By Alper Vural
Report updated Apr 13, 2026
Hedeflerimiz
For students and young adults in Turkey looking to replace passive social media habits with productive goal tracking and academic planning.
Hedeflerimiz is an established entertainment app that is completely free.
What Is Hedeflerimiz?
Current Momentum
v2.0.46
No release notes available.
Active Nemesis
Habitica: Gamified Taskmanager
By HabitRPG
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
Gathering signals...
What makes this app unique?
What Are The Key Features?
Track daily habits like reading, sports, and studying to earn points and badges while competing with friends.
Share progress with friends, follow their updates, and participate in competitive leaderboards.
AI-powered tool for university and high school (LGS) preference planning, including PDF exports and school search.
Use points earned from productive activities to play and compete in knowledge-based games.
Designed to replace passive social media consumption with active, productive habit tracking.
Who is it for & how much does it cost?
Target Audience
Students and young adults in Turkey looking to replace passive social media habits with productive goal tracking and academic planning.
Pricing
Free- Completely free to use with no subscription tiers mentioned
The app currently follows a free-to-use model focused on user acquisition and community building rather than direct monetization.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Alper Vural make?
Watch Word Game
Games
Huzurlu Yaşam
Utilities
PaRota - Altın & Döviz
Finance
Just Bubble Tap
Games
What do users think recently?
Gathering public signals...
Sentiment analysis will be available soon
What is the competitive landscape for Hedeflerimiz?
How's The Entertainment Market?
Market outlook for this category
Available very soon
Entertainment Market Trend
Entertainment market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Habitica: Gamified Taskmanager
★4.0 (2K)HabitRPG, Inc
The gold standard for gamified habit tracking, using RPG elements to motivate users in a way that mirrors Hedeflerimiz's point and badge system.
Contenders
Flora of Virginia
★4.8 (32)High Country Apps, LLC
Combines focus timers with social accountability, allowing friends to plant virtual trees together, directly competing with Hedeflerimiz's social tracking features.
Financial stakes (optional) to prevent users from leaving the app
Shared 'rooms' for group focus sessions
Peers
Premium 'pay-once' model creates a committed user base
Partnerships with real-world reforestation organizations
Massive user-generated database of study sets
AI-driven 'Magic Notes' and practice test generation
World-class gamification and notification engine
Strong 'anti-doomscrolling' marketing narrative
New Kids on the Block
Deep integration with iOS Screen Time API for hard blocks
Focus 'scores' that gamify the reduction of screen time
The outtake for Hedeflerimiz
SWOT Analysis
Core Strengths
- Localized academic tools for Turkish LGS/University exams
- Unique 'earn-and-spend' gamification via knowledge quizzes
- Broad activity tracking including spiritual and physical habits
Critical Frictions
- No current monetization model
- Category mismatch (listed in Entertainment instead of Productivity/Education)
- Limited social media presence for community growth
Growth Levers
- Monetization of AI-powered academic preference tools
- Expansion into the Android market to capture broader Turkish demographic
- B2B partnerships with Turkish educational institutions
Market Threats
- Competition from Kunduz in the Turkish EdTech space
- Global gamification leaders like Habitica capturing the habit-tracking niche
- Technical screen-time blockers like Opal offering automated 'anti-doomscrolling'
What are the next best moves?
Optimize marketing and feature releases for the Turkish academic calendar.
The v2.0.46 update (March 2026) added AI preference tools, which are most relevant during the end-of-year exam cycle.
Evaluate a shift from 'Entertainment' to 'Productivity' or 'Education' categories.
Core features like habit tracking and academic planning compete with apps like Forest and Kunduz, which are not in the Entertainment category.
Introduce a 'Pro' tier for AI-driven academic insights.
The app is currently 100% free; competitors like Kunduz and Forest have established monetization that supports their feature velocity.
Feature Gaps vs Competitors
- Deep RPG mechanics (available in Habitica)
- Real-world environmental impact/tree planting (available in Flora/Forest)
- On-demand tutor support for academic problems (available in Kunduz)
- Hard-blocking of distracting apps via Screen Time API (available in Opal)
Key Takeaways
Hedeflerimiz has successfully carved out a niche by blending global habit-tracking trends with hyper-local Turkish academic needs. While its AI Preference Assistant is a powerful differentiator, the lack of a monetization strategy and its placement in the Entertainment category are strategic risks that could hinder its ability to scale against well-funded rivals like Kunduz.
Where Is It Heading?
Improving
v2.0.46 added AI-powered school search and PDF exports (Mar 2026) — indicates active feature investment in high-value differentiators.
App remains 100% free — suggests a focus on user growth over revenue in the short term.