Report updated Apr 6, 2026
Hollywood Story®: Fashion Star
Casual gamers and fashion enthusiasts who enjoy role-playing, celebrity culture, and creative customization games.
What Is Hollywood Story®: Fashion Star?
Launched Feb 2, 2016
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Extensive personalization options for clothing, fashion style, hairstyle, and makeup.
Audition for and star in blockbuster films to gain fans and progress in the industry.
Launch personal fashion lines and signature fragrances to build a brand.
Connect with friends, visit their homes, and share style tips with other players.
Interact and date Hollywood elite at exclusive events and parties.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and nostalgic appeal, but report aggressive monetization and pricing and technical issues and account loss.”
What Users Love
I feel like I'm a real Hollywood celebrity
It could keep you entertained for hours
Finally I found this game when I was a child I was playing it so much
Pain Points
The dresses are so costly we can buy it only for gems
It just keeps getting greedier & greedier! Everything is outrageously expensive
I have had two accounts disappear, getting sent to the very start tutorial
I can't connect to my account because it's with Facebook
Every time i go somewhere it starts playing an add
Too much add
High confidence · 582.5K reviews available
What are the pros and cons?
Pros
- Deep, multi-layered gameplay loop (Fashion + Career + Social)
- Strong brand recognition and nostalgic value
- Effective use of iconic real-world locations for immersion
Cons
- Severe technical debt regarding account synchronization
- Perception of 'greed' due to aggressive gem-based pricing
- High ad-friction disrupting narrative flow
What is the market outlook?
Growth Opportunities
- Improve cloud-save stability to win back lapsed players
- Introduce more f2p-friendly pathways to earn premium currency
- Leverage AI-driven styling or 3D updates to compete with newer entries
Market Threats
- Social-first competitors (SuitU) capturing younger demographics
- Declining sentiment trend affecting store visibility
- Pay-to-win sentiment driving away the essential casual user base
Who competes with Hollywood Story®: Fashion Star?
The Nemesis
Super Stylist Fashion Makeover
★4.7 (405K)CRAZY STYLE LTD
The leading competitor in the fashion career sub-genre, focusing on styling celebrities and building a reputation in the industry.
The leading competitor in the fashion career sub-genre, focusing on styling celebrities and building a reputation in the industry.
Contenders
Covet Fashion: Dress Up Game
Crowdstar LLC
The dominant force in competitive fashion styling, though it lacks the 'movie star' narrative elements.
The dominant force in competitive fashion styling, though it lacks the 'movie star' narrative elements.
Pocket Styler: Dress Up Game
Nordcurrent UAB
Focuses on competitive styling and trend-setting, appealing to the same fashion-forward audience.
Focuses on competitive styling and trend-setting, appealing to the same fashion-forward audience.
Producer: Choose your Star
★4.6 (43K)Amrita Studio
Focuses on the management side of fame, where players develop the careers of aspiring stars.
Focuses on the management side of fame, where players develop the careers of aspiring stars.
Fashion Fantasy: Glam Stylist
★4.6 (25K)Libii Girls Game
Combines narrative-driven tasks with extensive dress-up and styling challenges.
Combines narrative-driven tasks with extensive dress-up and styling challenges.
Peers
The market leader in the makeover space, capturing the 'glamour and transformation' audience.
Hybrid Makeover & Decorating
A long-standing avatar-based social network focused on fashion and virtual status.
Animated WithMoji
Episode - Choose Your Story
Episode Interactive
While narrative-focused, it heavily features 'becoming famous' and 'celebrity romance' stories.
While narrative-focused, it heavily features 'becoming famous' and 'celebrity romance' stories.
Avakin Life: 3D Avatar Creator
Lockwood Publishing
A 3D social world where players live an aspirational lifestyle through fashion and luxury homes.
A 3D social world where players live an aspirational lifestyle through fashion and luxury homes.
New Kids on the Block
A rapidly growing, highly social fashion game with a strong emphasis on community voting and aesthetics.
DIY Makeup Tools
What are the key takeaways?
Hollywood Story®: Fashion Star is a divisive adventure app that is free with in-app purchases. With a 4.5/5 rating from 582.5K reviews, it receives mixed feedback from users. Users particularly appreciate engaging gameplay, though aggressive monetization and pricing remains a common concern.
Best for: Casual gamers and fashion enthusiasts who enjoy role-playing, celebrity culture, and creative customization games.
How much does it cost?
Model: freemium
Monetization relies on a high-volume free-to-play model, utilizing in-app purchases to accelerate progression and acquire exclusive aesthetic items.