--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Super Mario Run Stickers" developer_entity: "Nintendo Co., Ltd." bundle_id: "com.nintendo.zara-s" app_store_id: "1152842283" google_play_id: "com.nintendo.zara" category: "Stickers" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-13" report_date: "2026-04-12" report_version: "1.2.1" total_reviews: 1668776 overall_rating: 3.89 sentiment: "Mixed" sentiment_score: 48 confidence: "high" confidence_score: 0.85 data_age_days: 0 intelligence_version: 2 competitor_count: 7 tags: ["stickers", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "mario"] canonical_url: "https://marlvel.ai/intel-report/stickers/super-mario-run-stickers" license: "CC-BY-NC 4.0" --- # Super Mario Run Stickers App Audit > **TL;DR:** Super Mario Run Stickers is a stickers app by Nintendo Co., Ltd., rated 3.89/5 by 1,668,776 users, with Mixed user sentiment (48/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Super Mario Run Stickers shows Mixed sentiment (3.89/5 from 1,668,776 reviews) β€” users praise gameplay quality but report issues with paywall/monetization. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.89/5 (1,668,776 reviews) | | **User Mood** | Mixed | | **Category** | Stickers | | **Developer** | Nintendo Co., Ltd. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Nintendo Co., Ltd. - **Category:** Stickers - **Target Audience:** Casual gamers and Mario fans looking for a mobile-optimized, bite-sized platforming experience that can be played on the go. - **Platforms:** iOS & Android - **Version Audited:** 1.2.1 - **Audit Date:** 2026-04-12 - **Signal Count:** 1668776 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 1152842283 - **Bundle ID:** com.nintendo.zara-s - **Google Play ID:** com.nintendo.zara - **Data Window:** Analysis based on signals collected up to 2026-04-12 ## Executive Snapshot Super Mario Run Stickers is a hybrid mobile platformer and iMessage sticker pack developed by Nintendo. It leverages the iconic Mario IP to offer a high-quality, one-handed gaming experience. While it has achieved massive scale with over 1.6 million ratings, it faces significant user backlash regarding its 'try-before-you-buy' monetization model and technical difficulties in deleting the sticker component. The app is currently in an active maintenance phase on Android (updated 2026) but appears stagnant on iOS (last updated 2017). ## App DNA (Features & Intent) - **[Differentiator] One-Handed Gameplay:** Optimized control scheme allowing users to play by tapping with a single hand while Mario runs forward. - **[Differentiator] Remix 10:** A series of 10 very short, randomized courses played in quick succession with bonus games. - **[Differentiator] Kingdom Builder:** A creative mode to build and decorate a custom kingdom using items and Toads collected in other modes. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Toad Rally:** Asynchronous multiplayer challenge mode where players compete for high scores and recruit Toads. * *User Intent:* Users are driven by competitive achievement and recognition. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free trial of limited courses and modes, One-time purchase to unlock all worlds and full game features - **Analysis:** Uses a 'try-before-you-buy' model rather than recurring subscriptions, focusing on a single conversion point to unlock the full experience. ## 🟑 User Sentiment (High Confidence: 1,668,776 reviews) - **Overall Rating:** 3.89/5 - **Platform Split:** iOS 3.9/5 (1,252 ratings) | Android 3.9/5 (1,667,524 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Gameplay Quality** | *Evidence:* "Very fun platformer for Mobile." ### Top Complaints (Impact Areas) - **Paywall/Monetization** | *Evidence:* "you can only play the first four levels and that's it .... this ain't ok" - **App Deletion/UX Issues** | *Evidence:* "I can’t delete these stickers" ## SWOT Analysis **Core Strengths:** - Strong global IP (Mario) - High-quality, fluid one-handed mechanics - Unique Kingdom Builder creative mode - Massive