--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Remember The Milk: To-Do List" developer_entity: "Remember The Milk" bundle_id: "com.rememberthemilk.mobilertm" app_store_id: "293561396" google_play_id: "com.rememberthemilk.MobileRTM" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-19" report_date: "2026-04-05" report_version: "10.3.0" total_reviews: 56230 overall_rating: 4.64 sentiment: "Thrilled" sentiment_score: 88 confidence: "high" confidence_score: 0.85 data_age_days: 0 intelligence_version: 2 nemesis: "Todoist: To-Do List & Planner" competitor_count: 11 tags: ["productivity", "subscription", "thrilled sentiment", "mobile app", "app review", "app analysis", "professionals", "individuals", "require"] canonical_url: "https://marlvel.ai/intel-report/productivity/remember-the-milk-to-do-list" license: "CC-BY-NC 4.0" --- # Remember The Milk: To-Do List App Audit > **TL;DR:** Remember The Milk: To-Do List is a productivity app by Remember The Milk, rated 4.64/5 by 56,230 users, with Thrilled user sentiment (88/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Remember The Milk: To-Do List maintains Thrilled user sentiment (4.64/5 from 56,230 reviews), with users consistently praising simplicity and ease of use. ## Metadata & Market Performance - **Publisher:** Remember The Milk - **Category:** Productivity - **Target Audience:** Busy professionals and individuals who require a highly customizable, cross-platform task management system to handle complex workflows. - **Platforms:** iOS & Android - **Version Audited:** 10.3.0 - **Audit Date:** 2026-04-05 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 293561396 - **Bundle ID:** com.rememberthemilk.mobilertm - **Google Play ID:** com.rememberthemilk.MobileRTM - **Data Window:** Analysis based on signals collected up to 2026-04-05 ## Strategic Synopsis Remember The Milk (RTM) is a veteran productivity application that has maintained a strong market presence since 2008 by catering to power users who require deep customization. Its value proposition focuses on reliability and advanced task organization, positioning it as a 'Swiss Army knife' for busy professionals. The app's primary differentiator is its technical depth, specifically through MilkScript automation and dynamic Smart Lists, which allow for a highly personalized workflow that exceeds the capabilities of standard to-do apps. ## Feature Profile & User Intent - **[Differentiator] Smart Lists:** Save complex search queries as dynamic lists that update automatically based on task criteria. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] MilkScript Automation:** Allows users to write custom code to automate specific actions and workflows within the app. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Multi-Platform Sync:** Keeps tasks, lists, and notes synchronized across all devices in real-time. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Third-Party Integrations:** Connects with Gmail, Google Calendar, IFTTT, Zapier, Evernote, and Outlook. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Basic] Task Organization:** Manage tasks using priorities, due dates, repeats, tags, and subtasks. - **[Differentiator] Location-Based Reminders:** View tasks nearby and plan productivity based on geographic location. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free version with core task management features, Pro subscription at $49.99 annually for advanced features like subtasks, unlimited sharing, file attachments, and automation - **Analysis:** Uses a 'freemium' model that gates power-user features (automation, file storage, advanced sorting) behind an annual subscription to sustain long-term development. ## ๐ŸŸข User Sentiment (High Confidence: 56,230 reviews) - **Overall Rating:** 4.64/5 - **Platform Split:** iOS 4.7/5 (4,781 ratings) | Android 4.6/5 (51,449 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Simplicity and Ease of Use** | *Evidence:* "Simple and reliable app that permits easy compartmentalization of tasks." - **Cross-Platform Synchronization** | *Evidence:* "can be accessed from multiple platforms i.e mobile, tablet, ipad desktops etc etc" ### Top Complaints (Impact Areas) - **Technical Bugs and Sync Issues** | *Evidence:* "When I swipe out a task to completed, it will sometimes close out another task far from it" - **Pricing