By Crayola
Report updated Apr 20, 2026
Crayola Create and Play: Kids
For children interested in creative play and educational skill-building.
Overview · Full Intel report in progress
Crayola Create and Play: Kids is an established education app that is available. With a 4.2/5 rating from 37.4K reviews, it shows polarized user reception.
What is Crayola Create and Play: Kids?
Current Momentum
v2.56 · 3d ago
IntenseLast updated 3d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
EducationRating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides unlimited coloring pages, glow art tools, and pixel art creation.
Allows users to craft and customize 3D models such as dinosaurs and rocket ships.
Integrates STEM and STEAM educational techniques to encourage critical thinking through creative activities.
Features interactive digital learning experiences developed alongside experts from the Smithsonian Institution.
How much does it cost?
Who Built It?
Crayola
Providing a safe, digital creative space for children to explore art, 3D design, and interactive play. Bridging physical brand heritage with educational mobile experiences.
Portfolio
3
Apps
Who is Crayola?
Crayola leverages its established brand equity to transition from physical art supplies to a digital-first subscription model for children. Their strategic moat is built on institutional credibility, specifically through collaborations like the Smithsonian Institution, which differentiates their educational content from generic creative apps. The portfolio reflects a clear pivot toward recurring revenue via subscription-based platforms, while maintaining legacy free-to-play companion tools to drive brand ecosystem engagement.
Who is Crayola for?
- Parents
- Caregivers seeking safe
- Educational
- Creative digital environments for children
Portfolio momentum
Released 19 updates across 3 apps in the last 6 months, with the top two titles receiving updates within the last 24 hours, indicating highly active development.
What other apps does Crayola make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Crayola Create and Play: Kids?
How's The Education Market?
How does it evolve in the Education market?
| Chart | Rank | Change |
|---|---|---|
| Free | #85 | NEW |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Crayola Create and Play: Kids
Key Takeaways
The app leverages the Crayola brand to provide a structured, award-winning digital environment for children to engage in creative and educational activities.
Where Is It Heading?
Trend analysis
Available very soon