Report updated Apr 18, 2026

Overview · Full Intel report in progress

Follow Up Boss is an established business app that is available. With a 4.0/5 rating from 779 reviews, it shows polarized user reception.

What is Follow Up Boss?

Follow Up Boss is a real estate lead management system that centralizes lead distribution from over 200 sources into a single mobile interface. It enables agents to manage their database, communicate with prospects, and track activity while on the go. The app requires a paid subscription to function.

Current Momentum

v6.04 · 5d ago

Intense

Last updated 5d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Business

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Lead CommunicationStandard

Allows users to send and receive text messages, including group texts, and manage email templates.

Dialer Add-onStandard

Enables users to make and automatically log calls directly to leads.

Task and Note ManagementStandard

Provides tools to view, edit, and complete tasks, as well as manage notes for individual leads.

Activity TrackingStandard

Offers visibility into lead behavior and history to help agents prioritize follow-ups.

How much does it cost?

Subscription

Who Built It?

Zillow.com app icon 1
Zillow.com app icon 2
Zillow.com app icon 3
Zillow.com app icon 4

Zillow.com

(7.7M)

Providing an end-to-end digital real estate ecosystem for buyers, renters, and professionals to navigate the property lifecycle.

Portfolio

7

Apps

Free 6
Lifestyle50%
Productivity17%
Business17%

Who is Zillow.com?

Zillow has transitioned from a search portal to a 'super app' ecosystem that vertically integrates consumer search with professional B2B tools for agents and landlords. Their primary moat is the proprietary data layer and a massive top-of-funnel audience that feeds their high-margin Premier Agent lead-generation engine. The portfolio shows a strategic shift toward immersive technology and operational productivity tools, aiming to own the entire transaction lifecycle rather than just the discovery phase.

Who is Zillow.com for?

  • Home buyers
  • Renters
  • Real estate professionals seeking data-driven property insights
  • Transaction management tools
Intense

Portfolio momentum

Maintains an intense development cycle with 53 updates across 7 active apps in the last 6 months, including recent major releases within the last 11 days.

Last release · 11d agoActive apps · 7

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Follow Up Boss?

How's The Business Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Follow Up Boss

Key Takeaways

While the app provides essential mobile access to CRM data, users frequently report performance issues, stability concerns, and a lack of feature parity with the web version.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Follow Up Boss, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Follow Up Boss Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/intel-report/business/follow-up-boss

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