Report updated May 13, 2026
BOS Tarot - As Above
For wicca practitioners and individuals interested in Pagan cosmology seeking digital tools for tarot study and divination.
BOS Tarot - As Above is a well-regarded entertainment app that is a paid app. With a 4.8/5 rating from 174 reviews, it maintains solid user satisfaction. Users particularly appreciate high quality artistic illustrations provide deep symbolic value for daily reading sessions, though non-traditional card naming and imagery create significant friction for experienced tarot practitioners remains a common concern.
What is BOS Tarot - As Above?
BOS Tarot - As Above is a paid digital tarot app for Wiccan practitioners, featuring thematic card decks and journaling tools on iOS and Android.
Users hire this app to explore Pagan cosmology through a digital lens, seeking a specialized alternative to standard, general-purpose tarot tools.
Current Momentum
v2.1 · 5mo ago
Steady- Resolved journal crashing bug.
- Fixed navigation buttons for Android 15.
Active Nemesis
Trusted Tarot
By Grow Media
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Allows users to design custom card layouts beyond the 14-21 built-in templates
Integrated logging system for recording reading interpretations and personal notes
Users can edit and save personal interpretations for each card in the deck
How much does it cost?
- $3.99 one-time purchase
Single-purchase model at $3.99 per deck, focusing on high-intent users interested in specific artistic or thematic tarot sets.
Who Built It?
The Fool's Dog
Providing a digital library of high-fidelity tarot and divination decks for practitioners seeking a professional, ad-free mobile experience.
Portfolio
13
Apps
Who is The Fool's Dog?
The Fool's Dog has established a unique position as a digital licensor and curator, transforming physical tarot decks into a standardized mobile format. Their strategic moat is built on licensing agreements with established occult artists and authors, creating a high barrier to entry for generic divination competitors. By maintaining a vast catalog of standalone premium titles alongside a central sampler platform, they have built a closed ecosystem that caters to collectors and professional readers who prioritize high-resolution art over ad-supported models.
Who is The Fool's Dog for?
- Tarot practitioners
- Spiritual seekers
- Ranging from beginners to professionals
- Who value high-resolution artwork
Portfolio momentum
Maintained an intense update schedule with 49 releases across the portfolio in the last 6 months, ensuring 96% of their 50-app catalog remains active.
What other apps does The Fool's Dog make?
What do users think recently?
Low confidence · 9 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate high quality artistic illustrations provide deep symbolic value for daily reading sessions, but report non-traditional card naming and imagery create significant friction for experienced tarot practitioners.
Limited review volume (9 reviews). Sentiment analysis will deepen as more data lands.
What is the competitive landscape for BOS Tarot - As Above?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
The app maintains a 4.88 rating across 174 total ratings, positioning it as a high-quality niche product in the Entertainment category.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇦🇷 Argentina | Entertainment | AndroidGrossing | #116 | NEW |
The rivals identified
The Nemesis
Trusted Tarot
★4.9 (8.3K)Grow Media
⚡With over 8,000 reviews and consistent updates, this app dominates the digital tarot space by offering a comprehensive, high-frequency user experience.
Head to Head
The target app must double down on its unique Wiccan community value to avoid being commoditized by generalist tarot platforms.
What sets BOS Tarot - As Above apart
Delivers a highly specialized, thematic experience for Wiccan practitioners that general tarot apps lack.
Features high-quality, curated artwork that aligns specifically with the Book of Shadows aesthetic.
What's Trusted Tarot's Edge
Maintains a significantly larger user base, creating a network effect that fuels more frequent content updates.
Offers a more robust, general-purpose tarot reading engine that appeals to a wider, non-niche audience.
Contenders
Prioritizes a simplified, minimalist UX that reduces the cognitive load for casual daily tarot users.
Utilizes a freemium model that lowers the barrier to entry compared to the target's paid-only structure.
Bundles astrology and tarot into a single daily ritual, increasing the app's stickiness and daily active usage.
Features a broader content ecosystem that keeps users engaged beyond just the tarot card deck.
Peers
Leverages social-graph data to provide personalized, hyper-relevant insights that go far beyond static card readings.
Utilizes a modern, high-production-value interface that sets the standard for the entire spiritual lifestyle category.
TimePassages Astrology
★4.8 (43.4K)AstroGraph Software
⚡An adjacent lifestyle app that captures the same spiritual-curious audience through deep astrology-based insights.
Provides complex, data-driven astrological charts that offer significantly more depth than standard tarot card interpretations.
Operates as a long-standing industry standard with a massive, loyal user base built over a decade.
The outtake for BOS Tarot - As Above
Strengths to defend, gaps to attack
Core Strengths
- High-resolution artwork creates a visual brand identity
- Integrated journaling creates personal data lock-in
Critical Frictions
- $3.99 upfront price creates a high barrier to entry
- Non-traditional naming conventions alienate experienced tarot practitioners
Growth Levers
- Develop a freemium 'lite' version to capture casual users
- Expand educational content to target the 'spiritual-curious' segment
Market Threats
- Generalist tarot apps with high-frequency updates drain the user base
- Lifestyle apps like The Pattern set higher UX standards
What are the next best moves?
Ship a freemium 'lite' version because the $3.99 barrier limits reach compared to freemium rivals → increase install velocity
Competitor analysis shows freemium models in the category lower the barrier to entry.
Trade-off: Pause the development of new card spreads — freemium conversion has higher revenue impact.
Add a card preview gallery because users request it to inform purchasing decisions → reduce refund surge
Sentiment analysis identifies this as a top user request for informed purchasing.
Trade-off: Deprioritize the journal-export feature — preview gallery directly addresses the purchase barrier.
A counter-intuitive read
The app's niche Wiccan focus is its primary moat, not a weakness; generalist tarot apps lack the thematic depth that keeps this specific user base loyal.
Feature Gaps vs Competitors
- Freemium entry model (available in Tarot Simple but missing here)
- Astrology integration (available in Daily Tarot but missing here)
Key Takeaways
The app maintains a strong reputation for artistic quality, but the paid-only model and niche focus limit its growth against generalist rivals, so the PM should prioritize a freemium entry point to capture the broader spiritual-curious market.
Where Is It Heading?
Stable
The digital tarot market is consolidating around generalist apps that bundle astrology and tarot, leaving niche apps like this one exposed to lower acquisition rates. The PM must transition to a freemium model to avoid being commoditized by generalist platforms that offer more accessible entry points.
High user ratings for artistic quality sustain the app's reputation, which anchors its long-term retention among the core Wiccan audience.
The lack of a freemium model limits new user acquisition, which allows generalist rivals to capture the broader spiritual-curious market share.