The Reynolds and Reynolds Company and its affiliates
App Store →Report updated May 13, 2026
FOCUS by Reynolds and Reynolds
For automotive dealership salespeople and management staff using the Reynolds and Reynolds Retail Management System.
FOCUS by Reynolds and Reynolds is an established business app that is available. With a 2.1/5 rating from 180 reviews, it shows polarized user reception.
What is FOCUS by Reynolds and Reynolds?
FOCUS is a CRM mobile app for automotive salespeople, structured around forced-march workflow enforcement within the Reynolds Retail Management System.
Dealerships hire FOCUS to ensure sales process compliance across their staff, though the rigid design often conflicts with the salesperson's need for speed.
Current Momentum
v2.233 · 3w ago
Maintenance- Ships stability updates for enterprise compliance.
- Maintains core workflow enforcement logic.
Active Nemesis
Logile Connect
By Logile
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Dealer-defined workflow enforcement within the sales cycle
Mobile-optimized interface for managing daily customer follow-up activities
Selection of specific test drive paths based on the vehicle model selected
How much does it cost?
- Enterprise-level B2B software provided as part of the Reynolds Retail Management System
The app functions as a mobile extension of a broader B2B enterprise suite, with access gated by dealership-wide software contracts.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does The Reynolds and Reynolds Company and its affiliates make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for FOCUS by Reynolds and Reynolds?
How's The Business Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target must prioritize stability and performance improvements to close the rating gap while doubling down on automotive-specific workflow automation that Logile lacks.
What sets FOCUS by Reynolds and Reynolds apart
Deep integration with automotive-specific sales workflows and forced-march sales steps
Tailored specifically for the automotive showroom environment rather than general retail
What's Logile Connect's Edge
Superior app stability and performance reflected in a much higher user rating
Robust task management and workforce scheduling features that increase daily app utility
Contenders
Utilizes a unique virtual notebook interface that simplifies task entry compared to complex CRM workflows
Focuses exclusively on tomorrow-oriented task management, reducing cognitive load for busy sales professionals
Delivers real-time analytics dashboards that provide immediate visibility into operational performance across multiple locations
Includes robust photo documentation tools for compliance and audit verification during field visits
Includes native QR code scanning for rapid asset identification and work order initiation
Utilizes geolocation tagging to verify field activity, providing accountability features the target app lacks
Features a smart scheduler that automates technician dispatching, a capability missing from the target app
Provides deep ERP integration, allowing for seamless data flow between mobile and back-office systems
Peers
Features an AI-powered matter assistant that automates administrative tasks and document retrieval for users
Includes automatic time tracking, which provides precise billing data without manual entry requirements
Supports digital signature capture, which is essential for finalizing contracts and work orders in the field
Includes native QuickBooks integration, simplifying the financial reconciliation process for small business owners
Enables mobile payment processing directly within the app, facilitating immediate transaction closure for users
Provides a comprehensive booking dashboard that simplifies complex scheduling and event management tasks
Offers advanced saved search catalogs that allow users to quickly filter and manage large lead databases
Integrates communication tools directly into the CRM, streamlining the outreach process for sales representatives
New Kids on the Block
Provides specialized OC/AC calculators and damage reporting assistants for streamlined field data collection
Enables real-time list sharing between team members, fostering better collaboration than static CRM task lists
The outtake for FOCUS by Reynolds and Reynolds
Strengths to defend, gaps to attack
Core Strengths
- Forced-march workflow enforcement ensures dealership-wide process compliance
- Deep integration with Reynolds Retail Management System provides a B2B distribution barrier
Critical Frictions
- 2.2-star rating indicates poor user adoption
- Rigid workflow design lacks flexibility for high-performing salespeople
- No offline-first capability for showroom dead zones
Growth Levers
- Implement geolocation-based check-ins to replace manual entry
- Add AI-driven lead prioritization to improve daily follow-up efficiency
Market Threats
- Logile Connect’s higher stability and feature-rich workforce management
- Emerging productivity tools offering real-time collaboration features
What are the next best moves?
Audit app performance and stability because the 2.2-star rating indicates high user frustration → improve adoption rates
The 2.2-star rating is significantly lower than workforce management competitors like Logile Connect.
Trade-off: Pause new feature development for the test drive route module — stability has higher impact on churn.
Ship offline-first data sync because showroom dead zones are a common friction point → increase daily active usage
Salespeople require reliable access in all areas of the dealership, which the current online-only model fails to provide.
Trade-off: Deprioritize the My Desk UI refresh until the core data sync is reliable.
A counter-intuitive read
The app's rigid forced-march workflow is its primary moat, not a weakness, because it prevents dealership staff from bypassing the sales process, even if it frustrates the individual salesperson.
Feature Gaps vs Competitors
- Real-time operational analytics (available in Zenput but absent here)
- Geolocation-based field activity verification (available in Asset Essentials but absent here)
- Automated technician dispatching (available in FieldAware but absent here)
Key Takeaways
FOCUS maintains its market position through mandatory B2B integration, but the low user rating signals that the rigid workflow design is failing the end-user, so the PM must prioritize performance stability to prevent salesperson churn to more flexible CRM alternatives.
Where Is It Heading?
Mixed Signals
The automotive CRM market is shifting toward mobile-first tools that prioritize salesperson speed and real-time data visibility. FOCUS remains exposed to disruption because its current maintenance-mode cadence cannot keep pace with the stability and feature-rich workforce management tools now entering the showroom floor.
The 2.2-star rating gap against workforce management rivals indicates that the current user experience is failing to meet basic productivity expectations.
Recent updates focused on stability, but the lack of new productivity features suggests the app remains in a maintenance-heavy state.