Report updated Mar 31, 2026
Remembering: The AR Experience
v1.0.8Disney+ subscribers who own high-end iOS devices and are looking for an immersive, interactive way to engage with original short-form content.
What Is Remembering: The AR Experience?
Launched Sep 7, 2022
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Extends the Disney+ short film 'Remembering' into the user's physical living room using AR technology.
Utilizes depth-sensing technology to accurately map physical space for immersive AR integration.
Requires a Disney+ subscription to unlock and sync the AR experience with the short film.
Interactive narrative elements that allow users to become part of the film's magical world.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate visual quality and innovation and ease of use, but report content duration and depth and technical functionality.”
What Users Love
The experience is beautiful!
The tree and the light popping out, the waterfall pouring over the laundry... That was spectacular in my opinion.
The app is lightweight, easy to use
AR worked just fine for me on an iPhone SE 2nd Gen.
Pain Points
It’s just for one 30 second scene. Therefore you’ll spend more time downloading and installing this app then actually watching the AR animation
I was disappointed to see it was only one scene.
Tried multiple times to get it to work and nothing ever happened at the end of the countdown
It keeps telling me to hold up my device to the screen... Nothing else happens.
High confidence · 41 reviews available
What are the pros and cons?
Pros
- High-quality visual fidelity and immersive AR implementation.
- Strong brand association with Disney's creative storytelling.
- Effective use of hardware-specific features (LiDAR) to create a premium feel.
Cons
- Extremely limited content duration leads to high churn and user disappointment.
- Technical bugs regarding age verification and AR tracking create significant barriers to entry.
- High friction in the onboarding process for users who expect a longer experience.
What is the market outlook?
Growth Opportunities
- Expand content length or add "replayability" features to justify the download size.
- Incorporate social sharing features to allow users to capture and share their AR experiences.
- Develop a more robust tutorial or troubleshooting guide to reduce technical support complaints.
Market Threats
- User fatigue with "gimmicky" AR marketing apps that offer low utility.
- Negative reviews impacting the brand perception of Disney's technical capabilities.
- Rapid evolution of AR standards may render current implementation obsolete quickly.
What are the key takeaways?
Remembering: The AR Experience is a divisive entertainment app that is completely free. With a 3.6/5 rating from 108 reviews, it receives mixed feedback from users. Users particularly appreciate visual quality and innovation, though content duration and depth remains a common concern.
Best for: Disney+ subscribers who own high-end iOS devices and are looking for an immersive, interactive way to engage with original short-form content.
How much does it cost?
Model: free
The app serves as a value-add marketing tool for the Disney+ streaming service rather than a standalone revenue generator.