainable,"] canonical_url: "https://marlvel.ai/intel-report/health-fitness/wefast-diet-plan-for-women" license: "CC-BY-NC 4.0" --- # WeFast: Diet Plan for Women App Audit > **TL;DR:** WeFast: Diet Plan for Women is a health & fitness app by Kodeon, Inc., rated 4.9/5 by 9K users, with Frustrated user sentiment (32/100), available on iOS. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** WeFast: Diet Plan for Women faces Frustrated user sentiment (4.9/5 from 9K reviews), with extreme loading times as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.9/5 (9K reviews) | | **User Mood** | Frustrated | | **Category** | Health & Fitness | | **Developer** | Kodeon, Inc. | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Kodeon, Inc. - **Category:** Health & Fitness - **Target Audience:** Women seeking sustainable, long-term health changes who prioritize emotional support and non-scale progress metrics over traditional weight-loss-only approaches. - **Platforms:** iOS - **Version Audited:** 27.18 - **Audit Date:** 2026-04-14 - **Signal Count:** 9036 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1568744702 - **Bundle ID:** com.fastingforwomen - **Data Window:** Analysis based on signals collected up to 2026-04-14 ## Executive Snapshot WeFast is a Health & Fitness app tailored for women, focusing on sustainable intermittent fasting through expert-backed guidance and "Non-Scale Victory" tracking. It positions itself as a supportive, non-judgmental alternative to traditional weight loss apps. However, despite its high historical rating, the app is currently suffering from severe technical performance issues and a lack of recent feature investment, creating a significant opening for competitors. ## App DNA (Features & Intent) - **[Differentiator] Non-Scale Victory Tracking:** Focuses on tracking progress beyond weight, such as energy levels, mood, and self-confidence. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Nutrition Expert Support:** Content and guidance developed in collaboration with 6 nutrition experts. - **[Standard] HealthKit Integration:** Syncs with Apple Health to read and track weight data. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Supportive Community:** Provides motivation and emotional support to help users reach goals sustainably. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free to download, Optional auto-renewing premium subscription - **Analysis:** Monetization relies on a premium subscription model, but recent user data suggests significant friction regarding billing transparency and price discrepancies. ## πŸ”΄ User Sentiment (High Confidence: 9K reviews) - **Overall Rating:** 4.9/5 - **Platform Split:** iOS 4.9/5 (9K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.9/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Weight Loss Effectiveness** | *Evidence:* "This app has made fasting so much easier for me! Literally the best for weight loss." - **Simple Interface** | *Evidence:* "Absolutely love this app, it’s super simple and perfect for what you need." ### Top Complaints (Impact Areas) - **Extreme Loading Times** | *Evidence:* "It takes over a minute to open the app." - **Billing and Subscription Issues** | *Evidence:* "Advertised $29.99... charged me $69.99." ## SWOT Analysis **Core Strengths:** - Unique 'Non-Scale Victory' tracking differentiator - Human-centric expert guidance (6 nutrition experts) - Strong historical 4.9-star rating and brand trust **Critical Frictions:** - Severe app loading performance (1-3 minute startup times) - Billing discrepancies and lack of price transparency - Unresponsive customer support and AI chat - Stagnant update cycle (no updates since Sept 2025) **Growth Levers:** - Integrate AI calorie tracking to match Yazio/Lifesum capabilities - Adopt high-velocity update cycles (e.g., Noom's 21 updates in 6 months) - Expand into psychology-based habit building **Market Threats:** - Zero's dominance in longevity science positioning - Noom's aggressive development and psychological approach - App Store removal risk due to billing complaints ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### WeFast: Diet Plan for Women vs FastHabit Intermittent Fasting β€” Head to Head - **FastHabit Intermittent Fasting** by App Holdings: With 13,791 ratings, this is the most scale-comparable direct rival to WeFast (9,036 ratings), operating in the exact same intermittent fasting niche. - **Key differences:** - Focuses on habit-building mechanics rather than just nutrition expertise - Longer market presence with a release date tracing back to 2015 - Maintains a high 4.75 rating with a lower update frequency (1 release in 6 months) ### Contenders (Strong Challengers) - **AI Calorie Tracker by Yazio** by YAZIO: A strong alternative within the 10x scale range (46,478 ratings) that combines AI-driven calorie tracking with fasting features. - Leverages AI for calorie tracking, whereas WeFast emphasizes human nutrition experts - Updated more recently (April 2026) than WeFast (September 2025) - **BodyFast: Intermittent Fasting** by BodyFast GmbH: A direct functional competitor with 142,815 ratings and a very recent update in April 2026. - Significantly larger user base (15x the rating count of WeFast) - Focuses on 'BodyFast' coaching programs compared to WeFast's 'Diet Plan for Women' positioning - **[Zero: Fasting & Food Tracker](https://marlvel.ai/intel-report/health-fitness/com-courtneycircle-radiant)** by Zero Longevity Science, Inc.: The category leader for fasting with 445,187 ratings, representing the primary alternative for users seeking a 'longevity' angle. - Positioned around 'Longevity Science' rather than just weight loss or diet plans - Massive social proof with nearly 50x the rating volume of the target app ### Peers (What They Do Better) - **[MyFitnessPal: Calorie Counter](https://marlvel.ai/intel-report/health-fitness/myfitnesspal-calorie-counter)** by MyFitnessPal, Inc.: The dominant