Report updated May 12, 2026
Big Little Feelings
For parents of toddlers and young children seeking research-based, practical guidance for behavioral and developmental challenges.
Big Little Feelings is an established education app that is a paid app.
What is Big Little Feelings?
Big Little Feelings is an education app for parents of toddlers that provides mobile access to research-based parenting video courses.
Users hire the app to access expert behavioral guidance in a portable, easy-to-use format that replaces the friction of web-based course portals.
Current Momentum
v46.0 · 1w ago
Maintenance- Shipped dark mode support.
- Fixed deep linking bugs.
Active Nemesis
Positive Parenting Solutions
By Positive Parenting Solutions
Other Rivals
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Gathering signals...
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Access to purchased parenting video modules within a dedicated mobile interface
Alerts for new content, course updates, and parenting news
Bookmark functionality to save specific content for quick retrieval
How much does it cost?
- Individual courses priced from $25 to $74
- Bundles available for combined course access
Direct-to-consumer model selling individual educational modules as one-time purchases, anchored by a 30-day money-back guarantee.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Big Little Feelings make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Big Little Feelings?
How's The Education Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target app should pivot from a simple content delivery vessel to a structured educational platform to compete with the nemesis's curriculum-based authority.
What sets Big Little Feelings apart
Provides a more streamlined, lightweight mobile experience focused on quick access to video content.
Reduces friction for returning users by eliminating password requirements for video library access.
What's Positive Parenting Solutions's Edge
Features a proven, comprehensive curriculum that offers more depth than a simple video repository.
Leverages a long-standing market presence with thousands of reviews to build immediate user authority.
Peers
Integrates a developmental milestone calendar to help parents track specific growth markers over time.
Supports multi-child tracking, allowing parents to manage data for several children within one interface.
The outtake for Big Little Feelings
Strengths to defend, gaps to attack
Core Strengths
- High-trust brand authority built on research-backed parenting advice
- Lightweight mobile interface reduces friction for returning users
Critical Frictions
- Content-consumption-only model lacks long-term retention hooks
- No community or interactive features to drive daily active usage
Growth Levers
- Integrate developmental milestone tracking to create ongoing utility
- Expand B2B partnerships with preschools using the existing video library
Market Threats
- Curriculum-based rivals siphon users seeking structured progress
- Lack of subscription model limits recurring revenue stability
What are the next best moves?
Ship developmental milestone tracking because it provides ongoing utility beyond video consumption → increase long-term retention
Competitors like The Observant Mom use milestone tracking to maintain user engagement after initial content consumption.
Trade-off: Pause the development of new video modules — existing library is sufficient for current user needs.
A counter-intuitive read
The app's lack of a subscription model is a strength, as it avoids the 'subscription fatigue' that drives parents to cancel recurring payments for parenting tools.
Feature Gaps vs Competitors
- Developmental milestone tracking (available in The Observant Mom but missing here)
- Multi-child tracking (available in The Observant Mom but missing here)
- Structured 7-step success system (available in Positive Parenting Solutions but missing here)
Key Takeaways
Big Little Feelings succeeds as a high-trust content repository, but the lack of ongoing utility leads to post-purchase churn, so the PM should prioritize adding milestone tracking to keep parents engaged after course completion.
Where Is It Heading?
Stable
The parenting education market is shifting toward utility-driven platforms that track child development alongside content consumption. Big Little Feelings remains exposed to churn because its current design treats the app as a static library rather than an active parenting companion.
Recent updates focused on stability and UI tweaks, indicating the app is currently in a maintenance phase rather than aggressive feature expansion.
The absence of community features creates a churn risk as users complete their course modules and have no reason to return to the app.