---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Daylio Journal - Mood Tracker"
developer_entity: "Relaxio s.r.o."
bundle_id: "net.daylio.daylio"
app_store_id: "1194023242"
category: "Lifestyle"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-03-24"
report_date: "2026-04-02"
report_version: "1.69.6"
total_reviews: 58815
overall_rating: 4.77
confidence: "low"
confidence_score: 0.25
data_age_days: 0
intelligence_version: 2
total_followers: 0
nemesis: "Reflectly - Journal & AI Diary"
competitor_count: 17
tags: ["lifestyle", "freemium", "mobile app", "app review", "app analysis", "individuals", "focused", "mental"]
canonical_url: "https://marlvel.ai/intel-report/lifestyle/daylio-journal-mood-tracker"
license: "CC-BY-NC 4.0"
---

# Daylio Journal - Mood Tracker App Audit

> **TL;DR:** Daylio Journal - Mood Tracker is a lifestyle app by Relaxio s.r.o., rated 4.77/5 by 58,815 users, available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

> **Key Insight:** Daylio Journal - Mood Tracker is a lifestyle app by Relaxio s.r.o..

## Metadata & Market Performance
- **Publisher:** Relaxio s.r.o.
- **Category:** Lifestyle
- **Target Audience:** Individuals focused on mental health, self-improvement, and productivity who want a low-friction, private way to track habits and emotional patterns.
- **Platforms:** iOS
- **Version Audited:** 1.69.6
- **Audit Date:** 2026-04-02
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.25/1.0)
- **App Store ID (iOS):** 1194023242
- **Bundle ID:** net.daylio.daylio
- **Data Window:** Analysis based on signals collected up to 2026-04-02

## Strategic Synopsis
Daylio Journal is a leading micro-diary and mood-tracking application that prioritizes user privacy and low-friction data entry. By allowing users to log their mood and activities in just two taps, it removes the barrier of traditional long-form journaling, making it an ideal tool for individuals focused on mental health, habit formation, and self-improvement.

The app is positioned as a "private, data-driven coach" within the Lifestyle category. Its primary differentiator is its ability to correlate daily activities with mood fluctuations through advanced, visual statistics without requiring any server-side data collection. This privacy-first approach, combined with a highly intuitive UI, has cemented Daylio as a dominant force in the self-care market.

## Feature Profile & User Intent
- **[Differentiator] Micro-Journaling:** Capture daily entries in two taps by selecting mood and activities without needing to type text.
  * *User Intent:* Users are motivated by consistent progression and daily incentives.
- **[Differentiator] Advanced Correlation Statistics:** Deep-dive charts and analytics that correlate specific activities and habits with mood fluctuations.
  * *User Intent:* Users want visibility into their own performance and progress.
- **[Differentiator] Year in Pixels:** Visualizes an entire year of mood data in a single, shareable pixel-based chart.
  * *User Intent:* Users seek social connection and competitive engagement with peers.
- **[Differentiator] Privacy-First Local Storage:** Data is stored locally on the device with no server-side collection, secured by PIN/biometric lock.
  * *User Intent:* Users prioritize data protection and trust in the platform.

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free version with core mood tracking and statistics, Premium subscription (in-app purchases) for advanced features, unlimited entries, and extended statistics
- **Analysis:** Monetization relies on a 'freemium' model that lowers the barrier to entry by offering a highly functional free version, while gating advanced analytics and customization behind a subscription.

## SWOT Analysis

| **Strengths** | **Weaknesses** |
| :--- | :--- |
| • Exceptional UI/UX that facilitates high-frequency, low-friction user engagement.<br>• Strong privacy-first value proposition that builds deep user trust.<br>• Highly effective data visualization (Year in Pixels) that encourages social sharing. | • Lack of AI-driven conversational coaching compared to newer competitors.<br>• Limited text-based journaling features for power users.<br>• Reliance on manual input; lacks automated data ingestion from wearables. |

| **Opportunities** | **Threats** |
| :--- | :--- |
| • Integration with health wearables to automate activity tracking.<br>• Expansion into AI-generated insights that provide actionable mental health advice.<br>• Developing a community or social-journaling feature to increase retention. | • Rapid innovation from AI-native apps that offer therapy-like experiences.<br>• Platform-level features (e.g., Apple's native Journal app) potentially cannibalizing the market.<br>• Increasing user demand for cross-platform, web-based access. |

