By Kahoot ASA
Report updated May 5, 2026
Kahoot! Play & Create Quizzes
For educators, students, corporate trainers, and families seeking interactive, quiz-based learning and social engagement.
Kahoot! Play & Create Quizzes is an established education app that is free with in-app purchases. With a 4.7/5 rating from 900.1K reviews, it shows polarized user reception. Users particularly appreciate educational value and interactive quiz mechanics keep students engaged during classroom learning sessions, though aggressive paywall transitions restrict core creation features that were previously available for free users remains a common concern.
What is Kahoot! Play & Create Quizzes?
Kahoot! is an interactive quiz-based learning app for students, teachers, and professionals, available on iOS and Android.
Users hire Kahoot! to facilitate high-energy, synchronous learning sessions that transform passive content into competitive, social experiences.
Current Momentum
v6.6 · 5d ago
Active- Added Math screen hub for access.
- Ships offline mode for study sessions.
- Integrated enhanced result sharing options.
Active Nemesis
Quizlet: More than Flashcards
By Quizlet
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Real-time interactive quiz sessions hosted via mobile device with PIN-based participant entry
Includes polls, word clouds, puzzles, and open-ended questions for interactive sessions
Assessment data and progress tracking for teachers and corporate trainers
How much does it cost?
- Free for teachers and students
- Premium subscription for advanced features and business use starting at $3/month
Freemium model maintains a free tier for educational adoption while gating advanced question types and business tools behind a paid subscription.
Who Built It?
Facilitating interactive learning and engagement through gamified quizzes. Designed for educators, students, and professionals to foster collaborative participation.
Portfolio
4
Apps
Who is Kahoot ASA?
Kahoot! operates a B2B2C model that leverages institutional adoption in classrooms to drive viral consumer growth. Their primary moat is a massive, user-generated content library that creates a network effect, making the platform a standard for interactive assessment. The strategic tension lies in their transition from a classroom-centric tool to a broader professional engagement platform, attempting to capture the corporate training market while maintaining their core educational user base.
Who is Kahoot ASA for?
- Educators
- Students
- Corporate professionals seeking interactive presentation
- Assessment tools
Portfolio momentum
Released 12 updates in the last 6 months for their single active application, indicating a high-frequency development cycle.
What other apps does Kahoot ASA make?
Kahoot! Geometry by DragonBox
Kahoot! Learn to Read by Poio
Learn Chess: Kahoot! DragonBox
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate educational value and interactive quiz mechanics keep students engaged during classroom learning sessions, but report aggressive paywall transitions restrict core creation features that were previously available for free users.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Kahoot! Play & Create Quizzes?
How's The Education Market?
How does it evolve in the Education market?
Kahoot! holds the #21 Free position in the US Education category, but its #60 Grossing rank indicates that monetization depth is not yet matching its high discovery rate.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇸 US | Education | iOSFree | #18 | ▼1 |
| 🇺🇸 US | Education | iOSGrossing | #58 | ▲1 |
The rivals identified
The Nemesis
Head to Head
Kahoot must pivot toward long-term study utility or deepen its AI-assisted content generation to prevent users from migrating to Quizlet's more comprehensive study ecosystem.
What sets Kahoot! Play & Create Quizzes apart
Delivers superior real-time engagement through live, competitive quiz-based games that drive classroom energy.
Provides a more intuitive, low-friction interface for teachers to launch spontaneous, high-energy learning activities.
What's Quizlet: More than Flashcards's Edge
Maintains a massive, searchable repository of community-created content that reduces the burden of manual quiz creation.
Offers specialized, long-term retention tools like spaced repetition and practice tests that Kahoot lacks.
Contenders
Provides a comprehensive classroom management suite that integrates student portfolios and direct parent-teacher communication channels.
Builds long-term retention through social-emotional learning tools that are deeply embedded in daily classroom routines.
Features a highly personalized daily training regimen that tracks cognitive progress across reading, writing, and math.
Employs a premium-first monetization strategy that emphasizes professional self-improvement over classroom-based educational content.
