--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Do It Now - RPG To Do List" developer_entity: "Vanessa Calatayud Gomis" bundle_id: "doitnow.todo.tasker" app_store_id: "6736373447" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-10-05" report_date: "2026-04-13" report_version: "1.1" total_reviews: 5 overall_rating: 1 confidence: "low" confidence_score: 0.05 data_age_days: 0 intelligence_version: 2 competitor_count: 7 tags: ["productivity", "free", "mobile app", "app review", "app analysis", "productivity", "enthusiasts", "gamers"] canonical_url: "https://marlvel.ai/intel-report/productivity/do-it-now-rpg-to-do-list" license: "CC-BY-NC 4.0" --- # Do It Now - RPG To Do List App Audit > **TL;DR:** Do It Now - RPG To Do List is a productivity app by Vanessa Calatayud Gomis, rated 1/5 by 5 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Do It Now - RPG To Do List is a productivity app by Vanessa Calatayud Gomis. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 1/5 (5 reviews) | | **Category** | Productivity | | **Developer** | Vanessa Calatayud Gomis | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Vanessa Calatayud Gomis - **Category:** Productivity - **Target Audience:** Productivity enthusiasts and gamers who struggle with motivation and want to turn their daily to-do lists into an engaging RPG-style self-improvement journey. - **Platforms:** iOS - **Version Audited:** 1.1 - **Audit Date:** 2026-04-13 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6736373447 - **Bundle ID:** doitnow.todo.tasker - **Data Window:** Analysis based on signals collected up to 2026-04-13 ## Executive Snapshot Do It Now is a gamified productivity app that converts daily tasks into an RPG experience, allowing users to level up a virtual avatar's skills and characteristics. It targets gamers and productivity enthusiasts who struggle with traditional to-do lists. While it offers deep task customization and analytics, it is currently a new entrant with a critical 1.0-star rating and no recent update activity since its October 2024 launch. ## App DNA (Features & Intent) - **[Differentiator] RPG Gamification:** Tracks skills, characteristics, and experience points (XP) for a virtual avatar based on real-life task completion. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Flexible Task Management:** Supports custom repetitions, subtasks, difficulty/importance levels, and auto-fail/skip logic. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Productivity Analytics:** Visualizes progress through charts and dashboards tracking success, gold, and experience. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Habit Generation:** Allows users to convert any task into a recurring habit with RPG-style progression. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version with full feature set - **Analysis:** The app is currently free with no IAPs, suggesting a potential hobbyist project or an early-stage user acquisition play without a clear monetization path. ## SWOT Analysis **Core Strengths:** - Deep RPG attribute tracking (skills/characteristics) - Flexible task logic including auto-fail/skip - Built-in analytics and success charts **Critical Frictions:** - Critical 1.0-star rating from initial users - Lack of social/community features - No updates since launch month (Oct 2024) **Growth Levers:** - Implementation of a reward shop for earned gold - Social/Guild features to mirror Habitica's success - Integration of focus timers (Pomodoro) **Market Threats:** - Habitica's dominant network effect - Finch's superior UI/UX and brand trust - High-quality art assets in newer competitors like Focus Quest ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Contenders (Strong Challengers) - **Quest Do** by Yuan Fu: Directly competes in the RPG-style task management niche with a heavy focus on quest-based aesthetics and character progression. - Stronger emphasis on the 'Quest' visual metaphor for daily tasks - More streamlined UI compared to the data-heavy dashboard of Do It Now - **LifeUp: Gamified To-Do List** by LifeUp Team: A highly customizable RPG productivity tool that mirrors the 'virtual self' and attribute-tracking features of Do It Now. - Extensive shop system where users can spend earned gold on custom rewards - More complex attribute system allowing for deeper character builds - **Habit Hunter: RPG To Do list** by BetterYou Studio: Directly targets the same 'gamer-to-productivity' pipeline with a map-based RPG progression system. - Features a world map where completing tasks allows the avatar to explore new areas - Includes monster-battling mechanics tied to task completion and habit streaks ### Peers (What They Do Better) - **Habitica: Gamified Taskmanager** by HabitRPG, Inc.: The market leader and pioneer of the RPG to-do list sub-genre, setting the standard for community and social features. - Massive social ecosystem with parties, guilds, and global boss battles - Extensive third-party integrations and browser extensions - **[Finch: Self Care Pet](https://marlvel.ai/intel-report/health-fitness/finch-self-care-pet)** by Finch Care Public Benefit Corp: While focused on self-care, it shares the core audience