Report updated Apr 6, 2026
My PlayHome Stores
v3.19.0Young children who enjoy imaginative, open-ended roleplay and parents seeking a safe, ad-free digital environment for their kids.
What Is My PlayHome Stores?
Launched Aug 22, 2013
Updated Jul 2025
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
A sandbox environment allowing children to explore and interact with four distinct stores without specific goals or time limits.
Seamlessly connects with other apps in the 'My PlayHome' series, allowing users to move items and characters between different play environments.
Includes functional store activities like making ice cream, mixing slushies, choosing outfits, and scanning groceries at a checkout.
Strictly excludes third-party advertisements, in-app purchases, social networking, and data tracking/registration.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a excited sentiment. Users appreciate high engagement and nostalgia and interactive gameplay, but report monetization and paywalls and feature requests.”
What Users Love
I really loved this game when i was a kid, thank you for being a part of my childhood.
This game helps your kids spread there imagination and they could do there own story.
They can actually shop at the stores, and then take the purchases “home” - the apps are connected.
I like the sounds are realistic I really like it looks like real life.
Pain Points
I'm not paying 3 pounds for every building.
I would like it not all to cost money and some stuff be free.
You need to add bathrooms.
I wish there was a toy store really bad.
High confidence · 99 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Paid | #89 | ▼34 |
What are the pros and cons?
Pros
- Strong brand loyalty and nostalgic value
- Unique cross-app ecosystem connectivity
- High-trust privacy model (No Ads/IAPs)
Cons
- Fragmented 'pay-per-building' monetization model
- Technical lag in cross-app integration
- Slow content update frequency
What is the market outlook?
Growth Opportunities
- Expand into high-demand themes (Pet Store, Toy Store)
- Introduce app bundles to reduce purchase friction
- Modernize UI/UX to match high-fidelity new competitors
Market Threats
- Dominance of Toca Life World's content scale
- Rising 'New Kids' like Aha World with superior graphics
- Declining visibility in Paid app store rankings
Who competes with My PlayHome Stores?
The Nemesis
Why it's a threat
- +
Weaker sentiment at 55/100 — but still a direct threat
- +
Home Designer
Contenders
High-quality sandbox roleplay that competes for the same young demographic seeking safe, exploratory play.
Advanced Character Creator
While slightly younger in target, it offers a premium, ad-free ecosystem of sandbox activities that parents often choose over PlayHome.
Piknik Bundle Integration
Directly competes on the 'shopping mall' theme with a focus on discovery and interactive store elements.
Cross-App Integration
Yasa Pets Mall
★4.2 (377)Yasa Ltd.
Thematic competitor focusing on a shopping mall experience with a distinct character-driven sandbox style.
Thematic competitor focusing on a shopping mall experience with a distinct character-driven sandbox style.
Peers
A focused sandbox experience that appeals to the same 'no rules' play style as PlayHome.
Piknik Subscription Bundle
Budge World: Learning & Fun
★4.3 (49K)Budge Studios
A large subscription-based ecosystem of sandbox and roleplay activities for the same age group.
A large subscription-based ecosystem of sandbox and roleplay activities for the same age group.
Wonder Woollies Play World
★4.8 (52)Fuzzy House Aps
An indie sandbox game that shares the hand-crafted aesthetic and open-ended philosophy of PlayHome.
An indie sandbox game that shares the hand-crafted aesthetic and open-ended philosophy of PlayHome.
Barbie Dreamhouse Adventures
Budge Studios
A high-production value dollhouse game that competes for the same roleplay-oriented audience.
A high-production value dollhouse game that competes for the same roleplay-oriented audience.
New Kids on the Block
Aha World: Avatar & Family Fun
iHuman (SG) PTE. LTD.
A rapidly rising competitor with high-fidelity graphics and a massive world that is challenging Toca Boca and PlayHome.
A rapidly rising competitor with high-fidelity graphics and a massive world that is challenging Toca Boca and PlayHome.
YoYa: Busy Life World
★4.6 (124K)YoYa Games Ltd
A modern, highly polished sandbox world that has gained significant traction in the last year.
A modern, highly polished sandbox world that has gained significant traction in the last year.
What are the key takeaways?
My PlayHome Stores is a exciting entertainment app that is a paid app. With a 4.2/5 rating from 4.1K reviews, it excites its users from users. Users particularly appreciate high engagement and nostalgia, though monetization and paywalls remains a common concern.
Best for: Young children who enjoy imaginative, open-ended roleplay and parents seeking a safe, ad-free digital environment for their kids.
How much does it cost?
Model: paid
The app utilizes a premium 'pay-once' model, positioning itself as a safe, distraction-free product for parents who want to avoid the recurring costs and risks associated with freemium or ad-supported children's games.
iOS Version
3.19.0
Android Version
2.9.5.48
Release Date
Aug 22, 2013
iOS Price
$2.99
Android Price
$3.49