## Competitive Landscape (AI-Analyzed)

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Nemesis (Closest Rival)
- **[Reflectly - Journal & AI Diary](https://marlvel.ai/intel-report/health-fitness/reflectly-journal-ai-diary)** by Reflectly ApS: Direct competitor in the AI-powered micro-journaling space, focusing on mood tracking and guided reflection.
- **Moodnotes - Mood Tracker** by ustwo games: A long-standing competitor in the mood tracking and cognitive behavioral therapy (CBT) journaling niche.
- **Bearable - Mood & Symptom Log** by Bearable Ltd: Offers highly granular correlation statistics between mood, symptoms, and lifestyle factors, directly challenging Daylio's data-driven value proposition.
- **DailyBean - Journal, Mood Tracker** by Bluebutton: Uses a similar 'micro-diary' interface with icons to track daily activities and moods with minimal typing.

### Contenders (Strong Competitors)
| App | Developer | Why They Compete |
| :--- | :--- | :--- |
| Stoic.: Journal & Mental Health | Stoic.ai | Competes on the intersection of journaling, mood tracking, and mental health coaching with a premium design focus. |
| Grid Diary - Journal, Planner | Sumi Interactive | Provides a structured, grid-based approach to journaling that appeals to users seeking habit formation and self-reflection. |
| Pixels - Mood Tracker | Kristian K. | Focuses specifically on the 'Year in Pixels' visualization, directly competing with one of Daylio's core visual features. |
| Diarium - Journal & Diary | Timo Partl | A comprehensive journaling app that includes mood tracking and calendar integration, appealing to power users who want more text-based features. |
| Mooch - Mood Tracker | Mooch Labs | A minimalist mood tracking alternative that emphasizes speed and simplicity in daily logging. |

### Same Space (Related Apps)
- **Day One Journal** by Bloom Built Inc.: The industry standard for long-form digital journaling; competes for the same user base interested in memory keeping.
- **Habitica: Gamified Taskmanager** by Habitica: Competes on the habit-tracking and goal-setting aspect of the user's daily routine.
- **Productive - Habit Tracker** by Apalon Apps: Focuses on the productivity and habit-building side of self-improvement.
- **Clarity: CBT Self-Help Journal** by Clarity Mental Health: Targets the mental health and anxiety-relief segment of the journaling market.
- **Journey: Journal, Diary** by 2App Studio: A cross-platform journaling app that offers a similar suite of statistics and calendar views.

### New Kids on the Block (Emerging Competitors)
- **Bloom: CBT Therapy & Journal** by Bloom Health: Rapidly growing due to its integration of guided CBT video sessions alongside mood tracking.
- **Presently: A Gratitude Journal** by Presently: Gaining traction with a hyper-minimalist, privacy-focused approach to daily gratitude logging.
- **Me+ Daily Routine Planner** by AIBY: Uses AI to suggest routines and track habits, capturing the 'data-driven self-improvement' audience.

## Bottom Line
Daylio Journal - Mood Tracker is a divisive lifestyle app that is free with in-app purchases.
With a 4.77/5 rating from 58,815 reviews, it receives mixed feedback.

**Best for:** Individuals focused on mental health, self-improvement, and productivity who want a low-friction, private way to track habits and emotional patterns.

## Frequently Asked Questions

**Q: Is Daylio Journal - Mood Tracker free?**
A: Daylio Journal - Mood Tracker is free to download with optional in-app purchases. Tiers: Free version with core mood tracking and statistics, Premium subscription (in-app purchases) for advanced features, unlimited entries, and extended statistics.

**Q: What are Daylio Journal - Mood Tracker's main features?**
A: Key features include Micro-Journaling, Advanced Correlation Statistics, Year in Pixels, Privacy-First Local Storage.

