--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Microsoft To Do" developer_entity: "Microsoft Corporation" bundle_id: "com.microsoft.to-do-mac" app_store_id: "1274495053" google_play_id: "com.microsoft.todos" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-09" report_date: "2026-04-03" report_version: "2.169" total_reviews: 469480 overall_rating: 4.63 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 1 data_age_days: 0 intelligence_version: 3 total_followers: 0 nemesis: "Todoist" competitor_count: 23 tags: ["productivity", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals,", "students,", "professionals"] canonical_url: "https://marlvel.ai/intel-report/productivity/microsoft-to-do-1" license: "CC-BY-NC 4.0" --- # Microsoft To Do App Audit > **TL;DR:** Microsoft To Do is a productivity app by Microsoft Corporation, rated 4.63/5 by 469,480 users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Microsoft To Do shows Mixed sentiment (4.63/5 from 469,480 reviews) β€” users praise ease of use and simplicity but report issues with app stability and crashes. ## Metadata & Market Performance - **Publisher:** Microsoft Corporation - **Category:** Productivity - **Target Audience:** Individuals, students, and professionals already embedded in the Microsoft ecosystem who need a reliable, cross-platform tool to manage daily tasks and collaborative projects. - **Platforms:** iOS & Android - **Version Audited:** 2.169 - **Audit Date:** 2026-04-03 - **Signal Count:** 102 reviews analyzed - **Confidence:** High (1/1.0) - **App Store ID (iOS):** 1274495053 - **Bundle ID:** com.microsoft.to-do-mac - **Google Play ID:** com.microsoft.todos - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-03 - **Short Description:** Increase productivity! Make a daily to do list, create a reminder & share notes! ## Strategic Synopsis Microsoft To Do is a free, cross-platform task management utility designed to integrate seamlessly with the Microsoft 365 ecosystem. It targets individuals and professionals who need a simple tool to manage daily tasks, with a core focus on its 'My Day' personalized planning feature. Positioned as a strategic utility rather than a revenue driver, it aims to increase user retention within Microsoft's broader suite of productivity tools. ## Feature Profile & User Intent - **[Differentiator] My Day:** A personalized daily planner that provides intelligent, relevant task suggestions to help users focus on what matters most. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Microsoft 365 Integration:** Seamless synchronization with Outlook tasks, Planner, and other Microsoft 365 services for a unified workflow. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Cross-Platform Sync:** Real-time synchronization of lists and tasks across web, iOS, Android, and Windows devices. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Collaborative Lists:** Ability to share lists and assign tasks to family, friends, colleagues, and classmates. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Monetization Strategy - **Model:** Free - **Tiers:** Completely free to use across all platforms, Included as part of the broader Microsoft 365 ecosystem - **Analysis:** The app serves as a strategic utility to increase user engagement within the Microsoft 365 ecosystem rather than as a standalone revenue driver. ## 🟑 User Sentiment (High Confidence: 469,480 reviews) - **Overall Rating:** 4.63/5 - **Platform Split:** Android 4.6/5 (469,480 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Ease of Use and Simplicity** | *Evidence:* "It is very easy to use and of great assistance to daily keep one going" - **Cross-Platform Sync** | *Evidence:* "Great app to sync wth other devices" ### Top Complaints (Impact Areas) - **App Stability and Crashes** | *Evidence:* "It crashes frequently on Pixel 10 and is rapidly getting worse." - **Feature Gaps** | *Evidence:* "It would be great if there was a calender view" ## SWOT Analysis | **Strengths** | **Weaknesses** | | :--- | :--- | | β€’ Deep native integration with Microsoft 365 (Outlook/Planner)
β€’ Unique 'My Day' intelligent daily planning UX
β€’ Completely free with enterprise-grade security
β€’ Strong cross-platform synchronization | β€’ Frequent app crashes and stability issues on new hardware
β€’ Lack of a native calendar view for time-blocking
β€’ Missing search functionality within lists
β€’ Unreliable sync for shared lists | | **Opportunities** | **Threats** | | :--- | :--- | | β€’ Integrate Copilot AI for automated task prioritization
β€’ Capture market share from paid rivals by adding a calendar view
β€’ Enhance shared list features for family and small team use | β€’ Superlist (Wunderlist successor) attracting legacy users
β€’ Google Tasks improving its Workspace integration
