--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "setlog" developer_entity: "new chat" bundle_id: "com.newchat.hai" app_store_id: "6587576438" google_play_id: "com.godapps.setlog" category: "Social Networking" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-10" report_date: "2026-04-12" report_version: "2.0.6" total_reviews: 24 overall_rating: 3.88 confidence: "low" confidence_score: 0.5 data_age_days: 0 intelligence_version: 2 competitor_count: 8 tags: ["social networking", "free", "mobile app", "app review", "app analysis", "strength", "training", "enthusiasts,"] canonical_url: "https://marlvel.ai/intel-report/social-networking/com-newchat-hai" license: "CC-BY-NC 4.0" --- # setlog App Audit > **TL;DR:** setlog is a social networking app by new chat, rated 3.88/5 by 24 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** setlog is a social networking app by new chat. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.88/5 (24 reviews) | | **Category** | Social Networking | | **Developer** | new chat | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.5/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** new chat - **Category:** Social Networking - **Target Audience:** Strength training enthusiasts, including bodybuilders and powerlifters, who prioritize a clean, distraction-free interface for tracking their performance. - **Platforms:** iOS & Android - **Version Audited:** 2.0.6 - **Audit Date:** 2026-04-12 - **Signal Count:** 24 reviews analyzed - **Confidence:** Low (0.5/1.0) - **App Store ID (iOS):** 6587576438 - **Bundle ID:** com.newchat.hai - **Google Play ID:** com.godapps.setlog - **Data Window:** Analysis based on signals collected up to 2026-04-12 - **Short Description:** Log workouts & track your strength gains over time ## Executive Snapshot SetLog is a minimalist workout tracker tailored for bodybuilders and powerlifters, emphasizing a "no-fluff" experience. It offers core logging, an exercise library of 160+ movements, and progress charts. Currently, the app is positioned in the Social Networking category and operates on a completely free model to drive user acquisition. However, it faces a significant challenge with a recent ranking drop of 21 positions in the US App Store and a stagnant Android version that hasn't been updated since mid-2025. ## App DNA (Features & Intent) - **[Standard] Workout Logging:** Track reps, weights, and sets for various exercises * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Progress Visualization:** View detailed charts, trends, and statistics to monitor strength gains * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Exercise Library:** Access to a library of 160+ exercises covering all muscle groups and equipment - **[Standard] Custom Program Builder:** Create personalized workouts and training programs * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Minimalist Interface:** Distraction-free design focused specifically on the training experience * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all core tracking and logging features - **Analysis:** The app is currently positioned as a free tool with no explicit subscription or IAP tiers, likely focusing on aggressive user acquisition to compete with established freemium players. ## SWOT Analysis **Core Strengths:** - Minimalist, distraction-free UI design - Completely free access to core features - Active iOS development cycle (v2.0.6 updated April 2026) - Comprehensive library of 160+ exercises **Critical Frictions:** - Severe platform disparity (Android version stagnant since June 2025) - Low rating volume (24 total) limits social proof - Lack of social features despite being in the 'Social Networking' category **Growth Levers:** - Pivot to social-first features to compete with Hevy - Integrate coach-led programs to mirror Boostcamp's growth model - Expand data analytics to include powerlifting-specific metrics (1RM, Wilks) **Market Threats:** - Strong's market dominance in the minimalist logging niche - Declining App Store visibility (#72, down 21 spots) - Hevy's strong community network effects ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Contenders (Strong Challengers) - **Strong** by Strong Fitness LTD: The industry standard for minimalist workout logging, mirroring SetLog's 'no fluff' value proposition with a massive established user base. - Highly optimized Apple Watch integration for phone-free logging - Extensive historical data visualization and personal record tracking - **RepCount** by RepCount AB: A direct functional competitor that prioritizes speed of entry and a distraction-free interface for serious lifters. - Streamlined interface designed for maximum speed during active sets - Powerful volume and intensity charts for long-term trend analysis - **GymBook** by Stefan herrmann: A highly visual strength training log that targets the same bodybuilding demographic as SetLog. - Interactive muscle heatmaps to visualize training distribution - Detailed body measurement and body fat percentage tracking ### Peers (What They Do Better) - **Strava** by Strava, Inc.: While primarily for cardio, it is the dominant social ecosystem where gym-goers increasingly post their strength training summaries. - Unmatched global social network for athletes - Deep integration with third-party wearables and fitness platforms - **[MyFitnessPal](https://marlvel.ai/intel-report/health-fitness/myfitnesspal-calorie-counter)** by MyFitnessPal, Inc.: The primary utility for nutrition tracking that shares a nearly identical target audience with strength logging apps. - World's largest food and nutrition database - Comprehensive ecosystem connecting diet, weight, and exercise - **Hevy** by Hevy: The leading social-first workout tracker, directly competing with SetLog's specific 'Social Networking' categorization and community focus. - Robust social feed for following friends and sharing workout routines - Comprehensive web interface for workout planning and data analysis ### New Kids on the Block (What's