--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "On The Radar Hoops" developer_entity: "Exposure Events, LLC" bundle_id: "com.exposure.365" app_store_id: "1227009678" category: "Sports" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2017-04-17" report_date: "2026-04-11" report_version: "5.0.2" total_reviews: 11 overall_rating: 4.18 confidence: "low" confidence_score: 0.4 data_age_days: 0 intelligence_version: 2 competitor_count: 8 tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "tournament", "directors,", "league"] canonical_url: "https://marlvel.ai/intel-report/sports/on-the-radar-hoops" license: "CC-BY-NC 4.0" --- # On The Radar Hoops App Audit > **TL;DR:** On The Radar Hoops is a sports app by Exposure Events, LLC, rated 4.18/5 by 11 users, available on iOS. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** On The Radar Hoops is a sports app by Exposure Events, LLC. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.18/5 (11 reviews) | | **Category** | Sports | | **Developer** | Exposure Events, LLC | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.4/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Exposure Events, LLC - **Category:** Sports - **Target Audience:** Tournament directors, league organizers, coaches, players, and parents involved in youth and amateur sports. - **Platforms:** iOS - **Version Audited:** 5.0.2 - **Audit Date:** 2026-04-11 - **Signal Count:** 11 reviews analyzed - **Confidence:** Low (0.4/1.0) - **App Store ID (iOS):** 1227009678 - **Bundle ID:** com.exposure.365 - **Data Window:** Analysis based on signals collected up to 2026-04-11 ## Executive Snapshot On The Radar Hoops is a tournament management utility focused on the youth basketball ecosystem, providing real-time schedules, brackets, and results. Developed by Exposure Events, LLC, its primary business model is a B2B white-label service where organizations pay to launch their own branded versions of the app. While it offers standard tournament tools, the product faces significant technical stagnation with no iOS updates since 2017. ## App DNA (Features & Intent) - **[Differentiator] Branded Organization App:** Offers organizations the ability to launch their own custom-branded mobile app for tournaments and leagues. * *User Intent:* Users are driven by competitive achievement and recognition. - **[Standard] Real-time Event Updates:** Provides live results, box scores, and game notifications to keep participants and fans informed. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] Tournament Management Tools:** Includes scheduling, pool standings, bracket management, and team rosters. * *User Intent:* Users are driven by competitive achievement and recognition. - **[Basic] Venue Logistics:** Provides directions to event venues and event-specific contact information. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Sponsor Integration:** Supports ad banner integration and event sponsor displays within the app. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free access for end-users, Branded app for-profit: $299 one-time fee + $99/year, Branded app non-profit: $399 one-time fee - **Analysis:** The core platform is free to drive network effects, while monetization is focused on B2B white-label services for event organizers. ## SWOT Analysis **Core Strengths:** - Established B2B white-label revenue stream - Multi-sport support (basketball, soccer, volleyball) - Real-time notification infrastructure **Critical Frictions:** - Extreme technical stagnation (last updated April 2017) - Low review volume indicating potential low direct-app engagement - Basic UI/UX compared to modern competitors **Growth Levers:** - Modernize UX to match 'New Kids' like Crossbar - Integrate player verification to compete with Zorts - Add scouting/media features to rival Prep Hoops **Market Threats:** - Market dominance of NBC Sports/Tourney Machine - Consolidation of youth sports tech by major retailers (Dick's/GameChanger) - Technical obsolescence due to lack of OS-level updates ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Contenders (Strong Challengers) - **Tourney Machine** by SportsEngine, Inc: The industry standard for amateur tournament scheduling and bracket management, offering the most direct functional overlap with Exposure Events' core features. - Deep integration with the SportsEngine ecosystem and NBC Sports Next - Superior notification system for real-time score updates and schedule changes - **Zorts** by Zorts, Inc.: A high-growth competitor specifically popular in the youth basketball and football circuits for tournament logistics and player eligibility. - Advanced player eligibility and age verification features - Stronger focus on the recruitment aspect of youth sports - **LeagueApps Play** by LeagueApps: Directly competes with the white-label 'Branded Organization App' model by providing professional-grade management tools for elite sports organizations. - More robust B2B enterprise features for large-scale league operators - Integrated payment processing and registration workflows - **Prep Hoops** by Prep Network: A direct rival in the basketball-specific event space, combining tournament logistics with scouting and media coverage. - Integrated scouting reports and player rankings - Heavy emphasis on media coverage and exposure for athletes ### Peers (What They Do Better) - **GameChanger** by GameChanger Media: The primary tool used by coaches and parents at these tournaments for live scorekeeping and video streaming. - Market-leading live-streaming and automated highlight generation - Granular statistical tracking that feeds into tournament results - **TeamSnap** by TeamSnap: The ubiquitous team management app that users often have open alongside tournament apps to coordinate logistics. - Broader focus on team communication and availability