By Toast
Report updated Apr 11, 2026
MyToast
For restaurant employees working at establishments that utilize the Toast POS and Payroll ecosystem.
MyToast is a well-regarded business app that is completely free. With a 4.8/5 rating from 8.2K reviews, it maintains solid user satisfaction. Users particularly appreciate ease of use, though payroll and payment delays remains a common concern.
What Is MyToast?
Current Momentum
v1.40.0
No release notes available.
Active Nemesis
Square Team
By Square
Other Rivals
7-Day Rank Pulse 🇺🇸
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides employees with instant access to a portion of their earned tips and wages after their shift ends.
Enables authorized team members to view personal stats like sales, average order value, and guests served.
A prepaid Mastercard for receiving wages and tips, offering free ATM access within the MoneyPass network.
Who is it for & how much does it cost?
Target Audience
Restaurant employees working at establishments that utilize the Toast POS and Payroll ecosystem.
Pricing
Free- Free for employees of Toast-enabled restaurants
Monetization is B2B-focused; the app serves as a retention tool for the employer while driving adoption of Toast's fintech products (Pay Card).
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Toast make?
Toast Now
Business
Toast - Local Restaurants
Food & Drink
Toast Tables
Food & Drink
Events Manager by Toast
Business
User Sentiment
iIndependent intel reports to help builders create better apps. Accuracy improves every day. For informational purposes only.High confidence · 8.2K reviews available
What is the recent mood?
“Recent user voice shows a excited sentiment. Users appreciate ease of use, but report payroll and payment delays.”
What Users Love
It's so easy to use.
loved it..very easy to navigate!
What Frustrates Users
twice now I've been close to not making my rent because checks are delayed
toast payroll sucks. Here it is almost Sunday and my pay for Friday hasn't been delivered
What is the competitive landscape for MyToast?
How's The Business Market?
How does it evolve in the Business market?
| Chart | Rank | Change |
|---|---|---|
| Free | #70 | ▲8 |
Business Market Trend
Business market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Head to Head
Square Team holds the edge in scale and general workforce management features, but MyToast provides deeper, restaurant-specific performance data that empowers servers to track their own efficiency and earnings potential.
What sets MyToast apart
- +
Specific restaurant performance metrics (guests served, average order value) not found in Square's employee app
- +
Direct integration with Toast Pay Card for instant, fee-free tip access within a closed-loop system
What's Square Team's Edge
- -
Significantly larger user base and higher rating volume (150k+ vs 6k) indicating greater market penetration
- -
Broader utility for non-restaurant retail sectors, providing more flexibility for workers with multiple jobs
Contenders
7shifts: Employee Scheduling
★4.8 (26K)7shifts, Inc.
A dominant restaurant-specific scheduling platform that many Toast customers use as a third-party alternative for labor management.
Advanced tip pooling and distribution calculators specifically designed for complex restaurant structures
Employee engagement tools like 'Shift Feedback' and 'Manager Log' to improve workplace culture
Homebase: Scheduling & Payroll
Pioneer Works, Inc.
A leading all-in-one app for hourly teams that competes directly on scheduling, payroll, and early wage access.
Built-in hiring and onboarding tools allowing managers to recruit directly from the platform
Cash out features that allow employees to access earnings before payday regardless of the payroll provider
Deputy: Shift Schedule Maker
★4.7 (3K)Deputy.com
A global leader in shift management that provides high-end compliance and scheduling features for large restaurant groups.
AI-powered auto-scheduling based on demand forecasting and labor cost targets
Robust legal compliance features for 'Fair Workweek' and meal break laws across different jurisdictions
Peers
Deeply entrenched in enterprise restaurant operations with long-standing corporate contracts
Comprehensive back-office inventory and labor management suite
Airlearn - Language Learning
★4.7 (40K)UNACADEMY INC
A financial utility app that shares the same target audience of hourly workers seeking instant access to earned wages.
Not tied to a specific employer or POS system, allowing workers to track hours across any job
Includes credit monitoring and financial health tools alongside wage access
Workday
Workday
The HR and payroll system of record for many large restaurant chains that use Toast for POS but Workday for corporate functions.
Full-spectrum HR suite including benefits, career development, and performance reviews
Unified platform for all corporate and field employees
The outtake for MyToast
SWOT Analysis
Core Strengths
- Deep POS integration for restaurant-specific performance metrics
- High rating volume and strong UI/UX praise
- Closed-loop financial ecosystem with Toast Pay Card
Critical Frictions
- Critical payroll delivery delays causing user financial distress
- Broken communication features (chat/photo upload)
- Persistent logout and paystub download bugs
Growth Levers
- Integrated team messaging to match Square Team
- Tip pooling and distribution calculators to compete with 7shifts
- Hiring and onboarding tools to match Homebase
Market Threats
- Square Team's superior scale and Cash App integration
- Kickfin's card-agnostic instant tip payout model
- Declining sentiment trend due to core reliability issues
What are the next best moves?
Resolve Payroll Latency
Top complaint theme regarding delayed checks is a critical churn risk and directly impacts the 'declining' sentiment trend.
Fix Chat and Photo Upload Functionality
Users report buttons for chat and photo sending 'never seem to work,' creating a functional gap compared to Square Team's integrated messaging.
Implement Team Messaging Platform
Square Team (Nemesis) features an integrated communication platform; MyToast currently lacks this, limiting its utility as a full workforce management tool.
Feature Gaps vs Competitors
- Integrated team messaging (available in Square Team)
- Tip pooling calculators (available in 7shifts)
- Hiring and onboarding tools (available in Homebase)
- AI-powered auto-scheduling (available in Deputy)
- Card-agnostic tip payouts (available in Kickfin)
Key Takeaways
MyToast is a powerful retention tool with a unique data moat in restaurant performance metrics, but it is currently vulnerable due to critical payroll reliability issues. If I were the PM, I would prioritize stabilizing the payout pipeline and fixing communication bugs before Square Team's larger ecosystem further erodes the user base.
Where Is It Heading?
Mixed Signals
Ranked #70 Free (↑8) in Category 6000 — showing active growth and adoption.
Sentiment trend is declining due to 'Frustrated' users reporting delayed payroll and broken chat features.
Last updated Mar 31, 2026 — indicates active maintenance and development cycle.