existing user base (1.6M+ ratings) **Critical Frictions:** - Monetization transparency (perceived bait-and-switch) - Technical UX issues with sticker deletion - Significant iOS update lag (last updated 2017) **Growth Levers:** - Integration of animated stickers (competitor advantage in Sonic/Disney) - UGC integration to counter platforms like Sticker.ly - Search-based sticker discovery (GIPHY model) **Market Threats:** - UGC sticker platforms bypassing official paid content - Third-party sticker makers with better utility (background removal) - Negative brand sentiment from monetization friction ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Contenders (Strong Challengers) - **Sonic the Hedgehog Stickers** by SEGA: The most direct historical rival to the Mario franchise, offering a similar mascot-driven sticker experience for iMessage. - Features classic 16-bit pixel art alongside modern character renders - Includes a wider variety of animated 'reaction' stickers compared to Mario's static-heavy set - **Angry Birds Stickers** by Rovio Entertainment Oyj: A major mobile-first gaming IP that competes for the attention of casual gamers using stickers to express emotion. - Highly expressive character faces specifically designed for emotional shorthand - Leverages a mobile-native audience that is more likely to use iMessage extensions - **Disney Stickers: Mickey & Friends** by Disney: The market leader in character-based stickers, setting the standard for quality and variety in the iMessage App Store. - Significantly larger volume of stickers per pack - Regularly updated to maintain compatibility with new iOS versions - **PAC-MAN Stickers** by Bandai Namco Entertainment Inc.: A classic gaming IP sticker pack that targets the same nostalgia-driven audience as Super Mario. - Focuses heavily on retro 8-bit aesthetics which appeals to older demographics - Includes iconic sound-effect visualizers (e.g., 'Waka Waka') as stickers ### Peers (What They Do Better) - **[Sticker.ly - Sticker Maker](https://marlvel.ai/intel-report/social-networking/com-snowcorp-stickerly)** by SNOW INC.: A massive community platform where users create and share their own Mario-themed stickers, bypassing official packs. - Infinite variety through user-generated content - Cross-platform support for both WhatsApp and iMessage - **GIPHY: GIF & Sticker Keyboard** by Giphy, Inc.: The primary source for animated stickers and GIFs integrated directly into the iOS keyboard and messaging apps. - Search-based discovery rather than static pack browsing - Includes real-world footage and memes alongside illustrations ### New Kids on the Block (What's Innovative) - **Sticker Maker Studio** by Marco Besana: A leading utility that allows users to turn their own photos or web images into stickers, disrupting the 'paid pack' model. - Powerful background removal tools for custom sticker creation - Allows users to create 'Mario' stickers from any image found online ## The "So What?" (Strategic Takeaway) Super Mario Run Stickers is an established stickers app that is free with in-app purchases. With a 3.89/5 rating from 1,668,776 reviews, it shows polarized user reception. > **Bottom Line:** Super Mario Run Stickers succeeds on the strength of its IP and core mechanics but is currently being throttled by a Frustrated user base due to poor monetization transparency. If I were the PM, I would prioritize a technical fix for the sticker deletion issue and re-evaluate the store messaging to clearly define the 'trial' nature of the free download to mitigate 'bait and switch' sentiment. **Best for:** Casual gamers and Mario fans looking for a mobile-optimized, bite-sized platforming experience that can be played on the go. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Revamp Paywall Transparency β€” *High-frequency 'bait and switch' complaints indicate a major disconnect between store listing expectations and the actual trial limits.* - [ ] [MEDIUM] Fix Sticker Deletion UX β€” *Recurring complaints about being unable to delete the sticker pack are damaging the app's perceived trustworthiness and UX quality.