By Mind Candy
Report updated Apr 21, 2026
Overview · Full Intel report in progress
Moshi Coloring World is an established entertainment app that is completely free. With a 4.2/5 rating from 173 reviews, it shows polarized user reception.
What is Moshi Coloring World?
Current Momentum
v1.3 · 1mo ago
ActiveLast updated 35d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Users can color and paint using a variety of brushes, crayons, and patterns.
Players earn themed sticker packs and stamps through gameplay to decorate their coloring pages.
Completed artworks can be saved to a personal gallery to create a custom digital coloring book.
The application is designed as an ad-free experience for younger users.
How much does it cost?
Who Built It?
Mind Candy
Providing parents with expert-recommended digital tools for children's sleep and educational play within a safe, ad-free environment.
Portfolio
8
Apps
Who is Mind Candy?
Mind Candy has successfully pivoted from a legacy gaming studio into a specialized children's wellness and education platform by leveraging its established Moshi Monsters IP. Their strategic moat lies in this proprietary character universe, which allows them to compete in the crowded sleep-aid category with higher brand recognition than generic competitors. The current trajectory shows an aggressive consolidation around the Moshi brand, moving away from standalone utility and RPG titles toward a unified ecosystem of expert-endorsed content.
Who is Mind Candy for?
- Parents
- Caregivers of children aged 0-12 seeking ad-free
- Expert-approved sleep aids
- Educational activities
Portfolio momentum
Maintains an intense development cycle with 25 updates across the portfolio in the last 6 months and a major release occurring within the last 9 days.
What other apps does Mind Candy make?
Moshi Monsters Egg Hunt
World of Warriors: Quest
Moshi Play: Games for Kids
Petlandia: Create Your Pet Emoji
Moshi Drawing For Toddlers
Moshi Color with Fluttercup
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Moshi Coloring World?
How's The Entertainment Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Moshi Coloring World
Key Takeaways
Moshi Coloring World is a kid-friendly, ad-free creative app that leverages the Moshi Monsters IP to provide a structured digital coloring experience.
Where Is It Heading?
Trend analysis
Available very soon