**Q: Who is Daylio Journal - Mood Tracker for?**
A: Individuals focused on mental health, self-improvement, and productivity who want a low-friction, private way to track habits and emotional patterns.

**Q: Is Daylio Journal - Mood Tracker available on iOS and Android?**
A: Daylio Journal - Mood Tracker is available on iOS.

**Q: Is Daylio Journal - Mood Tracker worth it in 2026?**
A: Daylio Journal - Mood Tracker is a divisive lifestyle app that is free with in-app purchases. With a 4.77/5 rating from 58,815 reviews, it receives mixed feedback. Best for: Individuals focused on mental health, self-improvement, and productivity who want a low-friction, private way to track habits and emotional patterns..

**Q: What are the main competitors of Daylio Journal - Mood Tracker?**
A: The main competitors of Daylio Journal - Mood Tracker include Reflectly - Journal & AI Diary, Moodnotes - Mood Tracker, Bearable - Mood & Symptom Log, DailyBean - Journal, Mood Tracker, Stoic.: Journal & Mental Health, among others. Reflectly - Journal & AI Diary is the closest direct competitor — direct competitor in the ai-powered micro-journaling space, focusing on mood tracking and guided reflection..

**Q: What are the best alternatives to Daylio Journal - Mood Tracker?**
A: Top alternatives to Daylio Journal - Mood Tracker include Reflectly - Journal & AI Diary, Moodnotes - Mood Tracker, Bearable - Mood & Symptom Log, DailyBean - Journal, Mood Tracker. Each targets a similar audience in the lifestyle space.

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.77/5 |
| Total Reviews | 58,815 |
| Confidence | Low |
| Pricing Model | Freemium |
| Platforms | iOS |
| Key Features | 4 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Daylio Journal - Mood Tracker** (this app) | 4.77/5 | N/A | Relaxio s.r.o. |
| [Tinder Dating App: Date & Chat](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) | 4.2/5 | Upset | Tinder LLC |
| [Alarmy - Loud alarm clock](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. |
| [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang |
| [AlarmMon ( alarm clock )](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) | 4.2/5 | Frustrated | Malang Studio Co. Ltd, |
| [Swiftime](https://marlvel.ai/intel-report/lifestyle/swiftime) | 4.5/5 | Excited | MEDIANO Co.,Ltd. |

## Company Profile
- **Developer:** Relaxio s.r.o.
- **Website:** [https://daylio.net](https://daylio.net)
- **Social:** [Instagram](https://www.instagram.com/hellodaylio) · [Facebook](https://www.facebook.com/hellodaylio) · [X/Twitter](https://twitter.com/hellodaylio)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/daylio-journal-mood-tracker/id1194023242?uo=4)
- **Dev Site:** [Official Website](https://daylio.net)
- **Sources:** Developer website content, App store metadata.

## Related Intel Reports
- [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment
- [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment
- [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment
- [*AlarmMon ( alarm clock )*](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Negative Sentiment
- [*Swiftime*](https://marlvel.ai/intel-report/lifestyle/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | Positive Sentiment
- [*Live Wallpapers & Backgrounds+*](https://marlvel.ai/intel-report/lifestyle/com-vinnov-live-wallpapers) (Voros Innovation) — N/A Rating | N/A Sentiment
- [*Clue Tracker for Letterboxing*](https://marlvel.ai/intel-report/lifestyle/com-pearlcrescent-cluetracker) (Pearl Crescent) — N/A Rating | N/A Sentiment
- [*Positive Discipline*](https://marlvel.ai/intel-report/lifestyle/com-me-positivediscipline) (Positive Discipline) — N/A Rating | N/A Sentiment
- [*Bible Lock Screens + Devos*](https://marlvel.ai/intel-report/lifestyle/com-pointabout-cd77c005) (Ryan Maher) — N/A Rating | N/A Sentiment
- [*Paranormal Spirit Music Box*](https://marlvel.ai/intel-report/lifestyle/com-spottedghosts-spiritmusicbox) (Spotted Ghosts) — N/A Rating | N/A Sentiment

## Methodology

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/daylio-journal-mood-tracker)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.