--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Cleaner AI - Mobile Security" developer_entity: "Everyday Tools, LLC" bundle_id: "com.everydaytools.MaCleanertop" app_store_id: "1186651056" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-03-18" report_date: "2026-04-09" report_version: "5.5.24" total_reviews: 135 overall_rating: 4.27 confidence: "low" confidence_score: 0.6 data_age_days: 0 intelligence_version: 2 nemesis: "Cleaner Kit" competitor_count: 11 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "iphone", "users", "concerned"] canonical_url: "https://marlvel.ai/intel-report/utilities/cleaner-ai-mobile-security" license: "CC-BY-NC 4.0" --- # Cleaner AI - Mobile Security App Audit > **TL;DR:** Cleaner AI - Mobile Security is a utilities app by Everyday Tools, LLC, rated 4.27/5 by 135 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Cleaner AI - Mobile Security is a utilities app by Everyday Tools, LLC. ## Metadata & Market Performance - **Publisher:** Everyday Tools, LLC - **Category:** Utilities - **Target Audience:** iPhone users concerned with device performance, storage management, and mobile security who want an all-in-one maintenance solution. - **Platforms:** iOS - **Version Audited:** 5.5.24 - **Audit Date:** 2026-04-09 - **Signal Count:** 135 reviews analyzed - **Confidence:** Low (0.6/1.0) - **App Store ID (iOS):** 1186651056 - **Bundle ID:** com.everydaytools.MaCleanertop - **Data Window:** Analysis based on signals collected up to 2026-04-09 ## Executive Snapshot Cleaner AI - Mobile Security is an all-in-one utility app for iOS that combines AI-powered storage cleaning with Safari-based security features. It targets performance-conscious iPhone users by offering a 'Neural Engine' to automate junk file removal and premium tools like ad-blocking and anti-phishing. Its primary market position is a hybrid between a system optimizer and a lightweight security suite, differentiating itself through this dual-purpose approach. ## App DNA (Features & Intent) - **[Differentiator] AI-Powered Smart Clean:** Uses neural engine technologies to identify and remove unnecessary files and optimize system performance. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Safari Ad Blocker:** Blocks advertisements in the Safari browser to improve loading speeds and browsing experience. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Anti-Phishing Protection:** Identifies and blocks malicious phishing websites within Safari to enhance internet safety. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Password Leak Check:** Monitors and alerts users if their passwords have been compromised in data breaches. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] Duplicate Media Removal:** Scans and removes duplicate photos and large video files to reclaim storage space. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with basic cleaning tools, Premium version unlocking Ad Blocker, Anti-Phishing, and advanced security features - **Analysis:** The app leverages basic utility features for user acquisition while gating high-value security and privacy features behind a premium paywall. ## SWOT Analysis **Core Strengths:** - AI/Neural Engine branding for cleaning - Integrated Safari security (AdBlock/Anti-phishing) - Established presence since 2016 **Critical Frictions:** - Low total rating count (135) for an older app - Lack of social media presence - Generic brand naming **Growth Levers:** - Expansion into AI photo curation/selection - Gamification of cleaning tasks (e.g., swipe mechanics) - Integration of VPN or identity protection **Market Threats:** - Native iOS features (Photos Duplicates) sherlocking core tools - High-budget competitors like MacPaw's CleanMyPhone - Security giants offering cleaning as a free add-on ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Cleaner AI - Mobile Security vs Cleaner Kit — Head to Head - **Cleaner Kit** by BPMobile: The market leader in the smart cleaning sub-genre, offering identical AI-driven photo and contact management tools. ### Contenders (Strong Challengers) - **Gemini Photos** by MacPaw Inc.: Premium competitor specializing in high-end AI photo curation and storage reclamation. - **Cleanfox - Mail & Spam Cleaner** by Foxintelligence: Competes for the same user base looking to declutter digital