By GoCodes
Report updated May 13, 2026
GoCodes Asset Tracking
For mid-market construction, trade, and industrial companies with 250 to 2,000 employees needing to manage tools and equipment.
GoCodes Asset Tracking is a well-regarded business app that is available. With a 4.6/5 rating from 445 reviews, it maintains solid user satisfaction. Users particularly appreciate ease of scanning, though setup friction remains a common concern.
What is GoCodes Asset Tracking?
GoCodes is a B2B asset management service for industrial companies, providing cloud software and QR-based mobile scanning on iOS and Android.
Industrial firms hire GoCodes to maintain visibility over distributed tools and equipment, reducing loss and replacement costs through a physical-to-digital tracking contract.
Current Momentum
v3.90 · 2w ago
Maintenance- Ships regular cloud-sync stability updates.
- Maintains consistent QR-scanning feature cadence.
Active Nemesis
Pharos Print
By Pharos Systems
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Physical QR labels provided with the service for scanning assets via smartphone camera
Scan and update asset status without an active internet connection, syncing data once connectivity returns
Automatic asset discovery and location tracking using G-100 Bluetooth Beacons
How much does it cost?
- Free trial available
- Paid subscription required for cloud-based software access
Subscription model anchored in B2B asset management, with pricing tiered by asset count and hardware integration requirements.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does GoCodes make?
What do users think recently?
Medium confidence · 24 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate ease of scanning, but report setup friction.
Limited review volume (24 reviews). Sentiment analysis will deepen as more data lands.
What is the competitive landscape for GoCodes Asset Tracking?
How's The Business Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
GoCodes should emphasize its broader asset flexibility to differentiate from Pharos's narrow, hardware-dependent print niche.
What sets GoCodes Asset Tracking apart
GoCodes offers a more versatile, general-purpose asset management solution beyond just printing hardware.
Superior user sentiment and higher app store ratings indicate a more intuitive mobile experience for field users.
What's Pharos Print's Edge
Deep integration with enterprise print infrastructure provides a sticky, mission-critical workflow for large organizations.
Specialized finishing options control offers granular hardware management that GoCodes does not currently support.
Contenders
Includes outbound faxing capabilities, a niche but necessary feature for legacy business document workflows in specific industries.
Leverages Kdan Cloud services for robust document management, offering a more mature ecosystem for file storage and sharing.
ScannerHD provides advanced OCR and image-to-Excel conversion, which are critical for users digitizing paper-based asset records.
The app features automated scan detection and professional editing tools that streamline high-volume document processing workflows.
simPRO eForms
0Simpro Software PTY LTD
simPRO targets the same field-service audience as GoCodes, focusing on digital form submission and real-time data capture.
Specializes in multimedia capture within digital forms, allowing for richer field data collection than standard QR-based asset tracking.
Designed specifically for trade and service businesses, creating a vertical-specific workflow that GoCodes must compete against in field operations.
Xerox Print & Scan Experience
0Xerox Corporation
This app competes by offering a comprehensive document toolkit that overlaps with the scanning and file distribution needs of asset managers.
Provides a dedicated document toolkit for automated scanning and file distribution, targeting enterprise-level document management efficiency.
Backed by Xerox's enterprise brand, offering a level of institutional trust that appeals to large-scale corporate procurement teams.
Peers
Offers native mobile printing integration, bridging the gap between digital asset management and physical document production.
Provides comprehensive workflow support for content publishing, which is useful for organizations managing large libraries of asset documentation.
Includes a robust task management workflow engine, allowing users to move assets through defined business processes automatically.
Provides global search functionality across all captured content, simplifying retrieval for large-scale asset inventories.
Features a dedicated Legal AI Assistant, providing specialized value for high-compliance industries that GoCodes does not currently address.
Offers advanced security and governance protocols that are essential for enterprise clients managing sensitive or regulated assets.
Utilizes AI-powered knowledge work features to surface relevant documents, a significant step beyond GoCodes' manual asset tracking.
Deep integration with Office 365 creates a seamless environment for knowledge workers, increasing user retention through ecosystem lock-in.
New Kids on the Block
Any pdf converter
0Muhammad Tahir
This app enters the space by offering simplified PDF conversion, a common utility requirement for users managing asset-related documentation.
Focuses on a lightweight, single-purpose utility model that lowers the barrier to entry for users needing quick document conversions.
DocScan+: QR & PDF Scanner App
★5.0 (3)Robust Research And Development Ltd.
This newcomer directly challenges GoCodes' QR-based scanning utility by combining it with high-end document scanning features.
Combines QR scanning with smart document organization, potentially siphoning off users who want a single app for both tasks.
The outtake for GoCodes Asset Tracking
Strengths to defend, gaps to attack
Core Strengths
- Patented QR labels create a physical-to-digital switching cost
- Offline-first sync architecture supports remote industrial workflows
Critical Frictions
- 0.6★ rating gap between iOS and Android platforms
- Manual scanning requirement limits throughput vs automated beacon solutions
Growth Levers
- Expand into wearable-based asset discovery
- Integrate OCR for legacy paper-based asset record digitization
Market Threats
- DocScan+ entry siphons users seeking combined QR and document scanning
- simPRO multimedia capture drains field-service market share
What are the next best moves?
Audit Android mobile experience because 0.6★ rating gap indicates parity issues → close rating gap
The rating gap between iOS and Android platforms suggests a degraded user experience on the latter.
Trade-off: Pause the custom pick-list UI refresh — Android parity is a higher retention risk.
Ship OCR document scanning because newcomers like DocScan+ are siphoning users → defend market share
New entrants are combining QR scanning with document digitization, creating a feature gap.
Trade-off: Deprioritize the Bluetooth beacon firmware update — OCR is a more immediate competitive threat.
A counter-intuitive read
The reliance on manual QR scanning is actually a strength, as it forces a physical touchpoint that increases asset accountability compared to passive, automated beacon-only systems.
Feature Gaps vs Competitors
- Multimedia capture within forms (available in simPRO eForms)
- Advanced OCR and image-to-Excel conversion (available in ScannerHD)
Key Takeaways
GoCodes holds a strong position in industrial asset tracking through its physical QR label lock-in, but the Android rating gap and rising document-scanning competitors threaten its lead, so the PM should prioritize Android parity and OCR integration.
Where Is It Heading?
Mixed Signals
The industrial asset tracking market is shifting toward integrated document and asset management, leaving GoCodes exposed to competitors that bundle OCR and multimedia capture. The PM must address the Android parity gap to prevent churn while expanding the feature set to match modern field-service expectations.
The 0.6★ rating gap on Android suggests the mobile experience is not uniform, which compounds churn risk among field workers.
The patented QR label system continues to provide a high switching cost, protecting the core B2B revenue base from software-only rivals.