and Free Tier Limitations** | *Evidence:* "its stupid expensive with no regional pricing." ## SWOT Analysis **Strengths:** - High user loyalty and long-term retention (10+ years for many users). - Advanced technical features like MilkScript and Smart Lists. - Reliable cross-platform synchronization. - Extensive third-party integration ecosystem. **Weaknesses:** - High interaction cost (too many clicks) for simple UI actions. - Aggressive gating of essential features like mobile notifications. - Premium price point ($49.99/year) is high compared to modern competitors. - Aging UI/UX design. **Opportunities:** - Modernize UI to reduce friction and attract younger users. - Implement regional pricing to expand global market share. - Integrate AI to lower the barrier for using advanced features like MilkScript. **Threats:** - Modern, sleek competitors like Superlist and Akiflow. - OS-native apps (Apple/Google) improving their core task features. - User churn due to UI frustration or lack of modern features. ## Competitive Landscape (AI-Analyzed) > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Remember The Milk: To-Do List vs Todoist: To-Do List & Planner โ€” Head to Head - **[Todoist: To-Do List & Planner](https://marlvel.ai/intel-report/productivity/com-todoist-ios)** by Doist Inc.: The most direct cross-platform rival, matching RTM's smart filters, subtasks, and deep third-party integrations. ### Contenders (Strong Challengers) - **[Google Tasks](https://marlvel.ai/intel-report/productivity/google-tasks-get-things-done)** by Google LLC: Attracts users who want basic RTM functionality with tight integration into Gmail and Google Calendar. - **OmniFocus 4** by The Omni Group: The ultimate power-user tool for GTD, competing with RTM's advanced automation and custom perspectives. - **2Do: GTD, Tasks, Todo List** by Guided Ways Technologies Ltd: A highly customizable task manager that mirrors RTM's complexity and power-user features like smart lists. - **Habitica: Gamified Taskmanager** by HabitRPG, Inc.: Competes for the same productivity-focused audience by turning to-do lists into a gamified RPG experience. ### Peers (What They Do Better) - **Notion - Notes, Docs, Tasks** by Notion Labs, Inc.: While a broad workspace tool, its database features allow for complex task systems that rival RTM's Smart Lists. - **Trello: Cards, Columns, Plan** by Trello, Inc.: The leading Kanban-style task manager used by individuals who find traditional lists too restrictive. - **[Evernote](https://marlvel.ai/intel-report/productivity/evernote)** by Evernote: A long-time partner and competitor where many users manage tasks alongside their notes. - **Fantastical Calendar** by Flexibits Inc.: A premium calendar app with deep task integration that competes for the 'smart' productivity space. ### New Kids on the Block (What's Innovative) - **Superlist** by Superlist Software GmbH: The spiritual successor to Wunderlist, offering a modern, sleek alternative to aging task managers. - **Akiflow: Time Blocking & Tasks** by Akiflow: A high-growth tool that centralizes tasks from multiple apps into a single command center. ## Pros & Cons **Pros:** - Simplicity and Ease of Use - Cross-Platform Synchronization **Cons:** - Technical Bugs and Sync Issues - Pricing and Free Tier Limitations ## Bottom Line Remember The Milk: To-Do List is a well-received productivity app that is available. With a 4.64/5 rating from 56,230 reviews, it consistently earns user praise. **Best for:** Busy professionals and individuals who require a highly customizable, cross-platform task management system to handle complex workflows. ## Frequently Asked Questions **Q: Is Remember The Milk: To-Do List free?** A: Remember The Milk: To-Do List uses a subscription pricing model. **Q: What do users think of Remember The Milk: To-Do List?** A: User sentiment is excellent with a 4.64/5 average. Users praise: Simplicity and Ease of Use, Cross-Platform Synchronization. Common complaints: Technical Bugs and Sync Issues, Pricing and Free Tier Limitations. **Q: What are Remember The Milk: To-Do List's main features?** A: Key features include Smart Lists, MilkScript Automation, Multi-Platform Sync, Third-Party Integrations, Task Organization. **Q: Who is Remember The Milk: To-Do List for?