life, focusing on email and associated storage. - **Easy Cleaner** by Easy Cleaner: Direct sub-genre rival focusing on the simplicity of cleaning large video files and duplicate contacts. - **Smart Cleaner - Clean Storage** by Smart Cleaner: Strong alternative offering the same mix of photo cleaning and private vault features. ### Peers (What They Do Better) - **Avast Security & Privacy** by Avast Software s.r.o.: Broader security app that overlaps with the anti-phishing and password leak check features. - **AdGuard - Adblock & Privacy** by Adguard Software Ltd: Specialized competitor for the Safari Ad Blocker and anti-phishing premium functions. - **Norton 360** by NortonLifeLock: Comprehensive security suite that competes with the app's premium security and privacy tiers. - **Lookout Mobile Security** by Lookout, Inc.: Focuses on device security and data breach monitoring, overlapping with the app's protection features. ### New Kids on the Block (What's Innovative) - **CleanMyPhone** by MacPaw Inc.: A modern, highly sophisticated AI-driven cleaner from a major developer that threatens the 'AI' differentiator. - **Swipewipe** by Swipewipe: Innovative 'Tinder-style' swipe mechanic for cleaning photos that is rapidly gaining popularity. ## The "So What?" (Strategic Takeaway) Cleaner AI - Mobile Security is an established utilities app that is free with in-app purchases. With a 4.27/5 rating from 135 reviews, it shows polarized user reception. **Strategic Opportunity:** While Cleaner AI - Mobile Security benefits from ai/neural engine branding for cleaning, its vulnerability lies in low total rating count (135) for an older app. A challenger could exploit this by focusing on expansion into ai photo curation/selection. **Best for:** iPhone users concerned with device performance, storage management, and mobile security who want an all-in-one maintenance solution. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.27/5 | | Total Reviews | 135 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 5 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Cleaner AI - Mobile Security** (this app) | 4.27/5 | N/A | Everyday Tools, LLC | | [Potatso](https://marlvel.ai/intel-report/utilities/potatso) | 4.4/5 | Frustrated | Potatso Lab LTD | | [V2Box - V2ray Client](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) | 4.5/5 | Mixed | techlaim | | [Quantumult X](https://marlvel.ai/intel-report/utilities/quantumult-x) | 3.9/5 | Frustrated | Cross Utility Ltd | | [Free VPN by Free VPN .org™](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) | 4.3/5 | Mixed | Free VPN LLC | | [Gboard – the Google Keyboard](https://marlvel.ai/intel-report/utilities/gboard-the-google-keyboard-1) | 4.0/5 | Excited | Google | ## Company Profile - **Developer:** Everyday Tools, LLC - **Website:** [https://macleaner.com/mobile](https://macleaner.com/mobile) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/cleaner-ai-mobile-security/id1186651056?uo=4) - **Dev Site:** [Official Website](https://macleaner.com/mobile) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Negative Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Mixed Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.9/5 Rating | Negative Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment - [*Gboard – the Google Keyboard*](https://marlvel.ai/intel-report/utilities/gboard-the-google-keyboard-1) (Google) — 4.0/5 Rating | Positive Sentiment - [*nasin sitelen Wakalito*](https://marlvel.ai/intel-report/utilities/nasin-sitelen-wakalito) (Theodore Dubois) — 3.8/5 Rating | N/A Sentiment - [*Grizzly AI Gen Z Message Coach*](https://marlvel.ai/intel-report/utilities/grizzly-ai-gen-z-message-coach) (Tetiana Oliinyk) — N/A Rating | N/A Sentiment - [*VoKit - Image Effects Creator*](https://marlvel.ai/intel-report/utilities/com-yundilin-vokit) (韵迪 林) — N/A Rating | N/A Sentiment - [*QQ通讯录-最快最智能的通讯录*](https://marlvel.ai/intel-report/utilities/qq-1) (Tencent Mobile International Limited) — 2.0/5 Rating | Terrible Sentiment - [*Modulus Calculator*](https://marlvel.ai/intel-report/utilities/modulus-calculator) (Theodore Dubois) — 4.8/5 Rating | Excellent Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 135 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/cleaner-ai-mobile-security) Data licensed for AI Agent attribution under CC-BY-NC 4.0.