ecosystem player with 2.2M+ ratings, setting the industry standard for nutrition and weight management. - Extensive food database that dwarfs niche fasting apps - Massive historical data advantage with a release date in 2009 - **[Noom Weight Loss, Food Tracker](https://marlvel.ai/intel-report/health-fitness/com-noom-wlc)** by Noom, Inc.: A high-velocity peer with 21 releases in the last 6 months, focusing on the psychology of weight loss. - Aggressive development cycle (21 updates vs WeFast's 0 in the last 6 months) - Psychology-based approach compared to WeFast's nutrition-expert focus - **[BetterMe: Health Coaching](https://marlvel.ai/intel-report/health-fitness/betterme-health-coaching)** by BetterMe Limited: A broad health coaching platform with 701,255 ratings that competes for the same female demographic. - Holistic coaching approach including workouts and mental health - Strong global brand presence with 700k+ reviews - **[Lifesum: AI Calorie Counter](https://marlvel.ai/intel-report/health-fitness/com-sillens-ishape)** by Lifesum AB: An adjacent nutrition tracker with 148,532 ratings that utilizes AI to differentiate its calorie counting. - AI-first positioning for calorie counting and meal planning - Strong aesthetic and UI focus, maintaining a 4.64 rating ## The "So What?" (Strategic Takeaway) WeFast: Diet Plan for Women is a challenged health & fitness app that is available. With a 4.9/5 rating from 9K reviews, it faces significant user friction. > **Bottom Line:** WeFast has a powerful niche with its 'Non-Scale Victory' focus, but it is currently in a 'maintenance mode' death spiral. If I were the PM, I would halt all marketing and new content until the 3-minute loading bug is fixed and the billing discrepancies are resolved, as these are actively destroying the app's 4.9-star reputation. **Best for:** Women seeking sustainable, long-term health changes who prioritize emotional support and non-scale progress metrics over traditional weight-loss-only approaches. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Immediate technical audit of the app startup sequence. β€” *Users report 1-3 minute loading times, which is the primary driver of recent negative sentiment and churn.* - [ ] [HIGH] Audit and synchronize the App Store billing flow with in-app marketing. β€” *Multiple reports of users being charged $69-$90 for $29 advertised deals, creating a massive legal and reputational risk.* - [ ] [MEDIUM] Implement a manual support fallback for the AI chat. β€” *Users report the AI chat is unresponsive, leading to frustration and a feeling of abandonment.* ### Feature Gaps vs Competitors - Habit-building mechanics (available in FastHabit) - AI-driven calorie tracking (available in Yazio and Lifesum) - Psychology-based coaching programs (available in Noom) - Longevity-focused science content (available in Zero) ### Outlook: Declining - πŸ”΄ Upset user base reporting 1-3 minute loading times β€” critical technical failure. - πŸ”΄ Last updated Sept 2025 β€” stagnant development compared to Noom's 21 updates in 6 months. - πŸ”΄ High-frequency billing complaints β€” significant risk to platform standing and trust. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.9/5 | | Total Reviews | 9K | | Sentiment | Frustrated (32/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **WeFast: Diet Plan for Women** (this app) | 4.9/5 | Frustrated | Kodeon, Inc. | | [Noom Weight Loss, Food Tracker](https://marlvel.ai/intel-report/health-fitness/com-noom-wlc) | 4.7/5 | N/A | Noom, Inc. | | [Lifesum: AI Calorie Counter](https://marlvel.ai/intel-report/health-fitness/com-sillens-ishape) | 4.6/5 | Frustrated | Lifesum AB | | [MyFitnessPal: Calorie Counter](https://marlvel.ai/intel-report/health-fitness/myfitnesspal-calorie-counter) | 4.7/5 | Frustrated | MyFitnessPal, Inc. | | [BetterMe: Health Coaching](https://marlvel.ai/intel-report/health-fitness/betterme-health-coaching) | 4.7/5 | Mixed | BetterMe Limited | | [Zero: Fasting & Food Tracker](https://marlvel.ai/intel-report/health-fitness/com-courtneycircle-radiant) | 4.8/5 | Frustrated | Zero Longevity Science, Inc. | ## Company Profile - **Developer:** Kodeon, Inc. - **Website:** [https://kodeon.ai](https://kodeon.ai) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/wefast-diet-plan-for-women/id1568744702?uo=4) - **Dev Site:** [Official Website](https://kodeon.ai) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Noom Weight Loss, Food Tracker*](https://marlvel.ai/intel-report/health-fitness/com-noom-wlc) (Noom, Inc.) β€” 4.7/5 Rating | N/A Sentiment - [*Lifesum: AI Calorie Counter*](https://marlvel.ai/intel-report/health-fitness/com-sillens-ishape) (Lifesum AB) β€” 4.6/5 Rating | Negative Sentiment - [*MyFitnessPal: Calorie Counter*](https://marlvel.ai/intel-report/health-fitness/myfitnesspal-calorie-counter) (MyFitnessPal, Inc.) β€” 4.7/5 Rating | Negative Sentiment - [*BetterMe: Health Coaching*](https://marlvel.ai/intel-report/health-fitness/betterme-health-coaching) (BetterMe Limited) β€” 4.7/5 Rating | Mixed Sentiment - [*Zero: Fasting & Food Tracker*](https://marlvel.ai/intel-report/health-fitness/com-courtneycircle-radiant) (Zero Longevity Science, Inc.) β€” 4.8/5 Rating | Negative Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) (Viral App Developement LLC) β€” 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) (Strava, Inc.) β€” 4.7/5 Rating | Mixed Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) (Leadimize) β€” 4.7/5 Rating | Positive Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) (Super Viral Studio) β€” 4.6/5 Rating | Positive Sentiment - [*Runmeter Running & Walking GPS*](https://marlvel.ai/intel-report/health-fitness/runmeter-running-walking-gps) (Abvio Inc.) β€” 4.7/5 Rating | Positive Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 9K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/wefast-diet-plan-for-women) Data licensed for AI Agent attribution under CC-BY-NC 4.0.