By STC
Report updated Apr 17, 2026
stc tv
For entertainment seekers in the MENA region looking for a mix of live TV, exclusive regional content, and international streaming libraries.
stc tv is a challenged entertainment app that is available. With a 4.2/5 rating from 119.4K reviews, it faces significant user friction. Users particularly appreciate content variety, though technical stability & performance remains a common concern.
What is stc tv?
Current Momentum
v9.7 · 1w ago
SteadyVersion 9.7.2 introduces related episode discovery for Live TV. The app has released 3 major updates in the last 5 months.
Active Nemesis
MBC Shahid
By MBC
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Ability to rewind live TV content up to 14 days
Access to originals and exclusives not available on other platforms
Stream on up to 4 devices simultaneously
Download movies and shows to watch without an internet connection
How much does it cost?
- Basic plan: Limited sneak peek of content and features
- Premium plan: SAR 14.99/month with 30-day free trial
Uses a low-friction SAR 14.99 entry point and a 30-day trial to undercut premium regional competitors like Shahid and OSN+.
Who Built It?
STC
Providing essential digital utility and entertainment services to the Saudi Arabian market. Streamlining telecom management and regional media access for millions of users.
Portfolio
4
Apps
Who is STC?
STC operates as a dominant digital infrastructure provider, leveraging its position as a national telecom incumbent to bundle utility management with lifestyle and entertainment services. Their strategic moat is built on deep integration with regional carrier billing and exclusive content partnerships, creating a high-barrier ecosystem that standard OTT or utility apps cannot replicate. The primary tension lies in balancing their massive user base with technical stability, as the platform currently faces friction in its entertainment segment due to performance issues and aggressive monetization.
Who is STC for?
- Saudi Arabian residents
- Regional MENA consumers requiring mobile/home internet management
- Localized entertainment content
Portfolio momentum
With 32 releases in the last 6 months across 4 apps, the publisher maintains an aggressive development and update cadence.
What other apps does STC make?
What do users think recently?
High confidence · Latest 100 of 119.3K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate content variety, but report technical stability & performance and aggressive advertising.
What Users Love
What Frustrates Users
What is the competitive landscape for stc tv?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇪🇬 Egypt | Entertainment | iOSFree | #43 | NEW |
| 🇸🇦 Saudi Arabia | Overall | iOSGrossing | #99 | NEW |
The rivals identified
The Nemesis
Head to Head
Shahid maintains a clear edge in content prestige and technical reliability, while stc tv competes effectively as a high-utility, lower-cost alternative for users focused on live TV features and specific international partner content.
What sets stc tv apart
Offers a highly competitive entry price point at SAR 14.99/month
Superior 'Rewind TV' utility allowing users to go back 14 days on live broadcasts
What's MBC Shahid's Edge
Significantly higher sentiment regarding technical stability and app performance
Vastly larger library of exclusive regional content that drives user retention
Contenders
Strong focus on sports rights, including Serie A and UFC in specific territories
Flexible payment integrations with regional telecom operators
OSN+
★4.2 (64.4K)Anghami
⚡The primary destination for premium international content (HBO, NBCUniversal) and high-quality live TV channels in the region.
Exclusive home for HBO and Paramount+ content in the MENA region
Premium focus on 4K Hollywood blockbusters and international series
Peers
Unmatched global original content budget
Best-in-class streaming technology and device compatibility
Exclusive home for Disney, Pixar, Marvel, and Star Wars
Strong family-oriented brand trust
New Kids on the Block
Yango Play－series，anime，movies
Funtech Loyalty
An emerging 'super-app' that combines video streaming, music, and mini-games into a single subscription for the MENA market.
AI-powered 'Yasmina' voice assistant integrated into the entertainment experience
Unique cross-entertainment model (Video + Music + Games)
The outtake for stc tv
Strengths to defend, gaps to attack
Core Strengths
- 14-day Rewind TV utility (market-leading)
- Competitive SAR 14.99/month price point
- Strong international partnerships (discovery+, Cartoon Network)
Critical Frictions
- Severe playback loops and technical instability
- Limited Smart TV compatibility (LG, TCL)
- Aggressive ad frequency on paid tiers
Growth Levers
- Expand regional original content to compete with Shahid
- Improve casting and native Smart TV app support
Market Threats
- Shahid's dominance in regional content prestige
- Yango Play's AI-powered super-app model
What are the next best moves?
Fix playback loop and restart bugs
Technical stability is the #1 complaint theme, with users reporting videos frequently restarting from the beginning.
Review and reduce ad frequency
Users report 'spamming ads nonstop' every five minutes, which is a primary driver of the current 'Frustrated' sentiment.
Develop native apps for LG and TCL Smart TVs
Specific user feedback indicates the app is currently incompatible with major TV brands and restricts casting.
Feature Gaps vs Competitors
- Advanced personalization algorithms (available in Shahid)
- AI-powered voice assistant (available in Yango Play)
- Integrated music and gaming (available in Yango Play)
Key Takeaways
If I were the PM, I would pause all new feature development to fix the playback loop bugs and optimize the ad-load balance. While the 14-day Rewind TV is a powerful differentiator, it is currently being rendered useless by a technical experience that prevents users from finishing a single episode without interruption.
Where Is It Heading?
Declining
Frustrated user base reporting severe playback loops and technical instability.
Aggressive ad frequency is driving negative sentiment even among potential subscribers.
Recent updates (v9.7.2) focused on minor discovery improvements rather than core stability fixes.