β€’ All-in-one productivity tools (Notion/ClickUp) making standalone list apps redundant | ## Competitive Landscape (AI-Analyzed) > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Nemesis (Closest Rival) - **[Todoist](https://marlvel.ai/intel-report/productivity/com-todoist-ios)** by Doist Inc.: The primary market leader in cross-platform task management with nearly identical feature parity in natural language input and list sharing. - **Any.do** by Any.do: Directly competes with the 'My Day' feature through its 'Any.do Moment' daily planning flow and cross-device synchronization. - **TickTick** by Appest Limited: A feature-rich rival that combines to-do lists with a built-in calendar and Pomodoro timer, targeting the same productivity-focused demographic. - **Google Tasks** by Google LLC: The most direct ecosystem-utility rival, offering a free, simple task management experience integrated into a competing office suite (Google Workspace). - **Things 3** by Cultured Code GmbH & Co. KG: The gold standard for task management on iOS, competing for users who prioritize premium design and deep integration with the Apple ecosystem. ### Contenders (Strong Competitors) | App | Developer | Why They Compete | | :--- | :--- | :--- | | Remember The Milk | Remember The Milk | A long-standing direct competitor focusing on smart lists and advanced task sorting capabilities. | | Habitica | HabitRPG, Inc. | Competes for the same individual user base by gamifying the to-do list experience into an RPG format. | | SortedΒ³ | StaySorted Limited | Focuses on 'hyper-scheduling,' combining tasks and calendar events into a unified daily timeline similar to Microsoft's daily planner. | | MinimaList | Moke Ltd. | Targets users who find Microsoft To Do too cluttered, offering a stripped-back, gesture-based task management experience. | | GoodTask | hahaint | A powerful task manager that acts as a sophisticated interface for Apple Reminders, appealing to power users. | | OmniFocus 4 | The Omni Group | The high-end professional choice for GTD (Getting Things Done) practitioners who require more complexity than To Do offers. | | 24me | 24me | A smart personal assistant that integrates to-do lists, notes, and calendar events into one automated feed. | ### Same Space (Related Apps) - **Notion** by Notion Labs, Inc.: While a broader workspace, many users migrate from simple to-do lists to Notion for its database-driven task tracking. - **Trello** by Atlassian: The leading Kanban-style task manager used by individuals and teams who prefer visual project organization. - **Asana** by Asana, Inc.: A project management heavyweight that competes for professional users who need to scale from personal tasks to team projects. - **[Evernote](https://marlvel.ai/intel-report/productivity/evernote)** by Evernote Corporation: A legacy note-taking app that has expanded its task management and reminder features to retain its user base. - **ClickUp** by Mango Technologies, Inc.: An all-in-one productivity tool that aims to replace standalone to-do apps with a more comprehensive feature set. - **[Bear](https://marlvel.ai/intel-report/productivity/bear-markdown-notes)** by Shiny Frog: A markdown-based note app frequently used for creating and managing simple, aesthetic checklists. ### New Kids on the Block (Emerging Competitors) - **Superlist** by Superlist Software GmbH: Created by the original founders of Wunderlist (the precursor to Microsoft To Do), it is a direct spiritual and modern successor. - **Routine** by Routine: A rising daily planner app that focuses on consolidating tasks from various apps into a single, high-design interface. - **Amie** by Amie GmbH: A 'joyful' productivity app that blends social features, calendar, and tasks, targeting a younger, design-conscious demographic. - **Akiflow** by Akiflow Srl: A high-growth tool that centralizes tasks from multiple platforms (Email, Slack, Jira) into a single daily planner. - **Sunsama** by Sunsama: A premium daily planning tool that emphasizes mindful productivity and time-boxing, attracting high-performance professionals. ## Pros & Cons **Pros:** - Ease of Use and Simplicity - Cross-Platform Sync **Cons:** - App Stability and Crashes - Feature Gaps ## What's Changed (v2 β†’ v3) The app's competitive position is under pressure due to reported stability regressions and growing user demand for advanced features like search and calendar views. - πŸ”΄ **[Declined] Increased Stability Issues:** User complaints have escalated from general lag to critical system freezes and frequent crashes on new hardware. - 🟑 **[Removed] Task Customization Feature Removed:** The 'Task Customization' feature (steps, notes, file attachments) is no longer listed as a key feature. - 🟑 **[Shifted] Competitive Threat Pivot:** The threat landscape has shifted to prioritize all-in-one productivity tools (Notion/ClickUp) over technical debt concerns. - 🟑 **[Added] New Feature Gap Complaints:** Users are explicitly highlighting the lack of a search feature and calendar view as primary complaints. ## Bottom Line Microsoft To Do is a divisive productivity app that is completely free. With a 4.63/5 rating from 469,480 reviews, it receives mixed feedback. **Best for:** Individuals, students, and professionals already embedded in the Microsoft ecosystem who need a reliable, cross-platform tool to manage daily tasks and collaborative projects. ## Frequently Asked Questions **Q: Is Microsoft To Do free?