tracking - Extensive third-party integrations with league platforms - **SportsEngine** by SportsEngine, Inc: The parent platform for many leagues that feed into the tournaments managed by On The Radar Hoops. - Centralized hub for all of a family's sports activities - Direct connection to official league rosters and safety credentials ### New Kids on the Block (What's Innovative) - **Crossbar** by Crossbar: A modern, fast-growing alternative to legacy platforms like SportsEngine and Exposure Events, focusing on a cleaner UX. - Modern, mobile-first design that outperforms legacy platforms in usability - Simplified pricing and setup for organization directors ## The "So What?" (Strategic Takeaway) On The Radar Hoops is an established sports app that is free with in-app purchases. With a 4.18/5 rating from 11 reviews, it shows polarized user reception. > **Bottom Line:** On The Radar Hoops is a legacy utility that risks being phased out by modern, high-UX competitors like Crossbar and feature-rich incumbents like Tourney Machine. While its B2B white-label model is a strong revenue anchor, the 7-year gap in app updates is a critical failure that must be addressed to maintain market relevance. **Best for:** Tournament directors, league organizers, coaches, players, and parents involved in youth and amateur sports. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Initiate immediate technical audit and version update. โ€” *The app has not been updated since April 2017 (v5.0.2), posing a critical risk for OS compatibility and security.* - [ ] [MEDIUM] Develop player eligibility and age verification module. โ€” *Competitor Zorts is gaining market share by specifically addressing 'cheating' via verification tools, a feature currently missing from Exposure Events.* - [ ] [MEDIUM] Integrate scouting reports and player rankings. โ€” *Prep Hoops differentiates by combining logistics with media coverage; adding this would increase retention for the 'On The Radar' basketball-specific audience.* ### Feature Gaps vs Competitors - Advanced player eligibility and age verification (available in Zorts) - Integrated scouting reports and player rankings (available in Prep Hoops) - Live-streaming and automated highlight generation (available in GameChanger) - Integrated payment processing for registrations (available in LeagueApps Play) ### Outlook: Declining - ๐Ÿ”ด Last updated April 2017 โ€” indicates the mobile client is in maintenance mode or abandoned. - โšช Recent additions mentioned in feature analysis suggest backend/multi-sport expansion, but this is not reflected in app store version history. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.18/5 | | Total Reviews | 11 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 5 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **On The Radar Hoops** (this app) | 4.18/5 | N/A | Exposure Events, LLC | | [Sleeper Sports](https://marlvel.ai/intel-report/sports/sleeper-sports) | 4.6/5 | Upset | Blitz Studios | | [Sporttrade: Prediction Markets](https://marlvel.ai/intel-report/sports/sporttrade-prediction-markets) | 4.7/5 | Excited | SPORTTRADE INC | | [PrizePicks - Sports Picks](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) | 4.5/5 | Upset | SidePrize, LLC | | [FanDuel Predicts](https://marlvel.ai/intel-report/sports/fanduel-predicts) | 4.8/5 | Frustrated | FanDuel, Inc. | | [DraftKings Predictions](https://marlvel.ai/intel-report/sports/draftkings-predictions) | 4.5/5 | Mixed | DraftKings | ## Company Profile - **Developer:** Exposure Events, LLC - **Website:** [https://basketball.exposureevents.com/mobile](https://basketball.exposureevents.com/mobile) - **Social:** [Instagram](https://instagram.com/exposurebasketball) ยท [Facebook](https://facebook.com/exposurebasketballevents) ยท [X/Twitter](https://twitter.com/intent) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/on-the-radar-hoops/id1227009678?uo=4) - **Dev Site:** [Official Website](https://basketball.exposureevents.com/mobile) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Sleeper Sports*](https://marlvel.ai/intel-report/sports/sleeper-sports) (Blitz Studios) โ€” 4.6/5 Rating | Terrible Sentiment - [*Sporttrade: Prediction Markets*](https://marlvel.ai/intel-report/sports/sporttrade-prediction-markets) (SPORTTRADE INC) โ€” 4.7/5 Rating | Positive Sentiment - [*PrizePicks - Sports Picks*](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) (SidePrize, LLC) โ€” 4.5/5 Rating | Terrible Sentiment - [*FanDuel Predicts*](https://marlvel.ai/intel-report/sports/fanduel-predicts) (FanDuel, Inc.) โ€” 4.8/5 Rating | Negative Sentiment - [*DraftKings Predictions*](https://marlvel.ai/intel-report/sports/draftkings-predictions) (DraftKings) โ€” 4.5/5 Rating | Mixed Sentiment - [*NBA: Live Games & Scores*](https://marlvel.ai/intel-report/sports/nba-live-games-scores) (NBA MEDIA VENTURES, LLC) โ€” 4.5/5 Rating | Negative Sentiment - [*DraftKings Sportsbook & Casino*](https://marlvel.ai/intel-report/sports/draftkings-sportsbook-casino) (DraftKings) โ€” 4.8/5 Rating | Mixed Sentiment - [*iAnalyze*](https://marlvel.ai/intel-report/sports/com-winningedgeapps-ianalyze) (Winning Edge Apps, Inc) โ€” N/A Rating | N/A Sentiment - [*Basic 1-6*](https://marlvel.ai/intel-report/sports/com-rinktank-basic1-8) (Mark Fitzgerald) โ€” N/A Rating | N/A Sentiment - [*Live Sports Arbitrage*](https://marlvel.ai/intel-report/sports/wga-sportbooksodds) (WhatsGoodApps LLC) โ€” N/A Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** โ€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** โ€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** โ€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.4/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 11 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/sports/on-the-radar-hoops) Data licensed for AI Agent attribution under CC-BY-NC 4.0.