Report updated Apr 21, 2026

Overview · Full Intel report in progress

Moshi Coloring World is an established entertainment app that is completely free. With a 4.2/5 rating from 173 reviews, it shows polarized user reception.

What is Moshi Coloring World?

Moshi Coloring World is a digital coloring application featuring characters and scenes from the Moshi Monsters franchise. The app provides a creative suite of tools for users to paint, decorate with stickers, and organize their artwork into a personal gallery.

Current Momentum

v1.3 · 1mo ago

Active

Last updated 35d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Entertainment

No ranking data

EducationalGrossing

Rating Pulse 🇺🇸

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Creative ToolsetStandard

Users can color and paint using a variety of brushes, crayons, and patterns.

Sticker CollectionStandard

Players earn themed sticker packs and stamps through gameplay to decorate their coloring pages.

Digital GalleryStandard

Completed artworks can be saved to a personal gallery to create a custom digital coloring book.

Ad-Free EnvironmentStandard

The application is designed as an ad-free experience for younger users.

How much does it cost?

Free

Who Built It?

Mind Candy

(78.9K)

Providing parents with expert-recommended digital tools for children's sleep and educational play within a safe, ad-free environment.

Portfolio

8

Apps

Free 7
Games29%
Entertainment29%
Education14%

Who is Mind Candy?

Mind Candy has successfully pivoted from a legacy gaming studio into a specialized children's wellness and education platform by leveraging its established Moshi Monsters IP. Their strategic moat lies in this proprietary character universe, which allows them to compete in the crowded sleep-aid category with higher brand recognition than generic competitors. The current trajectory shows an aggressive consolidation around the Moshi brand, moving away from standalone utility and RPG titles toward a unified ecosystem of expert-endorsed content.

Who is Mind Candy for?

  • Parents
  • Caregivers of children aged 0-12 seeking ad-free
  • Expert-approved sleep aids
  • Educational activities
Intense

Portfolio momentum

Maintains an intense development cycle with 25 updates across the portfolio in the last 6 months and a major release occurring within the last 9 days.

Last release · 9d agoActive apps · 6Abandoned · 2

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Moshi Coloring World?

How's The Entertainment Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Moshi Coloring World

Key Takeaways

Moshi Coloring World is a kid-friendly, ad-free creative app that leverages the Moshi Monsters IP to provide a structured digital coloring experience.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Moshi Coloring World, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Moshi Coloring World Intelligence Report.” Updated Apr 21, 2026. https://marlvel.ai/intel-report/entertainment/moshi-coloring-world

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