Overview · Full Intel report in progress

Beardify - Beard Photo Booth is an established entertainment app that is free with in-app purchases. With a 3.1/5 rating from 4.5K reviews, it shows polarized user reception.

What is Beardify - Beard Photo Booth?

Beardify is an entertainment photo booth app that allows users to overlay realistic, follicle-accurate beard styles onto their photos. It features animation capabilities for video selfies and cross-app integration with other Apptly effects like Fatify and Baldify. The app is notable for its focus on customizable facial hair styles and interactive, animated results.

Current Momentum

v3.1 · 11mo ago

Maintenance

Last updated 334d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Entertainment
#51
NEW

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Beard SelectionStandard

Users can apply various styles including Full Beard, Goatee, Mutton Chops, and Soul Patch.

Color MatchingStandard

Allows users to adjust beard colors to match their natural hair for a more realistic appearance.

Animation EffectsStandard

Enables users to animate their bearded photos to perform actions like blinking, sneezing, or sighing.

Effect MixingStandard

Supports combining beard effects with other Apptly app filters such as Fatify, Baldify, and Stacheify.

How much does it cost?

Freemium

Who Built It?

Apptly LLC app icon 1
Apptly LLC app icon 2
Apptly LLC app icon 3
Apptly LLC app icon 4

Apptly

(111.5M)

Providing parents with a suite of digital tools for tracking child development and health. Simplifying the complexities of early parenthood through accessible calculators and guides.

Portfolio

13

Apps

Free 11Paid 1
Entertainment58%
Photo & Video33%
Lifestyle8%

Who is Apptly?

Apptly LLC operates a bifurcated portfolio that contrasts a legacy of viral, entertainment-focused face-morphing apps with a newer, mission-driven focus on parenting and health utilities. The studio's primary strategic tension lies in the transition from high-volume, ad-supported casual entertainment to a niche utility model centered on family-oriented content. Their ability to maintain a massive user base through cross-promotion in their legacy "-ify" series provides a unique distribution advantage, though the long-term viability of this model depends on their ability to successfully migrate that audience to their newer health-focused offerings.

Who is Apptly for?

  • Casual mobile users interested in humorous photo-editing
  • Alongside parents
  • Caregivers seeking developmental
  • Health-tracking resources
Maintenance

Portfolio momentum

With only 2 releases in the last 6 months and a high volume of abandoned titles, the publisher is currently in a maintenance phase for its legacy entertainment apps while pivoting toward new parenting content.

Last release · 13d agoActive apps · 4Abandoned · 12

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Beardify - Beard Photo Booth?

How's The Entertainment Market?

How does it evolve in the Entertainment market?

ChartRankChange
iOSPaid#24
iOSPaid#324

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Beardify - Beard Photo Booth

Key Takeaways

While the app offers unique animation and styling features, user feedback highlights significant dissatisfaction regarding aggressive ad placement and limited free content.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Beardify - Beard Photo Booth, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Beardify - Beard Photo Booth Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/intel-report/entertainment/apptly-beardify

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