By Alper Vural
Report updated Apr 17, 2026
Hedeflerimiz
For students and young adults in Turkey looking to replace passive social media habits with productive goal tracking and academic planning.
Hedeflerimiz is an established entertainment app that is completely free.
What is Hedeflerimiz?
Current Momentum
v2.0
Küçük hata düzeltmeleri ve iyileştirmeler.
Active Nemesis
Habitica: Gamified Taskmanager
By HabitRPG
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Track daily habits like reading, sports, and studying to earn points and badges while competing with friends.
Share progress with friends, follow their updates, and participate in competitive leaderboards.
AI-powered tool for university and high school (LGS) preference planning, including PDF exports and school search.
Use points earned from productive activities to play and compete in knowledge-based games.
Designed to replace passive social media consumption with active, productive habit tracking.
How much does it cost?
- Completely free to use with no subscription tiers mentioned
The app currently follows a free-to-use model focused on user acquisition and community building rather than direct monetization.
Who Built It?
Alper Vural
Providing standalone Apple Watch utilities and Bluetooth development tools for IoT hobbyists and power users.
Portfolio
11
Apps
Who is Alper Vural?
Alper Vural has established a distinct niche by developing 'watch-first' applications that prioritize standalone functionality, leveraging hardware-specific features like the Digital Crown and Taptic Engine to remove iPhone dependency. The portfolio demonstrates a strategic focus on haptic-driven education and logic puzzles, positioning the brand as a specialist in wearable-native UX rather than simple companion apps. A high-velocity release cycle suggests a rapid prototyping approach, though technical stability in the flagship developer utility remains a key tension point for user retention.
Who is Alper Vural for?
- Apple Watch power users seeking offline entertainment
- IoT developers working with Bluetooth hardware protocols
Portfolio momentum
Maintains an exceptionally high development cadence with 19 releases across 11 active apps in the last 6 months.
What other apps does Alper Vural make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Hedeflerimiz?
How's The Entertainment Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
- -
RPG Gamification
- -
Social Parties and Guilds
Contenders
Flora Gold - Floral Watchface
StarWatchfaces
Combines focus timers with social accountability, allowing friends to plant virtual trees together, directly competing with Hedeflerimiz's social tracking features.
Financial stakes (optional) to prevent users from leaving the app
Shared 'rooms' for group focus sessions
Peers
Premium 'pay-once' model creates a committed user base
Partnerships with real-world reforestation organizations
Massive user-generated database of study sets
AI-driven 'Magic Notes' and practice test generation
World-class gamification and notification engine
Strong 'anti-doomscrolling' marketing narrative
New Kids on the Block
Opal: Screen Time Control
★4.8 (71.4K)Opal OS
⚡Directly addresses the 'anti-doomscrolling' mission by hard-blocking distracting apps, providing a technical solution to the problem Hedeflerimiz solves through social motivation.
Deep integration with iOS Screen Time API for hard blocks
Focus 'scores' that gamify the reduction of screen time
The outtake for Hedeflerimiz
Strengths to defend, gaps to attack
Core Strengths
- Localized academic tools for Turkish LGS/University exams
- Unique 'earn-and-spend' gamification via knowledge quizzes
- Broad activity tracking including spiritual and physical habits
Critical Frictions
- No current monetization model
- Category mismatch (listed in Entertainment instead of Productivity/Education)
- Limited social media presence for community growth
Growth Levers
- Monetization of AI-powered academic preference tools
- Expansion into the Android market to capture broader Turkish demographic
- B2B partnerships with Turkish educational institutions
Market Threats
- Competition from Kunduz in the Turkish EdTech space
- Global gamification leaders like Habitica capturing the habit-tracking niche
- Technical screen-time blockers like Opal offering automated 'anti-doomscrolling'
What are the next best moves?
Optimize marketing and feature releases for the Turkish academic calendar.
The v2.0.46 update (March 2026) added AI preference tools, which are most relevant during the end-of-year exam cycle.
Evaluate a shift from 'Entertainment' to 'Productivity' or 'Education' categories.
Core features like habit tracking and academic planning compete with apps like Forest and Kunduz, which are not in the Entertainment category.
Introduce a 'Pro' tier for AI-driven academic insights.
The app is currently 100% free; competitors like Kunduz and Forest have established monetization that supports their feature velocity.
Feature Gaps vs Competitors
- Deep RPG mechanics (available in Habitica)
- Real-world environmental impact/tree planting (available in Flora/Forest)
- On-demand tutor support for academic problems (available in Kunduz)
- Hard-blocking of distracting apps via Screen Time API (available in Opal)
Key Takeaways
Hedeflerimiz has successfully carved out a niche by blending global habit-tracking trends with hyper-local Turkish academic needs. While its AI Preference Assistant is a powerful differentiator, the lack of a monetization strategy and its placement in the Entertainment category are strategic risks that could hinder its ability to scale against well-funded rivals like Kunduz.
Where Is It Heading?
Improving
v2.0.46 added AI-powered school search and PDF exports (Mar 2026) — indicates active feature investment in high-value differentiators.
App remains 100% free — suggests a focus on user growth over revenue in the short term.