By LEGO
Report updated Apr 16, 2026
LEGO® Super Mario™
For children and LEGO enthusiasts who own LEGO® Super Mario™ building sets.
Overview · Full Intel report in progress
LEGO® Super Mario™ is an established entertainment app that is completely free. With a 4.6/5 rating from 105.8K reviews, it shows polarized user reception.
What is LEGO® Super Mario™?
Current Momentum
v2.11 · 6mo ago
MaintenanceLast updated 181d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides easy-to-follow 3D guides for assembling various LEGO® Super Mario™ sets.
Enables a direct connection between the app and interactive LEGO® Mario™, Luigi™, and Peach™ figures.
Records and displays digital coin totals, defeated enemies, and level completion results after physical play.
Offers play videos filled with tips and tricks to help users expand their personalized LEGO universe.
How much does it cost?
Who Built It?
LEGO
Extending the physical LEGO building experience into the digital realm through interactive instructions and remote control interfaces for families.
Portfolio
13
Apps
Who is LEGO?
LEGO has successfully transitioned from a toy manufacturer to a hybrid play ecosystem where mobile apps serve as essential hardware-software bridges rather than standalone digital products. Their moat is the tight integration with physical SKUs—such as Super Mario and Technic sets—which creates a high-barrier-to-entry 'phygital' experience that generic competitors cannot replicate. The current strategy signals a shift toward centralized digital services, consolidating community features and building instructions into unified platforms to deepen long-term brand loyalty.
Who is LEGO for?
- Parents
- Caregivers
- LEGO enthusiasts seeking to enhance physical building sets with interactive digital features
- Remote control functionality
Portfolio momentum
The publisher maintains an intense development pace with 34 releases across the portfolio in the last 6 months and a major update occurring within the last 9 days.
What other apps does LEGO make?
LEGO® Insiders: Shop & Rewards
LEGO® Builder's Journey
LEGO® Brawls
LEGO® Powered Up
LEGO® Boost
LEGO® TECHNIC® CONTROL+
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for LEGO® Super Mario™?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇨🇦 Canada | Family | AndroidFree | #152 | ▼2 |
| 🇸🇬 Singapore | Family | AndroidFree | #195 | NEW |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for LEGO® Super Mario™
Key Takeaways
This app acts as a mandatory digital bridge that adds interactive, gamified layers to physical LEGO building sets.
Where Is It Heading?
Trend analysis
Available very soon