Report updated Apr 2, 2026
(How to) Pronounce PRO
v1.5.6Language learners, international students, and professionals (actors, singers, public speakers) looking to improve their English fluency and pronunciation accuracy.
What Is (How to) Pronounce PRO?
Launched Jan 18, 2015
Updated Aug 2023
What does it look like?
What are the key features?
Hardware-software synergy using bone conduction technology for real-time voice feedback and hands-free learning.
Automatic & Rhythmic Repetition Technique designed to build natural linguistic habits and confidence twice as fast.
Patented filter technology that focuses user attention on specific English auditory frequencies to improve rhythm and self-correction.
What's new?
Mixed SignalsThe app's core features and pricing remain stable, but the competitive analysis has been updated to acknowledge the growing threat of AI-native solutions and potential maintenance risks.
Updated Competitive SWOT
Added concerns regarding hardware-dependent scalability and potential iOS maintenance lag, while highlighting AI-native competitors as a primary threat.
Expanded Target Audience
Included 'singers' in the target professional audience segment.
Competitive Landscape Refresh
Updated competitor list to include more relevant AI-native players like 'Speak' and replaced niche apps with more direct competitors like 'Accent Training Lab'.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Paid | #86 | ▼2 |
What are the pros and cons?
Pros
- Strong, high-rated pedagogical methodology (ARRT).
- Unique hardware integration (bone conduction) creates a high switching cost.
- Patented auditory frequency technology provides a defensible technical moat.
Cons
- Lack of social media presence limits organic growth.
- Android version lacks the maturity and monetization features of the iOS version.
- Outdated last-updated timestamp on iOS suggests potential maintenance lag.
What is the market outlook?
Growth Opportunities
- Expansion into B2B markets (corporate communication training).
- Leveraging the new Android user base to test subscription-based revenue models.
- Developing a community-driven feedback loop.
Market Threats
- AI-native competitors are evolving faster in real-time conversational feedback.
- Generalist apps are increasingly adding advanced pronunciation features.
- Hardware-dependent features may struggle to scale compared to software-only AI solutions.
Who competes with (How to) Pronounce PRO?
The Nemesis
Why it's a threat
- +
Human Pronunciation Coaching
- +
Immersion-Based Learning
Contenders
ELSA Speak - English Learning
Elsa Corp
Direct competitor in AI-driven English pronunciation training using speech recognition to provide real-time feedback.
Direct competitor in AI-driven English pronunciation training using speech recognition to provide real-time feedback.
Rosetta Stone: Learn Languages
Rosetta Stone, Ltd.
A major market player offering comprehensive speech recognition technology for pronunciation improvement.
A major market player offering comprehensive speech recognition technology for pronunciation improvement.
Babbel - Language Learning
Babbel GmbH
Uses speech recognition to focus on conversational fluency and practical pronunciation in real-life scenarios.
Uses speech recognition to focus on conversational fluency and practical pronunciation in real-life scenarios.
Cake Doodle
Shoe the Goose
Uses short-form video content and rhythmic repetition to teach natural English speaking patterns.
Uses short-form video content and rhythmic repetition to teach natural English speaking patterns.
Peers
The dominant general-purpose language learning app that includes basic pronunciation exercises.
Gamified Learning
Memrise Easy Language Learning
Memrise Limited
Focuses on vocabulary and conversational phrases with native speaker audio clips.
Focuses on vocabulary and conversational phrases with native speaker audio clips.
Busuu: Language Learning
Busuu Limited
Offers structured language courses with community-based feedback on pronunciation.
Offers structured language courses with community-based feedback on pronunciation.
Pimsleur | Language Learning
Simon & Schuster
Uses an audio-first, repetition-based methodology similar to the ARRT technique.
Uses an audio-first, repetition-based methodology similar to the ARRT technique.
New Kids on the Block
Utilizes advanced speech recognition to facilitate high-volume speaking practice in short, daily sessions.
AI Virtual Chat Character
Speak English with Loora AI
Loora A.I LTD
A rapidly growing AI-native app providing 24/7 conversational English practice and pronunciation coaching.
A rapidly growing AI-native app providing 24/7 conversational English practice and pronunciation coaching.
What are the key takeaways?
(How to) Pronounce PRO is a divisive education app that is free with in-app purchases. With a 4.8/5 rating from 3.4K reviews, it receives mixed feedback from users.
Best for: Language learners, international students, and professionals (actors, singers, public speakers) looking to improve their English fluency and pronunciation accuracy.
How much does it cost?
Model: freemium
The developer uses a low-barrier entry strategy with a free ad-supported version, while monetizing through a one-time 'PRO' upgrade.
iOS Version
1.5.6
Android Version
1.0.0
Release Date
Jan 18, 2015
iOS Price
$1.99
Android Price
Free
Developer
Dawid Pietrala