Innovative) - **Boostcamp** by Boostcamp: A fast-growing competitor that differentiates by digitizing proven training programs from world-class coaches. - Library of free, high-quality programs from recognized fitness experts - Onboarding flow that matches users with programs based on specific goals - **StrengthLog** by Styrkelabbet AB: An evidence-based logging app gaining significant traction for its deep data analytics and professional programming. - Advanced scientific analytics for volume, intensity, and frequency - Built-in calculators for 1RM, Wilks, and other powerlifting metrics ## What's New - **Latest (v2.0.6, yesterday):** Bug fixes and performance improvements for better user experience. - **Last Major (v1.0.0, 10 months ago):** Added new workout tracking features including smoother logging and smarter stats. ## The "So What?" (Strategic Takeaway) setlog is an established social networking app that is completely free. With a 3.88/5 rating from 24 reviews, it shows polarized user reception. > **Bottom Line:** SetLog is a clean, utility-focused tracker that successfully identifies the 'minimalist' gap but fails to execute on its 'Social Networking' categorization. To survive, the PM must bridge the massive development gap between iOS and Android and decide whether to lean into social features or pivot the category to 'Health & Fitness' to better align with its current utility-first nature. **Best for:** Strength training enthusiasts, including bodybuilders and powerlifters, who prioritize a clean, distraction-free interface for tracking their performance. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Synchronize Android and iOS feature sets — *The Android version (v1.0.0) has not been updated since June 2025, while iOS is at v2.0.6, creating a fragmented user experience and preventing cross-platform growth.* - [ ] [MEDIUM] Implement Social Sharing or Community Loops — *The app is categorized as 'Social Networking' but lacks features like the social feeds found in Hevy, leading to potential user confusion and missed engagement opportunities.* - [ ] [HIGH] Launch a Review Acquisition Campaign — *With only 24 ratings and a recent ranking drop of 21 positions, the app lacks the social proof and algorithmic momentum to compete with established contenders like Strong.* ### Feature Gaps vs Competitors - Apple Watch integration (available in Strong) - Muscle heatmaps (available in GymBook) - Social feed and friend following (available in Hevy) - Coach-led training programs (available in Boostcamp) - Advanced powerlifting calculators (available in StrengthLog) ### Outlook: Mixed - 🟢 v2.0.6 (April 2026) update shows active investment in the iOS user experience. - 🔴 Rankings dropped 21 positions to #72 in the US Social Networking category, indicating declining visibility. - 🔴 Android version has seen no updates for nearly a year (since June 2025), suggesting maintenance mode for that platform. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.88/5 | | Total Reviews | 24 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 5 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **setlog** (this app) | 3.88/5 | N/A | new chat | | [MyFitnessPal: Calorie Counter](https://marlvel.ai/intel-report/health-fitness/myfitnesspal-calorie-counter) | 4.7/5 | Frustrated | MyFitnessPal, Inc. | | [iSharing: GPS Location Tracker](https://marlvel.ai/intel-report/social-networking/isharing-gps-location-tracker) | 4.7/5 | Mixed | ISHARINGSOFT, INC. | | [HMU - Make New Friends](https://marlvel.ai/intel-report/social-networking/hmu-make-new-friends) | 4.1/5 | Frustrated | FastSocial LTD | | [Blink - Make New Friends](https://marlvel.ai/intel-report/social-networking/blink-make-new-friends) | 3.7/5 | Frustrated | Blink Labs, Inc. | | [Zenly Share Location - Penlo](https://marlvel.ai/intel-report/social-networking/zenly-share-location-penlo) | 4.6/5 | Excited | Pro App Company Limited | ## Company Profile - **Developer:** new chat - **Website:** [https://setlog.kr/](https://setlog.kr/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/setlog/id6587576438?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.godapps.setlog&hl=en&gl=us) - **Dev Site:** [Official Website](https://setlog.kr/) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*MyFitnessPal: Calorie Counter*](https://marlvel.ai/intel-report/health-fitness/myfitnesspal-calorie-counter) (MyFitnessPal, Inc.) — 4.7/5 Rating | Negative Sentiment - [*iSharing: GPS Location Tracker*](https://marlvel.ai/intel-report/social-networking/isharing-gps-location-tracker) (ISHARINGSOFT, INC.) — 4.7/5 Rating | Mixed Sentiment - [*HMU - Make New Friends*](https://marlvel.ai/intel-report/social-networking/hmu-make-new-friends) (FastSocial LTD) — 4.1/5 Rating | Negative Sentiment - [*Blink - Make New Friends*](https://marlvel.ai/intel-report/social-networking/blink-make-new-friends) (Blink Labs, Inc.) — 3.7/5 Rating | Negative Sentiment - [*Zenly Share Location - Penlo*](https://marlvel.ai/intel-report/social-networking/zenly-share-location-penlo) (Pro App Company Limited) — 4.6/5 Rating | Positive Sentiment - [*Renz - Make New Friends*](https://marlvel.ai/intel-report/social-networking/renz-make-new-friends) (Renz Inc.) — 4.7/5 Rating | Mixed Sentiment - [*Buzz - Make friends*](https://marlvel.ai/intel-report/social-networking/buzz-make-friends) (Mapmate Interactive Limited) — 4.5/5 Rating | Negative Sentiment - [*Threads*](https://marlvel.ai/intel-report/social-networking/threads) (Instagram, Inc.) — 4.4/5 Rating | Mixed Sentiment - [*Findo: Find my Friends, Phone*](https://marlvel.ai/intel-report/social-networking/findo-find-my-friends-phone) (BPMobile) — 4.4/5 Rating | Negative Sentiment - [*Locket Widget*](https://marlvel.ai/intel-report/social-networking/locket-widget) (Locket Labs, Inc.) — 4.7/5 Rating | Positive Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 24 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/social-networking/com-newchat-hai) Data licensed for AI Agent attribution under CC-BY-NC 4.0.