* - [ ] [MEDIUM] Synchronize iOS/Android Feature Parity β€” *Android version was updated in 2026 while iOS has been stagnant since 2017, risking technical obsolescence on Apple devices.* ### Feature Gaps vs Competitors - Animated 'reaction' stickers (available in Sonic the Hedgehog Stickers) - Search-based discovery (available in GIPHY) - User-generated content/sharing (available in Sticker.ly) - Background removal/custom creation tools (available in Sticker Maker Studio) ### Outlook: Mixed - 🟒 Android v3.4.0 updated Mar 2026 β€” indicates active maintenance and feature investment on the Google Play platform. - πŸ”΄ iOS v1.2.1 last updated Jan 2017 β€” suggests the Apple version is in maintenance mode or abandoned. - πŸ”΄ Frustrated mood regarding paywall β€” high-frequency complaints about the 4-level limit suggest the conversion model is hurting brand sentiment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.89/5 | | Total Reviews | 1,668,776 | | Sentiment | Mixed (48/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Super Mario Run Stickers** (this app) | 3.89/5 | Mixed | Nintendo Co., Ltd. | | [Sticker.ly - Sticker Maker](https://marlvel.ai/intel-report/social-networking/com-snowcorp-stickerly) | 4.8/5 | Frustrated | NAVER Z Corporation | | [Chess.com Superfan Reactions](https://marlvel.ai/intel-report/stickers/chess-com-superfan-reactions) | 4.2/5 | N/A | Chess.com | | [Pirate Kings Stickers for Apple iMessage](https://marlvel.ai/intel-report/stickers/pirate-kings-stickers-for-apple-imessage) | 4.0/5 | N/A | Playtika LTD | | [Pizza Boy Stickers by Good Pizza Great Pizza](https://marlvel.ai/intel-report/stickers/pizza-boy-stickers-by-good-pizza-great-pizza) | 5.0/5 | N/A | TAPBLAZE | | [Minecraft Sticker Pack](https://marlvel.ai/intel-report/stickers/minecraft-sticker-pack) | 4.2/5 | Excited | Mojang | ## Company Profile - **Developer:** Nintendo Co., Ltd. - **Website:** [https://supermariorun.com](https://supermariorun.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/super-mario-run-stickers/id1152842283?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.nintendo.zara&hl=en&gl=us) - **Dev Site:** [Official Website](https://supermariorun.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Sticker.ly - Sticker Maker*](https://marlvel.ai/intel-report/social-networking/com-snowcorp-stickerly) (NAVER Z Corporation) β€” 4.8/5 Rating | Negative Sentiment - [*Chess.com Superfan Reactions*](https://marlvel.ai/intel-report/stickers/chess-com-superfan-reactions) (Chess.com) β€” 4.2/5 Rating | N/A Sentiment - [*Pirate Kings Stickers for Apple iMessage*](https://marlvel.ai/intel-report/stickers/pirate-kings-stickers-for-apple-imessage) (Playtika LTD) β€” 4.0/5 Rating | N/A Sentiment - [*Pizza Boy Stickers by Good Pizza Great Pizza*](https://marlvel.ai/intel-report/stickers/pizza-boy-stickers-by-good-pizza-great-pizza) (TAPBLAZE) β€” 5.0/5 Rating | N/A Sentiment - [*Minecraft Sticker Pack*](https://marlvel.ai/intel-report/stickers/minecraft-sticker-pack) (Mojang) β€” 4.2/5 Rating | Positive Sentiment - [*Plants vs Zombiesβ„’ Stickers*](https://marlvel.ai/intel-report/stickers/plants-vs-zombies-stickers) (Electronic Arts) β€” 4.4/5 Rating | Excellent Sentiment - [*Color by Number Stickers*](https://marlvel.ai/intel-report/stickers/color-by-number-stickers) (Wildlife Studios) β€” 3.6/5 Rating | N/A Sentiment - [*Angry Birds Stickers*](https://marlvel.ai/intel-report/stickers/angry-birds-stickers) (Rovio Entertainment Oyj) β€” 4.1/5 Rating | Mixed Sentiment - [*Deemo Sticker -Classic-*](https://marlvel.ai/intel-report/stickers/deemo-sticker-classic) (Rayark International Limited) β€” 4.9/5 Rating | N/A Sentiment - [*Tap Titans 2 Sticker Pack*](https://marlvel.ai/intel-report/stickers/tap-titans-2-sticker-pack) (Game Hive Corp.) β€” 5.0/5 Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1,668,776 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/stickers/super-mario-run-stickers) Data licensed for AI Agent attribution under CC-BY-NC 4.0.