Report updated Mar 26, 2026
YouTube Kids
v11.12Parents and caregivers seeking a controlled, age-appropriate video streaming environment for children ranging from preschool to older childhood.
What Is YouTube Kids?
Launched Feb 23, 2015
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Media Gallery
Key Features
Customizable content filters (Preschool, Younger, Older) that adjust the library based on the child's age.
Allows parents to hand-pick specific videos, channels, and collections for their children to view.
Built-in tools to limit screen time and block specific videos or channels.
Recent User Sentiment iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate ease of use and navigation, but report inappropriate content exposure.”
What Users Love
very easy for my kids to navigate and change what they are watching
it is the best app for kids
Pain Points
inappropriate and disturbing videos (violence, sexual content, and harmful behavior) continue to appear
there is a lot of innapropriate stuff including blood and violence
High confidence · 99 reviews available
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Free | #27 |
Pros and Cons
Pros
- Massive content library
- Intuitive UI/UX for children
- Robust parental control features
Cons
- Persistent failure of safety filters
- Technical instability and UI glitches
- Ineffective parental lock mechanisms
Market Outlook
Growth Opportunities
- AI-driven, parent-verified content curation
- Cross-device synchronization for parental controls
- Improved offline viewing capabilities
Market Threats
- Regulatory scrutiny regarding child safety
- Competitors with stricter, human-verified libraries
- Declining user trust leading to churn
Key Takeaways
YouTube Kids is a divisive entertainment app that is completely free. With a 4.4/5 rating from 6M reviews, it receives mixed feedback from users. Users particularly appreciate ease of use and navigation, though inappropriate content exposure remains a common concern.
Best for: Parents and caregivers seeking a controlled, age-appropriate video streaming environment for children ranging from preschool to older childhood.
App Details & Pricing
Model: free
The app is provided as a free, ad-supported (via creator content) utility to drive ecosystem engagement and brand safety for younger users within the Google/YouTube environment.
iOS Version
11.12
Android Version
VARY
Release Date
Feb 23, 2015
iOS Price
Free
Android Price
Free
Developer
Google