Terms of Service

Marlvel provides an AI intelligence layer — an operating system for mobile app product managers — combining market intelligence, analytics and AI-assisted workflows across its Pulse, Pulse+ and Forge applications. The Service is provided as software-as-a-service (SaaS), accessed over the internet.

Beta to paid plans

The Service is transitioning from a Private Beta to paid subscription plans. Features identified as beta, preview or experimental are provided on an "as is" basis, may change or be withdrawn at any time, and may be less reliable than generally available features.

Plans

The Service is offered under the following plans, the current features and limits of which are described on our pricing page:

• Marlvel Pro — $20 / month;
• Max — $200 / month;
• Team — $599 / month;
• Enterprise — custom pricing and terms.

Availability & no uptime SLA

We aim to keep the Service available but do not guarantee uninterrupted or error-free operation. The Service may be temporarily unavailable for maintenance, updates, or for reasons beyond our control. No uptime service-level agreement (SLA) applies except where expressly agreed in an Enterprise order form. We may modify, add or remove features over time; we will not materially degrade the core functionality of a paid plan during a paid period without notice.

To use most features you must create an account. You agree to:

• provide accurate and complete registration information and keep it up to date;
• keep your credentials confidential and not share them with unauthorised persons;
• be responsible for all activity that occurs under your account, including by your authorised users and team members;
• notify us promptly at legal@marlvel.ai of any suspected unauthorised access or security incident.

You are responsible for configuring access and roles for your team within the Service. We may suspend an account where we reasonably believe it has been compromised or is being used in breach of these Terms. We use industry-standard measures (including rate limiting and automated-abuse detection) to protect the Service, but you remain responsible for safeguarding your own devices and credentials.

You agree to use the Service lawfully and responsibly. You must not, and must not permit anyone to:

• scrape, crawl, harvest or systematically extract data from the Service, or circumvent rate limits, access controls or bot protection;
• reverse engineer, decompile, disassemble, or attempt to derive the source code, models, prompts or underlying architecture of the Service, except to the limited extent such restriction is prohibited by applicable law;
• copy, resell, sublicense, or make the Service available to third parties as a service bureau or competing offering;
• upload or generate content that is illegal, infringing, defamatory, harmful, malicious (including malware), or that violates the rights or privacy of others;
• use the Service to build a competing product, to train a competing machine-learning model, or to benchmark it for those purposes without our written consent;
• interfere with, overload, or disrupt the integrity, security or performance of the Service;
• misrepresent AI-generated output as wholly human-authored where that would be deceptive or unlawful, or use outputs in a manner prohibited by the EU AI Act or other applicable law.

We may investigate suspected violations and may suspend or terminate access for serious or repeated breaches, with notice where reasonably practicable.

As between you and Marlvel, you retain all rights, title and interest in the data, files, prompts and other materials you submit to the Service ("Customer Content"). You are responsible for your Customer Content and for ensuring you have the rights necessary to submit it and to grant the licence below.

You grant Marlvel a limited, worldwide, non-exclusive, royalty-free licence to host, store, process, transmit and display Customer Content solely to operate, secure, maintain and provide the Service to you (including routing inputs to the AI providers in Section 10 to generate outputs you request). This licence ends when the relevant Customer Content is deleted or your account is closed, except for residual backups retained for a limited period and for records we must keep by law.

We do not train, fine-tune or develop our own or third-party foundation models on your private Customer Content. We do not use inputs or outputs tied to your account to train our own models. Where we improve the Service using usage information, we do so with aggregated or de-identified data that does not identify you or expose your Customer Content. Our processing of personal data is described in our Privacy Policy.

You are interacting with an AI system, and some content shown to you is generated by artificial intelligence (EU AI Act, Article 50 transparency). The Service uses large language models and other AI to produce insights, analyses, specifications and other outputs ("Outputs").

Because Outputs are generated by AI, you acknowledge that:

• Outputs are provided "as is", may be inaccurate, incomplete, outdated, or misleading, and may not reflect real-world facts;
• Outputs are not professional, legal, financial, medical or investment advice, and must not be relied on as such;
• similar inputs may produce different Outputs, and Outputs may not be unique to you;
• you are solely responsible for reviewing, verifying and validating Outputs before relying on or acting on them, and for your decisions and any results arising from your use of them;
• you must not use Outputs in any way that is unlawful, infringes third-party rights, or breaches Section 5.

To the extent Outputs can be owned and as between you and us, we assign to you our rights in the Outputs generated for you, subject to your compliance with these Terms and to any rights of the underlying AI providers.

The Service, including its software, applications (Pulse, Pulse+, Forge), models, prompts, datasets, user interfaces, designs, documentation, trademarks and all related intellectual property, is and remains the exclusive property of Marlvel and its licensors. Except for the limited right to use the Service granted under these Terms, no rights are transferred to you.

We grant you a non-exclusive, non-transferable, revocable right to access and use the Service for your internal business purposes during your subscription, subject to these Terms and your plan limits. You may not remove or alter any proprietary notices. If you provide feedback or suggestions, you grant us a perpetual, royalty-free right to use them to improve the Service without obligation to you.