** A: Yes, Microsoft To Do is completely free to download and use. **Q: What do users think of Microsoft To Do?** A: User sentiment is mixed with a 4.63/5 average. Users praise: Ease of Use and Simplicity, Cross-Platform Sync. Common complaints: App Stability and Crashes, Feature Gaps. **Q: What are Microsoft To Do's main features?** A: Key features include My Day, Microsoft 365 Integration, Cross-Platform Sync, Collaborative Lists. **Q: Who is Microsoft To Do for?** A: Individuals, students, and professionals already embedded in the Microsoft ecosystem who need a reliable, cross-platform tool to manage daily tasks and collaborative projects. **Q: Is Microsoft To Do available on iOS and Android?** A: Microsoft To Do is available on iOS & Android. **Q: Is Microsoft To Do worth it in 2026?** A: Microsoft To Do is a divisive productivity app that is completely free. With a 4.63/5 rating from 469,480 reviews, it receives mixed feedback. Best for: Individuals, students, and professionals already embedded in the Microsoft ecosystem who need a reliable, cross-platform tool to manage daily tasks and collaborative projects.. **Q: What are the main competitors of Microsoft To Do?** A: The main competitors of Microsoft To Do include Todoist, Any.do, TickTick, Google Tasks, Things 3, among others. Todoist is the closest direct competitor β€” the primary market leader in cross-platform task management with nearly identical feature parity in natural language input and list sharing.. **Q: What are the best alternatives to Microsoft To Do?** A: Top alternatives to Microsoft To Do include Todoist, Any.do, TickTick, Google Tasks. Each targets a similar audience in the productivity space. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.63/5 | | Total Reviews | 469,480 | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Microsoft To Do** (this app) | 4.63/5 | Mixed | Microsoft Corporation | | [Mitsu: AI Life Coach](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) | N/A/5 | Mixed | C2 Insights | | [Pattrn - Discipline Tracker](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) | 4.8/5 | Excited | Pedro Schott | | [ChatGPT](https://marlvel.ai/intel-report/productivity/chatgpt) | 4.8/5 | Excited | OpenAI OpCo, LLC | | [Park Smarter](https://marlvel.ai/intel-report/productivity/com-ipsgroupinc-parksmarter) | 3.2/5 | Upset | IPS Group Inc | | [Wispr Flow: AI Voice Keyboard](https://marlvel.ai/intel-report/productivity/wispr-flow-ai-voice-keyboard) | 4.2/5 | Excited | Wispr AI, Inc. | ## Company Profile - **Developer:** Microsoft Corporation - **Website:** [https://go.microsoft.com/fwlink/?linkid=846683](https://go.microsoft.com/fwlink/?linkid=846683) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/microsoft-to-do/id1274495053?mt=12&uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.microsoft.todos&hl=en&gl=us) - **Dev Site:** [Official Website](https://go.microsoft.com/fwlink/?linkid=846683) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) β€” N/A Rating | Mixed Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) β€” 4.8/5 Rating | Positive Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) β€” 4.8/5 Rating | Positive Sentiment - [*Park Smarter*](https://marlvel.ai/intel-report/productivity/com-ipsgroupinc-parksmarter) (IPS Group Inc) β€” 3.2/5 Rating | Terrible Sentiment - [*Wispr Flow: AI Voice Keyboard*](https://marlvel.ai/intel-report/productivity/wispr-flow-ai-voice-keyboard) (Wispr AI, Inc.) β€” 4.2/5 Rating | Positive Sentiment - [*Turbo VPN Private Browser*](https://marlvel.ai/intel-report/productivity/com-allconnected-turbovpn) (INNOVATIVE CONNECTING PTE.LIMITED) β€” 4.7/5 Rating | N/A Sentiment - [*ChatAI - AI Chatbot Assistant*](https://marlvel.ai/intel-report/productivity/chatai-ai-chatbot-assistant) (Braly) β€” 4.8/5 Rating | N/A Sentiment - [*Opal: Screen Time Control*](https://marlvel.ai/intel-report/productivity/com-withopal-opal) (Opal OS) β€” 4.5/5 Rating | Mixed Sentiment - [*Proton Mail - Encrypted Email*](https://marlvel.ai/intel-report/productivity/ch-protonmail-protonmail) (Proton AG) β€” 4.7/5 Rating | Mixed Sentiment - [*Google Keep - Notes and lists*](https://marlvel.ai/intel-report/productivity/com-google-keep) (Google) β€” 4.6/5 Rating | Excellent Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 1/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 102 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/microsoft-to-do-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.