** A: Busy professionals and individuals who require a highly customizable, cross-platform task management system to handle complex workflows. **Q: Is Remember The Milk: To-Do List available on iOS and Android?** A: Remember The Milk: To-Do List is available on iOS & Android. **Q: Is Remember The Milk: To-Do List worth it in 2026?** A: Remember The Milk: To-Do List is a well-received productivity app that is available. With a 4.64/5 rating from 56,230 reviews, it consistently earns user praise. Best for: Busy professionals and individuals who require a highly customizable, cross-platform task management system to handle complex workflows.. **Q: What are the main competitors of Remember The Milk: To-Do List?** A: The main competitors of Remember The Milk: To-Do List include Todoist: To-Do List & Planner, Google Tasks, OmniFocus 4, 2Do: GTD, Tasks, Todo List, Habitica: Gamified Taskmanager. Todoist: To-Do List & Planner is the closest direct competitor โ€” the most direct cross-platform rival, matching rtm's smart filters, subtasks, and deep third-party integrations.. **Q: What are the best alternatives to Remember The Milk: To-Do List?** A: Top alternatives to Remember The Milk: To-Do List include Todoist: To-Do List & Planner, Google Tasks, OmniFocus 4, 2Do: GTD, Tasks, Todo List. Each targets a similar audience in the productivity space. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.64/5 | | Total Reviews | 56,230 | | Sentiment | Thrilled (88/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 6 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Remember The Milk: To-Do List** (this app) | 4.64/5 | Thrilled | Remember The Milk | | [Evernote](https://marlvel.ai/intel-report/productivity/evernote) | 3.6/5 | Upset | Evernote Corporation | | [Google Tasks: Get Things Done](https://marlvel.ai/intel-report/productivity/google-tasks-get-things-done) | 4.8/5 | Thrilled | Google | | [Todoist: To Do List & Calendar](https://marlvel.ai/intel-report/productivity/com-todoist-ios) | 4.8/5 | Excited | Doist Inc. | | [Mitsu: AI Life Coach](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) | N/A/5 | Mixed | C2 Insights | | [Pattrn - Discipline Tracker](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) | 4.8/5 | Excited | Pedro Schott | ## Company Profile - **Developer:** Remember The Milk - **Website:** [https://www.rememberthemilk.com/services/ios/](https://www.rememberthemilk.com/services/ios/) - **Social:** [Facebook](https://www.facebook.com/rememberthemilk) ยท [X/Twitter](https://twitter.com/rememberthemilk) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/remember-the-milk-to-do-list/id293561396?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.rememberthemilk.com/services/ios/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Evernote*](https://marlvel.ai/intel-report/productivity/evernote) (Evernote Corporation) โ€” 3.6/5 Rating | Terrible Sentiment - [*Google Tasks: Get Things Done*](https://marlvel.ai/intel-report/productivity/google-tasks-get-things-done) (Google) โ€” 4.8/5 Rating | Excellent Sentiment - [*Todoist: To Do List & Calendar*](https://marlvel.ai/intel-report/productivity/com-todoist-ios) (Doist Inc.) โ€” 4.8/5 Rating | Positive Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) โ€” N/A Rating | Mixed Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) โ€” 4.8/5 Rating | Positive Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) โ€” 4.8/5 Rating | Positive Sentiment - [*ShadowX VPN: Secure Faster VPN*](https://marlvel.ai/intel-report/productivity/shadowx-vpn-secure-faster-vpn) (65535 Limited) โ€” 4.4/5 Rating | Mixed Sentiment - [*Le Chat by Mistral AI*](https://marlvel.ai/intel-report/productivity/le-chat-by-mistral-ai) (Mistral AI) โ€” 4.7/5 Rating | Positive Sentiment - [*ElevenReader - Read Text Aloud*](https://marlvel.ai/intel-report/productivity/elevenreader-read-text-aloud) (ElevenLabs, Inc.) โ€” 4.6/5 Rating | Mixed Sentiment - [*AdGuard VPN: Fast Secure Proxy*](https://marlvel.ai/intel-report/productivity/com-adguard-ios-adguardvpn) (Adguard Software Limited) โ€” N/A Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** โ€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** โ€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** โ€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/remember-the-milk-to-do-list) Data licensed for AI Agent attribution under CC-BY-NC 4.0.