Brainly: Your Personal Tutor
★4.7 (283.5K)Brainly sp. z o o
⚡Brainly captures the homework-help market by leveraging a massive community-driven Q&A model that serves as a primary alternative for students.
Utilizes a community-driven Q&A model that provides immediate, peer-verified answers to specific homework questions.
Focuses on immediate problem-solving rather than the gamified, synchronous learning experience central to Kahoot.
Peers
Functions as a centralized hub for gradebooks, assignments, and course materials, creating high switching costs for institutions.
Provides deep integration with school administrative systems that Kahoot cannot replicate without significant enterprise partnerships.
Offers instant AI-powered math problem solving by scanning images, significantly reducing the time required for homework completion.
Provides 24/7 access to human tutors, creating a hybrid AI-human support model that is highly attractive to students.
New Kids on the Block
Features interactive AI avatars that provide a face-to-face conversational experience, increasing user engagement through social simulation.
Maintains a high release cadence to rapidly refine AI response accuracy and expand language curriculum offerings.
Speak English with Loora AI
★4.9 (261K)Loora A.I LTD
⚡Loora is a high-velocity, AI-native language tutor that demonstrates the rapid shift toward conversational, personalized learning experiences.
Uses real-time generative AI to simulate natural, conversational English practice sessions without human intervention.
Provides instant, granular feedback on pronunciation and grammar, creating a highly personalized feedback loop for language learners.
The outtake for Kahoot! Play & Create Quizzes
Strengths to defend, gaps to attack
Core Strengths
- Live-hosting engagement loop sustains high-frequency classroom usage
- SharePlay integration lowers social-entry friction for non-users
- Editors' Choice badge across markets sustains organic install velocity
Critical Frictions
- Premium tier at $3/month above casual-user expectations
- 0.18 rating gap between Android and iOS versions
- No cloud-save despite user requests in reviews
Growth Levers
- Untapped B2B partnerships for corporate training
- AI-assisted quiz generation to compete with Gauth
- Wearable integration for quick-quiz notifications
Market Threats
- Quizlet's AI-native study modes outpacing manual creation
- EU data-minimization tightening on the kids category
- Gauth's instant AI-solver model siphoning student time
What are the next best moves?
Pivot paywall strategy to restore free-tier creation because user sentiment flags pay-to-create as the top churn driver → improve retention
Sentiment analysis shows aggressive paywalling is the #1 complaint theme.
Trade-off: Delay the Q3 business-feature rollout — free-tier stability has 3x the immediate churn impact.
Ship AI-assisted quiz generation because competitors like Gauth and Quizlet are winning on speed → increase conversion
Competitor analysis identifies AI-native speed as the primary threat to Kahoot's manual creation model.
Trade-off: Deprioritize the UI refresh for the Math hub — AI-generation is a core utility gap.
A counter-intuitive read
Kahoot's #21 rank is a liability, as the app is currently in maintenance-mode at the top of the funnel while AI-native rivals are rapidly iterating on the core creation utility.
Feature Gaps vs Competitors
- AI-powered study modes (available in Quizlet but absent here)
- Instant AI-math problem solving (available in Gauth but absent here)
- Spaced repetition tools (available in Quizlet but absent here)
Key Takeaways
Kahoot! maintains a strong category lead through live-engagement mechanics, but the aggressive monetization of creation tools is driving churn toward AI-native study alternatives, so the PM must prioritize AI-assisted content generation to defend the user base.
Where Is It Heading?
Declining
The education market is shifting toward AI-native homework solvers that prioritize speed and automated assistance over manual quiz creation. Kahoot's reliance on manual content generation leaves it exposed to rivals like Quizlet and Gauth, so the app must integrate AI-assisted tools to stay relevant to the student demographic.
Aggressive paywalling of core creation tools drives negative sentiment, which accelerates churn toward free AI-native study alternatives.
Recent feature additions like offline mode and the Math hub demonstrate active development, preventing total stagnation in the classroom segment.