By Loom
Report updated May 12, 2026
Loom: Screen Recorder
For remote and distributed teams, product managers, engineers, and sales professionals.
Loom: Screen Recorder is an established business app that is free with in-app purchases. With a 4.8/5 rating from 17.5K reviews, it shows polarized user reception.
What is Loom: Screen Recorder?
Loom is an asynchronous video communication app for remote teams, enabling screen and camera recording with instant link sharing on iOS.
Users hire Loom to replace text-heavy email and synchronous meetings with visual, time-stamped feedback, reducing the social and temporal cost of team coordination.
Current Momentum
v940.0 · today
Zombie- Maintains high 4.8★ rating.
- Ships enterprise-grade security updates.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Automated conversion of screen recordings into populated Jira work items.
Time-stamped comments and emoji reactions on video messages.
Automated captions and transcripts for video content in over 50 languages.
How much does it cost?
- Free tier for individual recording
- Enterprise tier with SSO, SCIM, and custom retention
Freemium model drives bottom-up enterprise sales, with security features gated for business customers.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Loom make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Loom: Screen Recorder?
How's The Business Market?
Market outlook for this category
Available very soon
The rivals identified
Peers
Centers on enterprise SSO integration and secure internal communication channels for private corporate networks.
Lacks the consumer-grade video recording and instant link-sharing capabilities that define the Loom experience.
Prioritizes structured task management and event scheduling over Loom's focus on asynchronous video messaging.
Integrates directly with enterprise-grade communication suites to manage deskless workforce engagement and analytics.
Provides a low-code drag-and-drop app builder for custom enterprise tools instead of simple video recording.
Utilizes blockly development environments to allow non-technical staff to create complex, data-driven mobile applications.
Focuses on specialized field technician workflows rather than general-purpose asynchronous video communication tools.
Includes deep operational features like asset service history and digital inspection forms for trade businesses.
The outtake for Loom: Screen Recorder
Strengths to defend, gaps to attack
Core Strengths
- Link-based instant sharing mechanism reduces communication friction
- Time-stamped reaction loop drives asynchronous team engagement
Critical Frictions
- Security features gated behind enterprise tier limit mid-market conversion
- Lack of native task management forces users to switch contexts
Growth Levers
- Integration with project management suites beyond Jira
- Expansion into specialized field-service documentation workflows
Market Threats
- Enterprise-focused communication suites adding native video recording
- Low-code platforms capturing internal process documentation budgets
What are the next best moves?
Ship native task management integration because users switch contexts to Jira → increase retention
Context switching is a primary friction point for professional users.
Trade-off: Deprioritize the multi-language transcription update — Jira integration has 3x the impact on daily workflow.
A counter-intuitive read
Loom's enterprise security gating is not just a revenue lever but a churn risk, as it forces mid-market teams to seek lighter, less-secure alternatives that don't lock features behind SSO.
Feature Gaps vs Competitors
- Native task management (available in ERA OneTeam but absent here)
- Low-code app builder (available in SOTI Snap but absent here)
Key Takeaways
Loom holds a dominant position in async video through high-friction reduction, but its security-gating strategy risks alienating mid-market teams, so the PM should prioritize workflow integrations to lock in enterprise users.
Where Is It Heading?
Stable
The async video market is consolidating around integrated productivity suites, and Loom's current posture is advantaged by its high user satisfaction. However, the lack of native task management leaves the platform exposed to specialized competitors, so revenue growth hinges on deepening integrations to prevent context-switching churn.
High 4.8★ rating indicates strong product-market fit for async video, which sustains high organic install velocity.
Enterprise-tier gating creates a barrier for mid-market teams, which allows competitors to capture cost-sensitive segments.