Soldo
For finance teams, CFOs, and business owners seeking to decentralize spending while maintaining central control and visibility.
Soldo is an established business app that is available. With a 3.6/5 rating from 572 reviews, it shows polarized user reception. Users particularly appreciate professional expense reporting, though ui responsiveness remains a common concern.
What is Soldo?
Soldo is a business expense management app for finance teams and CFOs, providing card controls and accounting integration on iOS and Android.
Users hire Soldo to decentralize employee spending while maintaining central visibility and control, replacing manual expense reporting with real-time digital oversight.
Current Momentum
v5.37 · 1d ago
Maintenance- Maintains tiered subscription model.
- Ships regular accounting integration updates.
Active Nemesis
Money manager, expense tracker
By Orange Dog
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Set spending caps and approval rules for employees, teams, or projects before transactions occur.
Mobile app enables users to scan and upload receipts directly to the platform for automated categorization.
Syncs transaction data with accounting software like Xero and QuickBooks.
How much does it cost?
- Soldo Standard
- Soldo Plus
- Soldo Unlimited
- Tailored Solutions
Tiered subscription model targeting different business sizes, anchored by specific feature sets like spend management and accounting automation.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Soldo Software make?
What do users think recently?
Medium confidence · Latest 100 of 572 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate professional expense reporting, but report ui responsiveness.
What Users Love
What Frustrates Users
What is the competitive landscape for Soldo?
How's The Business Market?
How does it evolve in the Business market?
Soldo operates in the Business category, maintaining a 3.57★ rating on Android and 4.0★ on iOS. The rating delta between platforms suggests the Android experience is currently a drag on user retention.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇮🇸 Iceland | Business | iOSFree | #79 | ▼42 |
| 🇮🇪 Ireland | Finance | AndroidFree | #182 | NEW |
The rivals identified
The Nemesis
Head to Head
Soldo should focus on bridging the feature gap in automated reminders and improving UI responsiveness to match the high satisfaction levels of this competitor.
What sets Soldo apart
Soldo provides integrated corporate card management and real-time expense controls for business teams
Offers a more professional infrastructure for receipt capture and business-grade financial reporting
What's Money manager, expense tracker's Edge
Provides a more intuitive and highly-rated interface for manual transaction management and categorization
Features robust recurring payment reminders that help users avoid missed deadlines more effectively
Contenders
Leverages home screen widgets for instant visibility into recurring costs without opening the full app
Prioritizes local data storage, appealing to privacy-conscious users who are wary of cloud-based financial tracking
Utilizes automated SMS expense tracking to eliminate manual data entry, a major friction point for users
Includes family sync features that allow for shared financial oversight, unlike Soldo's strictly corporate focus
Integrates voice-to-entry features that streamline expense logging compared to Soldo's more traditional manual input
Focuses on social money conversations and debt tracking, a niche Soldo does not currently address
Fees Management - Student App
★4.6 (1.1K)Generation Next
This app targets the educational and institutional expense management niche, overlapping with Soldo's utility for tracking recurring business-related payments.
Provides specialized offline functionality for fee tracking, ensuring access in areas with poor connectivity
Includes batch student management tools that offer a more structured approach to recurring fee collection
Peers
Facilitates direct utility and bill payments, turning the app into a comprehensive daily financial utility
Includes lifestyle features like flight booking, expanding the app's utility beyond simple business expense management
Calculates real-time tax estimates, providing immediate financial clarity that Soldo's expense app does not offer
Integrates accounting workflows directly into the banking experience, reducing the need for third-party software
Enables instant digital account opening and Mada card issuance directly within the mobile application
Provides deep integration with local banking infrastructure, offering a more complete financial ecosystem than Soldo
Offers comprehensive banking services like Positive Pay and fund transfers that Soldo cannot natively replicate
Provides institutional-grade security and trust that only a traditional commercial bank can offer its clients
New Kids on the Block
Focuses on local-only data storage to ensure maximum privacy for sensitive financial expense tracking
Automated discovery of subscriptions helps users identify hidden recurring costs that Soldo might miss
The outtake for Soldo
Strengths to defend, gaps to attack
Core Strengths
- Proactive approval rules replace manual expense audits
- Integrated accounting sync reduces finance-team overhead
Critical Frictions
- 0.43★ Android-iOS rating gap signals UI regressions
- Manual receipt capture creates high-friction user experience
Growth Levers
- Automated SMS expense tracking could eliminate manual entry
- Wearable integration could capture on-the-go transaction logging
Market Threats
- FinArt's automated SMS tracking reduces manual entry friction
- Kontist's real-time tax estimation provides immediate financial clarity
What are the next best moves?
Rebuild Android UI responsiveness because the 0.43★ rating gap signals churn risk → improve Android rating baseline
Android rating is 3.57★ compared to 4.0★ on iOS, indicating platform-specific friction.
Trade-off: Push the wearable companion app sprint to Q4 — Android parity is a higher retention priority.
Audit SMS parsing feasibility because FinArt's automated entry is a top competitive threat → reduce manual receipt friction
Competitor analysis identifies automated SMS tracking as a key differentiator for FinArt.
Trade-off: Pause the UI refresh on the reporting dashboard — automation has higher impact on daily active usage.
A counter-intuitive read
Soldo's professional-grade spend controls are a stronger moat than the consumer-facing expense trackers, as the B2B switching cost of changing accounting integrations is higher than the convenience of automated SMS parsing.
Feature Gaps vs Competitors
- Automated SMS expense tracking (available in FinArt but absent here)
- Real-time tax estimation (available in Kontist but absent here)
Key Takeaways
Soldo provides essential corporate spend controls, but its reliance on manual receipt entry leaves it vulnerable to automated competitors, so the PM should prioritize SMS parsing to reduce user friction.
Where Is It Heading?
Mixed Signals
The corporate spend management market is consolidating around automated efficiency, and Soldo's manual receipt capture is becoming a liability. The PM must transition from maintenance-mode to feature-parity with automated competitors to prevent churn among efficiency-minded users.
The Android-iOS rating gap signals platform-specific friction, which erodes the daily active habit and compounds the rating drag.
Accounting integration updates maintain parity with core business requirements, ensuring the app remains a necessary tool for finance teams.