Report updated Apr 23, 2026

Overview · Full Intel report in progress

Old Macdonald Had a Farm. is an established education app that is free with in-app purchases. With a 4.9/5 rating from 580 reviews, it shows polarized user reception.

What is Old Macdonald Had a Farm.?

Old Macdonald Had a Farm is an educational app by TabTale LTD featuring an interactive sing-along storybook and various mini-games. The app focuses on teaching children animal names and sounds through animated activities and musical play.

Current Momentum

v3.1.0 · 2mo ago

Active

Last updated 77d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Education

No ranking data

EducationalGrossing

Rating Pulse 🇺🇸

Gathering signals...

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Interactive Sing-AlongStandard

An animated storybook experience that allows users to engage with the song while learning animal names and sounds.

Animal PianoStandard

A full-octave keyboard that incorporates animal sounds into musical play.

Educational GamesStandard

A collection of 10 activities designed to provide interactive learning opportunities.

How much does it cost?

Freemium

Who Built It?

TabTale

(498K)

Providing parents and caregivers with creative role-play and lifestyle simulation games for children.

Portfolio

13

Apps

Free 12
Games75%
Education25%

Who is TabTale?

TabTale has successfully transitioned from a developer of digital storybooks into a major publisher of licensed IP and trend-driven lifestyle simulations. Their primary moat is the ability to secure high-profile media partnerships, such as Sony Pictures' Hotel Transylvania, to anchor their portfolio against generic competitors. A key strategic signal is their recent pivot toward 'DIY' and aesthetic-focused mechanics that mirror social media trends, effectively moving beyond traditional educational content into the broader casual simulation market.

Who is TabTale for?

  • Parents
  • Caregivers seeking digital role-play
  • Creative simulation activities for children
  • Young teens
Active

Portfolio momentum

Released 7 updates or new titles in the last 6 months with a recent major release 25 days ago, indicating active development despite a large legacy catalog.

Last release · 25d agoActive apps · 12Abandoned · 43

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Old Macdonald Had a Farm.?

How's The Education Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Old Macdonald Had a Farm.

Key Takeaways

While the app offers interactive musical and educational content, users report that the majority of features are locked behind in-app purchases.

Where Is It Heading?

Trend analysis

Available very soon

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Cite this report

Marlvel.ai. “Old Macdonald Had a Farm. Intelligence Report.” Updated Apr 23, 2026. https://marlvel.ai/intel-report/education/old-macdonald-had-a-farm

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