To deliver the Service we rely on trusted third-party providers ("sub-processors"), including for hosting, analytics, monitoring, security, email and AI. By using the Service you acknowledge that Customer Content and personal data may be processed by these providers under appropriate safeguards.

Current sub-processors include:

• Google Cloud Platform — hosting (Cloud Run + Cloud SQL), primary region in the United States;
• PostHog and Amplitude — product analytics (EU);
• Sentry — error monitoring;
• Google Analytics 4 — event tracking;
• Anthropic, OpenAI and Google — large language model providers for AI features; Anthropic and OpenAI do not train their models on customer API data under their commercial API terms; for other providers we use services and configurations intended to prevent training on your content;
• Mistral AI — large language model provider for AI features (European Union (France); processed in the EU);
• Stripe — payment processing and billing (United States; SCCs);
• Slack (Salesforce, Inc.) — workspace messaging integration and operational alerting (United States; SCCs);
• Meta Platforms, Inc. / WhatsApp Cloud API — messaging delivery for users who connect via WhatsApp (United States; SCCs);
• LangSmith (LangChain, Inc.) — AI tracing and observability (debugging and quality monitoring) (United States; SCCs);
• Brave Search (Brave Software, Inc.) — web search to answer in-product queries (United States; SCCs);
• Firecrawl (Mendable, Inc.) — web content retrieval (United States; SCCs);
• Resend — transactional email.

The current, authoritative list is maintained at /sub-processors, and details of how we handle personal data are in our Privacy Policy. Your use of any third-party service is also subject to that provider's own terms.

The Service is offered to customers worldwide except in mainland China. The Service is not offered to, and may not be used by, persons or entities located in mainland China (the People's Republic of China, excluding Hong Kong, Macau and Taiwan). We may block or terminate access we reasonably believe originates from a restricted territory.

You are responsible for complying with all laws applicable to you in your jurisdiction, including data-protection, content and import requirements. You represent that you are not subject to applicable sanctions or export-control restrictions, and you agree not to use, export or re-export the Service in violation of any applicable French, EU, or other export-control or sanctions laws.

To the maximum extent permitted by French law, the Service and all Outputs are provided "as is" and "as available", without warranties of any kind, whether express, implied or statutory, including any implied warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, secure, or that Outputs will be accurate or reliable.

Nothing in these Terms excludes or limits any warranty or guarantee that cannot be excluded or limited under French law, including the statutory guarantee against hidden defects (garantie des vices cachés) where applicable.

As a business customer, you agree to defend, indemnify and hold harmless Marlvel, its officers, employees and agents from and against any third-party claims, damages, liabilities, costs and reasonable legal fees arising out of or relating to: (a) your Customer Content; (b) your use of the Service or of any Outputs in breach of these Terms or applicable law; (c) your violation of Section 5 (Acceptable Use) or the rights of any third party; or (d) your breach of the geographic, export or sanctions obligations in Section 10.

We will promptly notify you of any such claim, give you reasonable control of the defence (provided no settlement adversely affecting us is made without our consent), and cooperate at your expense.

These Terms apply for as long as you use the Service or hold an account. Either party may terminate: you, at any time, by cancelling your subscription and closing your account; we, for convenience on reasonable notice, or immediately if you materially breach these Terms, fail to pay, or use the Service unlawfully.

On termination or expiry:

• your right to access the Service ends, and we may disable your account;
• accrued fees remain payable; pre-paid fees are non-refundable except as required by law or Section 4;
• you will have a data export window of 30 days from termination to retrieve your Customer Content using the available export tools, after which we may delete it, subject to records we must retain by law and routine backups;
• provisions that by their nature should survive (including Sections 6, 8, 11, 12, 13, 16) survive termination.

We may update these Terms from time to time, for example to reflect changes in the Service, our sub-processors, or applicable law. We will post the updated Terms with a new effective date and, for material changes, give you reasonable prior notice (by email or in-product) and, where required, request your renewed acceptance before the changes apply to you.

Your continued use of the Service after non-material changes take effect constitutes acceptance of the updated Terms. If you do not agree to a material change, your remedy is to stop using and cancel the Service before the change takes effect.

These Terms and any dispute or claim arising out of or in connection with them or the Service (including non-contractual disputes) are governed by French law, without regard to conflict-of-law rules. The parties will seek to resolve any dispute amicably first.

Failing an amicable resolution, the courts of Lyon, France shall have exclusive jurisdiction, to the extent permitted by applicable law. Where you contract as a consumer with mandatory rights, this clause does not deprive you of the protection of mandatory provisions of the law of your country of residence or of competent courts there.

For any question about these Terms or the Service, contact us:

• Publisher: MARLVEL.AI, SAS — share capital 5,000 € — SIREN 993 573 666, RCS de Lyon — VAT FR56993573666;
• Registered office: 254 Rue Vendôme, 69003 Lyon, France;
• Director of publication / President: Jérôme VUILLEMOT;
• Email: legal@marlvel.ai;
• Hosting: Google Cloud EMEA Limited, Velasco, Clanwilliam Place, Dublin 2, Ireland.

See also our Privacy Policy and Sub-processors list.