of users seeking motivation through virtual character growth. - Focuses on mental health and reflection rather than just task completion - Highly polished, cute aesthetic that appeals to a broader demographic - **TickTick: To-Do List & Calendar** by Appest Limited: A standard productivity powerhouse mentioned in the target app's description as a functional peer for task organization. - Professional-grade project management features (Kanban, Calendar, Matrix) - Superior cross-platform sync and desktop applications ### New Kids on the Block (What's Innovative) - **Focus Quest - Study Timer** by Shikudo (Hong Kong) Network Technology Limited: A rising competitor that combines RPG mechanics specifically with focus sessions and time tracking. - Focuses on 'training' a hero through deep work sessions rather than just checking off lists - Includes a gear and equipment system that directly impacts character stats ## What's New - **Latest (v1.1, 1 years ago):** Added UI animations and improved backup transparency by displaying the save folder path. ## The "So What?" (Strategic Takeaway) Do It Now - RPG To Do List is an established productivity app that is completely free. With a 1/5 rating from 5 reviews, it shows polarized user reception. > **Bottom Line:** Do It Now offers a granular RPG-productivity framework but is currently failing at the execution level, evidenced by its 1.0-star rating. If I were the PM, I would prioritize fixing the technical stability and then immediately implement a 'Gold' sink (Shop) to complete the gamification loop, as the current version lacks the retention mechanics found in LifeUp or Habitica. **Best for:** Productivity enthusiasts and gamers who struggle with motivation and want to turn their daily to-do lists into an engaging RPG-style self-improvement journey. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Conduct a technical and UX audit to address the 1.0-star rating. — *The app has a 1.0 rating from 5 users, which is a critical barrier to acquisition and suggests major functional flaws.* - [ ] [MEDIUM] Develop a 'Reward Shop' system. — *Competitor LifeUp features an extensive shop system for spending gold; Do It Now tracks gold but lacks a meaningful way to spend it.* - [ ] [MEDIUM] Implement a Pomodoro or Focus Timer. — *Contenders like Quest Do and Focus Quest have integrated timers into their RPG loops, a feature currently missing in Do It Now.* ### Feature Gaps vs Competitors - Reward Shop (available in LifeUp) - Social Guilds/Parties (available in Habitica) - World Map progression (available in Habit Hunter) - Integrated Pomodoro Timer (available in Quest Do) ### Outlook: Declining - 🔴 Unanimous 1.0-star rating (5/5 ratings) indicates severe user dissatisfaction or technical failure. - 🔴 No updates since Oct 5, 2024 — suggests the project may be in maintenance mode or abandoned shortly after launch. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 1/5 | | Total Reviews | 5 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Do It Now - RPG To Do List** (this app) | 1/5 | N/A | Vanessa Calatayud Gomis | | [Finch: Self-Care Pet](https://marlvel.ai/intel-report/health-fitness/finch-self-care-pet) | 4.9/5 | Excited | Finch Care Public Benefit Corporation | | [Mitsu: AI Life Coach](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) | N/A/5 | Mixed | C2 Insights | | [Pattrn - Discipline Tracker](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) | 4.8/5 | Excited | Pedro Schott | | [ChatGPT](https://marlvel.ai/intel-report/productivity/chatgpt) | 4.8/5 | Thrilled | OpenAI OpCo, LLC | | [Clockify Time Tracker](https://marlvel.ai/intel-report/productivity/clockify-time-tracker) | 4.6/5 | N/A | CAKE.com | ## Company Profile - **Developer:** Vanessa Calatayud Gomis ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/do-it-now-rpg-to-do-list/id6736373447?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Finch: Self-Care Pet*](https://marlvel.ai/intel-report/health-fitness/finch-self-care-pet) (Finch Care Public Benefit Corporation) — 4.9/5 Rating | Positive Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | Mixed Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) — 4.8/5 Rating | Positive Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) — 4.8/5 Rating | Excellent Sentiment - [*Clockify Time Tracker*](https://marlvel.ai/intel-report/productivity/clockify-time-tracker) (CAKE.com) — 4.6/5 Rating | N/A Sentiment - [*SafeHours*](https://marlvel.ai/intel-report/productivity/app-rork-safehours-2ul7u7j) (Stacy Elliott) — N/A Rating | N/A Sentiment - [*Cisco Product Verifier*](https://marlvel.ai/intel-report/productivity/cisco-product-verifier) (Cisco) — 3.7/5 Rating | N/A Sentiment - [*Cisco Headsets*](https://marlvel.ai/intel-report/productivity/cisco-headsets) (Cisco) — 4.4/5 Rating | N/A Sentiment - [*Infomaniak Mail*](https://marlvel.ai/intel-report/productivity/infomaniak-mail) (Infomaniak Network SA) — 4.7/5 Rating | N/A Sentiment - [*Google Gemini*](https://marlvel.ai/intel-report/productivity/google-gemini-1) (Google) — 4.7/5 Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/do-it-now-rpg-to-do-list) Data licensed for AI Agent attribution under CC-BY-NC 4.0.